DCO

Dynamic Creative Optimization

Portfolio

Project overview

DCO can be designed individually across channels. The more rules that are set up for the ad, the more individual the composition of the banner displayed to your target group becomes.

DCO is about using data sources to improve custom banner ads and inject them with live analytics, real-time testing, and creative-level optimization. The end product: dynamic display ads that are hyper-relevant to the user.

Daniel Frerichmann

Santander

MINT Square arbeitet genau so transparent, wie wir uns das wünschen. Sie geben uns tiefe Einblicke in die Kampagnen-Setups, versorgen uns regelmäßig mit Informationen zur Performance, zu den getätigten Optimierungen und geben uns einen Ausblick auf die anstehenden Maßnahmen. Sie gestalten die Zusammenarbeit flexibel und orientieren sich an unseren Bedürfnissen.

Maximilian Bartels

Rock and Stars

MINT Square's reseller service allows us to provide Real Time Bidding to our customers in a cost-effective way, even with small budgets. At the same time, MINT Square offers us comprehensive support in all technological matters and builds up our knowledge internally.

Arnulf Gressel

Advantage Austria

Due to the ongoing Corona situation, Advantage Austria was faced with the challenge that the classic sales events, such as trade fairs, were cancelled and the offline sales channels that were usually used could rarely be implemented. With the help of the MINT Square team, a digital omni-channel strategy was developed for the first time. The campaign was entirely digital and data-driven with new digital channels, such as DOOH and addressable TV, fully integrated. This allowed us to counteract the shortfalls we had been experiencing.

Senger

Autohaus-Gruppe Senger

Von der Konzeption bis hin zur Umsetzung unserer programmatischen Kampagnen steht uns die MINT Square mit vollstem Engagement zur Seite. Dabei möchten wir nicht stillstehen, sondern immer mehr Kanäle und Möglichkeiten nutzen, um auf innovativem und flexiblem Weg unsere Zielgruppen zu erreichen. In MINT Square haben wir einen Partner gefunden, der uns immer neue AdTech Lösungen vorstellt und mit uns gemeinsam unsere Kampagnen vorantreibt.

Janosch Gößling

HalloAnwalt

In the expansion of our programmatic setup, MINT Square supported us to the fullest and has stood by us as a reliable partner. From the beginning, we had complete insight into all processes and were thus able to understand and participate in all steps at any time. Besides continuous update calls, there was no stoppage within the campaigns and new approaches were always tested to achieve the best possible result.

Thanks to DCO, our creative approaches can be visualised even better and additionally combined with precise targeting in order to address users in a more targeted manner with relevant, attention-grabbing content.

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DCO

Dynamic Creative Optimization

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