Digital out of Home (DOOH)
What is DOOH?
The abbreviation “DOOH” stands for “Digital-Out-of-Home” and refers to digital outdoor advertising that is presented on screens in public spaces. DOOH is currently the fastest-growing sector in the field of outdoor advertising. In Germany alone, there are now over 135,000 screens from a large number of marketers. DOOH advertising is particularly dense in highly populated metropolitan regions. DOOH steles can be found at airports, railway stations, supermarkets, shopping centres, doctors’ practices, fitness studios, fast food restaurants – practically anywhere where people are on the move.
In contrast to conventional billboard advertising, digital screens are not limited to the streets, but are present in a wide variety of environments. The strength of DOOH is to combine the size of a conventional poster with the possibility of integrating videos or interactive elements, thanks to digitalisation. It is a one-to-many channel that achieves high reach and can be easily controlled.
DOOH offers high visibility digital outdoor advertising in dense locations and can be easily controlled. Programmatic DOOH is constantly evolving - data-based play out now makes it possible to address the desired target group very effectively.
DOOH: Effective outdoor brand communication in real time
DOOH is not just a term, but a revolution in the advertising industry since it entered the programmatic sector. Digital out-of-home is a digital signage system that, thanks to large displays and impressive content, brings a certain dynamism to previously boring buildings. From vibrant LED surfaces to captivating projections, DOOH offers endless possibilities to attract the attention of people in the vicinity.
But what makes DOOH so effective? The answer lies in its versatility and flexibility. By using videos, animations and texts, DOOH attracts passersby like a magnet. But that’s not all. The content can be customised in real time to perfectly match the time of day or the situation. This flexibility ensures maximum effectiveness and relevance. Another reason for its effectiveness: DOOH can be seen everywhere in everyday life outside the home or office – it may be inn the doctor’s waiting room, on the way to work, when shopping in the supermarket, or when traveling through train stations. DOOH can therefore represent another important channel in the customer journey.
Data privacy
Data privacy
General privacy policy - DPA+TOMs
Status: 2021-09-20
Here you can download our privacy policy including the data processing agreement (DPA) and technical organizational measures (TOMs).
Use of cookies on our website
Google Analytics
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Adform
Adform does not collect any personal data via the website you visit, apart from information that you provide on a voluntary basis. Adform’s primary focus is on online privacy and continually supports self-regulatory initiatives and legislation for the markets in which it operates, such as the World Wide Web (W3) Group Regulations, Privacy Preferences Projects (P3P), Internet Advertising Bureau (IAB) Good Practice Principles for Online Behavioral Advertising (OBA) or the European Union’s Data Protection Directive. You have the option to object to the storage of cookies on your PC when ads are displayed by the Adform Ad Serving System.
Adform uses a cookie mechanism to decide which ads to show, such as ads for similar products that a visitor has seen before, but only on an anonymous basis. This means that Adform does not store any personal information such as e-mail addresses, names or addresses in the cookie or in the cookie-based profile. A cookie is a small text file that can be stored on a computer when a user uses a browser to view advertisements or websites of an Adform customer. The cookie does not collect names, addresses, telephone numbers, e-mail addresses or other data that personally identifies the user. Instead, the cookie contains: a random identification number, options to accept or reject it, or information about campaigns/advertising activities on an advertiser’s website. Using random cookie identification numbers, Adform collects and stores anonymous information in the cookie-based profiles, such as Operating system, browser version, geographical location, URLs on which Adform shows advertisements or facts about interactions with advertisements (e.g. number of clicks or views). During web requests on Adform’s web servers, IP addresses of Internet users are accessible to our system. Adform acts in full compliance with local data protection laws and anonymizes data in accordance with local regulations. Adform does not share this data with third parties and uses the data solely for the purpose of analysis on behalf of the website owners.
Further information on Adform data protection and the option to opt out can be found at https://site.adform.com/privacy-center/website-privacy/opt-out/
Meta
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Imprint
Imprint
Imprint
MINT Square GmbH
Graf-Adolf-Str. 69
40210 Düsseldorf
Tel: +49 211 514 437 10
office@mint-square.com
www.mint-square.com
Managing Partner
Christopher Berg
Commercial register
Jurisdiction: Amtsgericht Düsseldorf
Commercial register: HRB 77980
Tax number: 106/5718/3270
UID: DE306691895
Image credits
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Programmatic Cinema
Real Time Advertising
Programmatic Cinema
Use of classic & future-oriented advertising formats
What is Programmatic Cinema and why should you use it?
After Programmatic TV, DOOH and other future-oriented innovations, there is now Programmatic Cinema. Yes, cinema advertising can be booked programmatically and this is possible in Germany for the first time worldwide. Commercial Spots are digitally integrated into the corresponding performance and automatically controlled according to location, day and time. Target groups are formed on the basis of external data, which are then translated to the visitor flows of the cinemas. Another advantage is the transparency of the billing process, in which only the exact number of tickets sold is charged, so there are no more extrapolations as with DOOH, where running studies are the basis.
Cinema is a valuable channel because, in contrast to TV and DOOH, you can be sure of the undivided attention of the audience. The big screen is an optimal opportunity to evoke emotions in the final customer and thus gain sympathy and relevance. So if you want to further multiply your communication opportunities, you can now easily expand your programmatic campaign channels with Programmatic Cinema.
Targeting Options
Your benefits with Programmatic Cinema
Example case
Programmatic Cinema
In a cosy atmosphere with huge screen and impressive sound, cinema advertising not only convey emotions, but also enables viewers to take in the brand in a particularly positive way.
Native Ads
Real Time Advertising
Native Ads
Use of classic & future-oriented advertising formats
What is native advertising and why should you use it?
Native advertising is a type of display advertising that is embedded in the content of a web page. This triggers the impression that it was created by the publisher. The format is similar to the style of editorial articles and therefore does not look like advertising to the user at first glance. The acceptance of such advertising content is therefore significantly higher and it is not perceived as annoying. The performance of a campaign can be improved by using native advertising.
If you decide to control native ads with real time advertising, campaigns can benefit from all of the advantages that programmatic advertising provides. Such as the many targeting options. Using the right targeting methods ensures the advertising is played out to the appropriate target group. Thus, not only does the ad reach the relevant target group – which is already half the battle – the advertising viewed by the audience is also much more likely to be accepted. Therefore, increasing the probability that the user will interact with the ad.
A style of display advertising that is not perceived as advertising
The advantages of native advertising
Targeting Options
Example cases
Native Ads
Native ads can hide very well in the editorial environment! In order for your message to stand out perfectly, meaningfull images are necessary. Find out more about our creative services here.
TikTok
Social Media Advertising
TikTok
Use of classic & future-oriented advertising formats
Why run campaigns on TikTok?
The video platform TikTok, launched in China in 2016, already has 1,59 billion monthly active users in 2024, making it the fastest growing social network ever.
Some consider the TikTok target group to be very young, but that has changed in the last year. The largest age group is between 10 and 19 years old which accounts for 25% of users, but 30 to 39 year olds already account for 22% of users. So the age range of TikTok users is wider than you might think. This makes the platform suitable for many target groups.
Short mobile phone videos are uploaded to the social media channel. If you scroll through TikTok more often, you will notice that the feed quickly adapts to your own interests. The TikTok algorithm seems to already be particularly strong.
If you want to run campaigns on TikTok, there are many targeting options. In addition to the available demographic data, there is a lot of data based on interests. Based on this, target groups can be targeted very precisely.
The promotional videos are indeed flagged as advertising, but they merge very well with the existing feed. Naturally, the video used should adapt to the style of the social media channel. Authentic, relevant videos work the best. Quality is not the top priority.
If you want to reach a younger target group, you should consider this channel in your campaign planning. A well thought-out strategy is essential.
Not only do trends quickly go viral TikTok, but so does your campaign message!
The advantages of advertising on TikTok
Example cases
TikTok ads
Although image ads are possible on TikTok, we recommend using a video first and foremost. This should be adapted to a young target group and ideally include current TikTok trends. Find out more about our creative services here.
Team
Team members from all over the world
Meet the team!
MINT-fresh expertise
sonja-b
Family Manager, Globetrotter, Christmas Fan
Christopher Berg
A very funny guy
Christian Busch
Sports. Food/drinks, entertainment
Mandy Busch
Shopaholic, Creative Mindset, Minion
Hanna Harings
Series junkie, sun worshipper, Potterhead
Shirin Dawai
Coffee Lover, Local Foodie, Social Activist
Lydia Heras Yuste
ambitious, hard-worker, foodie
Finn Fleißig
NBA-Fan, sun worshipper, Student
Helen Hense
Foodie, Board games-Fan, Rave-Fan
Bonifatius Kersten
Traveller, Skier, Nature Enthusiast
Antonia Kukovic-Berg
Happy Mommy, Adventure seeker, Nature Love
Amirrta Manickavasagar
PowerShopper, Aquarius, Foodie
Lukas Schneider (née Wehn)
Movie enthusiast, Gamer, Tech & Gadgets
André Schulte
Dad, Power Buyer, Digital Native
Marcel Swierczok
Nature, Art, Motorsports
Jidnyasa Thakur
Curious, Foodie and Traveller
Axelle Thory
Dog, Ocean, Mindfulness
Sam Webber
Traveler, Runner, Climate Activist
Real Time Advertising (RTA)
MINT Square
RTA
Real Time Advertising
Application
Display advertising includes all types of advertising measures in the online area in which graphic-based content is played out. The most common form of display advertising is banner advertising.
Emotional video content helps, among other things, to build a brand. With attention-grabbing videos, you can reach the target group everywhere: on the go on a cell phone, on a work computer or at home on the television.
Application
Digital out of Home is a sector that is rapidly devloping in the programmatic advertising field. You can now reach your target group via digital programmatic outdoor advertising. In this way you can combine a high-reach one-to-many medium with the advantages of programmatic advertising.
Application
When advertising via addressable TV (ATV), advertising banners can be displayed within the TV picture of linear television. Connected TV (CTV) enables advertising contact with viewers who consume little or no linear television. While ATV has so far focused on displaying banners, CTV is concentrating on video advertising media, displayed as pre- or mid-roll video ads.
Application
On the most popular audio platforms, Programmatic Audio Advertising can be used to communicate the advertising message directly into the ears of a large number of people. There are many targeting options that can be used. The use of the latest technological approaches leads to even more attention and emotion from your chosen target group.
Application
Native advertising is display advertising that is inserted in the content of a web page. The format is similar to the style of editorial articles and therefore does not look like advertising at first glance. The users perception of such advertising content is therefore considered better and it is not perceived as annoying.
Disziplin
After Programmatic TV, DOOH and other future-oriented innovations, there is now Programmatic Cinema. Yes, cinema advertising can be booked programmatically and this is possible in Germany for the first time worldwide. Commercial Spots are digitally integrated into the corresponding performance and automatically controlled according to location, day and time.
Social Media Advertising
Use of classic & future-oriented advertising formats
Why should you run campaigns on Instagram?
The image platform Instagram belongs to the Facebook family and is the second (after the parent company) most used social media platform by companies worldwide. Most users worldwide are between the ages of 20 and 29. The platform is known for regularly releasing new functions. In order to keep up with the competitors TikTok and Youtube, more and more video functions are being used. According to the Digital 2021 Report, around 26 million users in Germany can be reached through advertising on Instagram.
In order to achieve campaign success, a modern strategy adapted to the individual wishes of the customer is necessary for the constantly changing platform.
The advertisement can appear through a suitable banner in the feed of your target group. But they can also appear in a video within the stories of just the right person. For any campaign strategy and for any campaign objective, Instagram can act as a complementary channel.
Instagram is always up-to-date and regularly adapts functions to fit with the current social media trends.
The advantages of advertising on Instagram
Example cases
Instagram Ads
The same advertising formats are possible on Instagram and Facebook. Here, too, both banners and videos can be used in various formats, e.g. as story ads, single image ads in the feed or carousel ads. Find out more about our creative services here.
Social Media Advertising
Use of classic & future-oriented advertising formats
Why run campaigns on Facebook?
Facebook is the largest social media platform in the world. 1.8 billion people use Facebook every day, 305 million of them in Europe alone. Most active users are between the ages of 25-34.
Whether companies want to generate more leads or increase their brand awareness and reach, Facebook is usually a significant part of it.
Due to the many new social media platforms, it is often assumed that Facebook no longer has that many users. However, user numbers prove the opposite.
Facebook is known as an attractive platform due to the high number of users but the variety of those users is also expansive. With Facebook you don’t reach a certain set of clientele, but the broad masses. This makes the social media channel an ideal platform for branding campaigns, as the wide reach is beneficial for brand awareness.
On the other hand, another advantage of Facebook is the huge pool of data that is available to you for your campaigns. This provides the option to do very granular audience targeting, making Facebook also suitable for performance-oriented campaigns.
Facebook is the world's largest social media platform.
The advantages of advertising on Facebook
Example cases
Facebook Ads
Facebook offers a variety of options when it comes to advertising formats. Both banners and videos can be used in various formats, eg as story ads, single image ads in the feed or carousel ads. Find out more about our creative services here.