




DCO is about leveraging data sources to improve custom banner ads and infuse them with live analytics, real-time testing, and creative-level optimization. The end product: dynamic display ads that are hyper-relevant to the user.
Thanks to DCO, our creative approaches can be visualised even better and additionally combined with precise targeting in order to address users in a more targeted manner with relevant, attention-grabbing content.
— André Sohn, Teamlead Programmatic Consulting
Creative Services
DCO
Dynamic Creative Optimization
DCO is about using data sources to improve custom banner ads and inject them with live analytics, real-time testing, and creative-level optimization. The end product: dynamic display ads that are hyper-relevant to the user.
DCO is about using data sources to improve custom banner ads and inject them with live analytics, real-time testing, and creative-level optimization. The end product: dynamic display ads that are hyper-relevant to the user.









