Digital out of Home (DOOH)

What is DOOH?

The abbreviation “DOOH” stands for “Digital-Out-of-Home” and refers to digital outdoor advertising that is presented on screens in public spaces. DOOH is currently the fastest-growing sector in the field of outdoor advertising. In Germany alone, there are now over 135,000 screens from a large number of marketers. DOOH advertising is particularly dense in highly populated metropolitan regions. DOOH steles can be found at airports, railway stations, supermarkets, shopping centres, doctors’ practices, fitness studios, fast food restaurants – practically anywhere where people are on the move.​

In contrast to conventional billboard advertising, digital screens are not limited to the streets, but are present in a wide variety of environments. The strength of DOOH is to combine the size of a conventional poster with the possibility of integrating videos or interactive elements, thanks to digitalisation. It is a one-to-many channel that achieves high reach and can be easily controlled.

DOOH offers high visibility digital outdoor advertising in dense locations and can be easily controlled. Programmatic DOOH is constantly evolving - data-based play out now makes it possible to address the desired target group very effectively.

— Hanna Bückmann, Programmatic Consultant

DOOH: Effective outdoor brand communication in real time

DOOH is not just a term, but a revolution in the advertising industry since it entered the programmatic sector. Digital out-of-home is a digital signage system that, thanks to large displays and impressive content, brings a certain dynamism to previously boring buildings.​ ​From vibrant LED surfaces to captivating projections, DOOH offers endless possibilities to attract the attention of people in the vicinity.

But what makes DOOH so effective? The answer lies in its versatility and flexibility. By using videos, animations and texts, DOOH attracts passersby like a magnet. But that’s not all. The content can be customised in real time to perfectly match the time of day or the situation. This flexibility ensures maximum effectiveness and relevance. Another reason for its effectiveness: DOOH can be seen everywhere in everyday life outside the home or office – be it in the doctor’s waiting room, on the way to work, when shopping in the supermarket, or when traveling through train stations. DOOH can therefore represent another important channel in the customer journey.

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Imprint

Imprint

Imprint

MINT Square GmbH
Graf-Adolf-Str. 69
40210 Düsseldorf

Phone: +49 211 239 457 97

office@mint-square.com
www.mint-square.com

Managing Partner
Christopher Berg

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Commercial register: HRB 77980
Tax number: 106/5718/3270
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Native Ads

Real Time Advertising

Native Ads

Use of classic & future-oriented advertising formats

What is native advertising and why should you use it?

Native advertising is a type of display advertising that is embedded in the content of a web page. This triggers the impression that it was created by the publisher. The format is similar to the style of editorial articles and therefore does not look like advertising to the user at first glance. The acceptance of such advertising content is therefore significantly higher and it is not perceived as annoying. The performance of a campaign can be improved by using native advertising.

If you decide to control native ads with real time advertising, campaigns can benefit from all of the advantages that programmatic advertising provides. Such as the many targeting options. Using the right targeting methods ensures the advertising is played out to the appropriate target group. Thus, not only does the ad reach the relevant target group – which is already half the battle – the advertising viewed by the audience is also much more likely to be accepted. Therefore, increasing the probability that the user will interact with the ad.

A style of display advertising that is not perceived as advertising

The advantages of native advertising

Complementary

to other channels to map the entire customer journey

A more subtle medium.

Native advertising is not directly recognized as advertising.

Increased interaction

Since the user is more likely to engage with the content, the probability of an interaction is higher.

Flexibility

in campaign control through the advantages of real-time advertising.


Targeting Options

Weather

Temperature, weather conditions, pollen count, humidity

Days & times of day

Scheduling on an hourly basis or for certain days (e.g. scheduled only on working days)

Geo

City, location, station/mall, info screen, movement data

Demographics

Age, gender, education, marital status, household, income

Example cases

Native Ads

Native ads can hide very well in the editorial environment! To be eye-catching, meaningful images are necessary. So that your message should stand out perfectly. Find out more about our creative services here.

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TikTok

Social Media Advertising

TikTok

Use of classic & future-oriented advertising formats

Why run campaigns on TikTok?

The video platform TikTok, launched in China in 2016, already has 689 million monthly active users in 2020, making it the fastest growing social network ever.

Some consider the TikTok target group to be very young, but that has changed in the last year. The largest age group is between 10 and 19 years old which accounts for 25% of users, but 30 to 39 year olds already account for 22% of users. So the age range of TikTok users is wider than you might think. This makes the platform suitable for many target groups.

Short mobile phone videos are uploaded to the social media channel. If you scroll through TikTok more often, you will notice that the feed quickly adapts to your own interests. The TikTok algorithm seems to already be particularly strong.

If you want to run campaigns on TikTok, there are many targeting options. In addition to the available demographic data, there is a lot of data based on interests. Based on this, target groups can be targeted very precisely.

The promotional videos are indeed flagged as advertising, but they merge very well with the existing feed. Naturally, the video used should adapt to the style of the social media channel. Authentic, relevant videos work the best. Quality is not the top priority.

If you want to reach a younger target group, you should consider this channel in your campaign planning. A well thought-out strategy is essential.

Not only do trends quickly go viral TikTok, but so does your campaign message!

The advantages of advertising on TikTok

High reach

the social media channel has established itself alongside the giants Facebook and Instagram. Accordingly, there is no problem in bringing your advertising to as many users as possible.

Large pool of data

Especially if your target group is young and trend-oriented, you should not miss the opportunity to communicate with them on TikTok. If the advertising video used is also adapted to current trends, nothing stands in the way of your campaign's success.

Optimal Add on

This popular video platform is not lacking in data either. The amount of data based on interests that can be utilized is expansive. In addition, you can target the most interactive users, for example, to ensure even more interaction with the advertising video used.

Example cases

TikTok ads

Although image ads are possible on TikTok, we recommend using a video first and foremost. This should be adapted to a young target group and ideally include current TikTok trends. Find out more about our creative services here.

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Team members from all over the world

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MINT-fresh expertise


Real Time Advertising (RTA)

MINT Square

RTA

Real Time Advertising

Application

Display advertising includes all types of advertising measures in the online area in which graphic-based content is played out. The most common form of display advertising is banner advertising.

Emotional video content helps, among other things, to build a brand. With attention-grabbing videos, you can reach the target group everywhere: on the go on a cell phone, on a work computer or at home on the television.

Learn more
Keyvisual von Display und Video
Keyvisual Digital Out Of Home
Application

Digital out of Home (DOOH) is a sector that is developing rapidly in the field of programmatic. You can now reach your target group via digital programmatic outdoor advertising. In this way you can combine a high-reach one-to-many medium with the advantages of programmatic advertising.

Learn more
Application

When advertising via addressable TV (ATV), advertising banners can be displayed within the TV picture of linear television. Connected TV (CTV) enables advertising contact with viewers who consume little or no linear television. While ATV has so far focused on displaying banners, CTV is concentrating on video advertising media, displayed as pre- or mid-roll video ads.

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Keyvisual Adressable and TV Connected TV
Keyvisual Audio Advertising
Application

On the most popular audio platforms, Programmatic Audio Advertising can be used to communicate the advertising message directly into the ears of a large number of people. There are many targeting options that can be used. The use of the latest technological approaches leads to even more attention and emotion from your chosen target group.

Learn more
Application

Native advertising is display advertising that is inserted in the content of a web page. The format is similar to the style of editorial articles and therefore does not look like advertising at first glance. The users perception of such advertising content is therefore considered better and it is not perceived as annoying.

Learn more
Keyvisual - Native Advertising
Keyvisual Programmatic Cinema
Disziplin

After Programmatic TV, DOOH and other future-oriented innovations, there is now Programmatic Cinema. Yes, cinema advertising can be booked programmatically and this is possible in Germany for the first time worldwide. Commercial Spots are digitally integrated into the corresponding performance and automatically controlled according to location, day and time.

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MINT-fresh projects

Let's make your campaign a success together!

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Instagram

Social Media Advertising

Instagram

Use of classic & future-oriented advertising formats

Why should you run campaigns on Instagram?

The image platform Instagram belongs to the Facebook family and is the second (after the parent company) most used social media platform by companies worldwide. Most users worldwide are between the ages of 20 and 29. The platform is known for regularly releasing new functions. In order to keep up with the competitors TikTok and Youtube, more and more video functions are being used. According to the Digital 2021 Report, around 26 million users in Germany can be reached through advertising on Instagram.

In order to achieve campaign success, a modern strategy adapted to the individual wishes of the customer is necessary for the constantly changing platform.

The advertisement can appear through a suitable banner in the feed of your target group. But they can also appear in a video within the stories of just the right person. For any campaign strategy and for any campaign objective, Instagram can act as a complementary channel.

Instagram is always up-to-date and regularly adapts functions to fit with the current social media trends.

The advantages of advertising on Instagram

High reach

After Facebook, the Instagram platform is the most used social media channel in the world. In order to increase awareness of your brand, you can reach a significant amount of users who are mostly between 20 and 29 years old. Other age groups are also well represented.

Large pool of data

The connection to the parent company Facebook benefits campaigns on Instagram. In this way, the countless data available from Facebook can also be used for your Instagram campaigns. This data can cover your target group characteristics very specifically.

Complementary

Because Instagram is owned by Facebook, campaigns can run on both Facebook and Instagram at the same time. In this way, two of the largest social media channels can be used simultaneously with your advertising via campaign control.

Example cases

Instagram ads

The same advertising formats are possible on Instagram and Facebook. Here, too, both banners and videos can be used in various formats, e.g. as story ads, single image ads in the feed or carousel ads. Find out more about our creative services here.

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Let's make your campaign a success together!

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Facebook

Social Media Advertising

Facebook

Use of classic & future-oriented advertising formats

Why run campaigns on Facebook?

Facebook is the largest social media platform in the world. 1.9 billion people use Facebook every day, 307 million of them in Europe alone. Most active users are between the ages of 25-34.

Whether companies want to generate more leads or increase their brand awareness and reach, Facebook is usually a significant part of it.

Due to the many new social media platforms, it is often assumed that Facebook no longer has that many users. However, user numbers prove the opposite.

Facebook is known as an attractive platform due to the high number of users but the variety of those users is also expansive. With Facebook you don’t reach a certain set of clientele, but the broad masses. This makes the social media channel an ideal platform for branding campaigns, as the wide reach is beneficial for brand awareness.

On the other hand, another advantage of Facebook is the huge pool of data that is available to you for your campaigns. This provides the option to do very granular audience targeting, making Facebook also suitable for performance-oriented campaigns.

Facebook is the world's largest social media platform.

The advantages of advertising on Facebook

High Reach

Around 1.9 billion people worldwide use Facebook. Do you want to reach as many of them as possible with your campaigns? Then there is not much standing in your way.

Large pool of data

The many daily users naturally mean that Facebook can offer a large amount of data. From demographic to interest data you can use their entire data pool. Ensuring that your target group can be reached in the best possible way.

Complimentary

Campaigns can already be run on Facebook with a very low daily budget. Likewise, there is no upper limit. In this way, this platform can be flexibly integrated into the channel mix of a campaign planning. Flexible budget shifts during the campaign period? No problem!

Example cases

Facebook Ads

Facebook offers a variety of options when it comes to advertising formats. Both banners and videos can be used in various formats, eg as story ads, single image ads in the feed or carousel ads. Find out more about our creative services here.

MINT-fresh projects

Let's make your campaign a success together!

Contact us

Social Media Advertising

MINT Square

Social Media Advertising

Anchor your advertising message in the hearts and minds of your audience.

discipline

Not only the high number of users makes Facebook an attractive platform for your campaigns. The variety of users is also impressive. With Facebook you don’t reach a certain predictable clientele, but the broad masses. The broad data pool also makes granular targeting possible.

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Keyvisual Facebook
Keyvisual LinkedIn
discipline

LinkedIn represents a special platform for certain campaign goals. The targeting options differ from other social media channels, and are particularly special. They are very good for B2B advertising but also other product and service advertisements.

Learn more
discipline

After its parent company, the photo platform Instagram is the most used social media platform by companies worldwide. Because Instagram is owned by Facebook, campaigns can run on both Facebook and Instagram at the same time. In this way, two of the largest social media channels can be used simultaneously with your advertising via campaign control.

Learn more
Keyvisual Instagram Advertising
Keyvisual Tiktok
discipline

The video platform TikTok, launched in China in 2016, already has 689 million monthly active users in 2020, making it the fastest growing social network ever. If you want to reach a younger target group, you should consider this channel in your campaign planning.

Learn more
discipline

Pinterest has a significant similarity to a search engine, which makes it a very special and relevant social media platform for your campaigns! Pinterest users come with a high level of engagement and trends last longer on this channel.

Learn more
Keyvisual Pinterest

MINT-fresh projects

Let's make your campaign a success together!

Contact us