Thanks to DCO, our creative approaches can be visualised even better and additionally combined with precise targeting in order to address users in a more targeted manner with relevant, attention-grabbing content.

— André Sohn, Teamlead Programmatic Consulting
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Creative Services

DCO

Dynamic Creative Optimization

Portfolio

Project overview

DCO can be designed individually across channels. The more rules that are set up for the ad, the more individual the composition of the banner displayed to your target group becomes.

DCO is about using data sources to improve custom banner ads and inject them with live analytics, real-time testing, and creative-level optimization. The end product: dynamic display ads that are hyper-relevant to the user.

DCO is about using data sources to improve custom banner ads and inject them with live analytics, real-time testing, and creative-level optimization. The end product: dynamic display ads that are hyper-relevant to the user.