Why audio?

Imagine you are on your way to work, on your way home, in the car or at home. You certainly listen to music, podcasts or audio books in a wide variety of everyday situations. Listening to these things is a special experience. Attention is usually high. Sounds can evoke a wide variety of emotions.

This is what audio advertising aims for. Audio advertising can also be played out programmatically.

On the most well-known audio platforms, the advertising message can be spoken directly into the ears of a large number of people with programmatic audio advertising. There are many targeting options that can be used. By using the latest technology it leads to even more attention and emotional response from your chosen target group.

So, you can be sure that your advertising will be noticed and that your message will reach the right people.

Speak directly to your target group with the right message!

The advantages with audio


to other advertising channels, to map the entire customer journey.

High emotional connection

by activating the sense of hearing and using personalized audio advertising.

High quality environments

through top audio marketers available for programmatic campaigns.

Flexible playout

through the use of real-time bidding and various targeting.

Targeting Options

Listening behavior

Music genres, mood, playlists


States, cities, zip code


Interests, social- and behavioral targeting, past interactions with ads


Age, gender, education, marital status, household, income

Example case

Audio ads

Programmatic audio ads are usually a combination of banner and audio spot. So there is something for the ears as well as an eye-catching image – this will double the chances of engagement success! The target group is addressed efficiently with well thought-out concepts and could also include the use of DCO. Find out more about our creative services here.

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