Native advertising is a type of display advertising that is embedded in the content of a web page. This triggers the impression that it was created by the publisher. The format is similar to the style of editorial articles and therefore does not look like advertising to the user at first glance. The acceptance of such advertising content is therefore significantly higher and it is not perceived as annoying. The performance of a campaign can be improved by using native advertising.

If you decide to control native ads with real time advertising, campaigns can benefit from all of the advantages that programmatic advertising provides. Such as the many targeting options. Using the right targeting methods ensures the advertising is played out to the appropriate target group. Thus, not only does the ad reach the relevant target group – which is already half the battle – the advertising viewed by the audience is also much more likely to be accepted. Therefore, increasing the probability that the user will interact with the ad.

The video platform TikTok, launched in China in 2016, already has 689 million monthly active users in 2020, making it the fastest growing social network ever.

Some consider the TikTok target group to be very young, but that has changed in the last year. The largest age group is between 10 and 19 years old which accounts for 25% of users, but 30 to 39 year olds already account for 22% of users. So the age range of TikTok users is wider than you might think. This makes the platform suitable for many target groups.

Short mobile phone videos are uploaded to the social media channel. If you scroll through TikTok more often, you will notice that the feed quickly adapts to your own interests. The TikTok algorithm seems to already be particularly strong.

If you want to run campaigns on TikTok, there are many targeting options. In addition to the available demographic data, there is a lot of data based on interests. Based on this, target groups can be targeted very precisely.

The promotional videos are indeed flagged as advertising, but they merge very well with the existing feed. Naturally, the video used should adapt to the style of the social media channel. Authentic, relevant videos work the best. Quality is not the top priority.

If you want to reach a younger target group, you should consider this channel in your campaign planning. A well thought-out strategy is essential.

The image platform Instagram belongs to the Facebook family and is the second (after the parent company) most used social media platform by companies worldwide. Most users worldwide are between the ages of 20 and 29. The platform is known for regularly releasing new functions. In order to keep up with the competitors TikTok and Youtube, more and more video functions are being used. According to the Digital 2021 Report, around 26 million users in Germany can be reached through advertising on Instagram.

In order to achieve campaign success, a modern strategy adapted to the individual wishes of the customer is necessary for the constantly changing platform.

The advertisement can appear through a suitable banner in the feed of your target group. But they can also appear in a video within the stories of just the right person. For any campaign strategy and for any campaign objective, Instagram can act as a complementary channel.

Facebook is the largest social media platform in the world. 1.9 billion people use Facebook every day, 307 million of them in Europe alone. Most active users are between the ages of 25-34.

Whether companies want to generate more leads or increase their brand awareness and reach, Facebook is usually a significant part of it.

Due to the many new social media platforms, it is often assumed that Facebook no longer has that many users. However, user numbers prove the opposite.

Facebook is known as an attractive platform due to the high number of users but the variety of those users is also expansive. With Facebook you don’t reach a certain set of clientele, but the broad masses. This makes the social media channel an ideal platform for branding campaigns, as the wide reach is beneficial for brand awareness.

On the other hand, another advantage of Facebook is the huge pool of data that is available to you for your campaigns. This provides the option to do very granular audience targeting, making Facebook also suitable for performance-oriented campaigns.