Why run campaigns on Facebook?

Facebook is the largest social media platform in the world. 1.9 billion people use Facebook every day, 307 million of them in Europe alone. Most active users are between the ages of 25-34.

Whether companies want to generate more leads or increase their brand awareness and reach, Facebook is usually a significant part of it.

Due to the many new social media platforms, it is often assumed that Facebook no longer has that many users. However, user numbers prove the opposite.

Facebook is known as an attractive platform due to the high number of users but the variety of those users is also expansive. With Facebook you don’t reach a certain set of clientele, but the broad masses. This makes the social media channel an ideal platform for branding campaigns, as the wide reach is beneficial for brand awareness.

On the other hand, another advantage of Facebook is the huge pool of data that is available to you for your campaigns. This provides the option to do very granular audience targeting, making Facebook also suitable for performance-oriented campaigns.

Facebook is the world's largest social media platform.

The advantages of advertising on Facebook

High Reach

Around 1.9 billion people worldwide use Facebook. Do you want to reach as many of them as possible with your campaigns? Then there is not much standing in your way.

Large pool of data

The many daily users naturally mean that Facebook can offer a large amount of data. From demographic to interest data you can use their entire data pool. Ensuring that your target group can be reached in the best possible way.


Campaigns can already be run on Facebook with a very low daily budget. Likewise, there is no upper limit. In this way, this platform can be flexibly integrated into the channel mix of a campaign planning. Flexible budget shifts during the campaign period? No problem!

Example cases

Facebook Ads

Facebook offers a variety of options when it comes to advertising formats. Both banners and videos can be used in various formats, eg as story ads, single image ads in the feed or carousel ads. Find out more about our creative services here.

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