Why run campaigns on LinkedIn?

The LinkedIn platform was founded in 2002 and has more than 850 million members worldwide. In the DACH region (Germany, Austria, Switzerland) there are 21 million. The platform was established to maintain existing business contacts or create new ones. The focus is on the job industry.

This social media channel is particularly popular on working days and hours. For many, it is part of everyday working hours to have LinkedIn open on the side. This provides a great basis for placing the appropriate advertising content.

LinkedIn represents a special platform for certain campaign goals. The targeting options differ from other social media channels, and are particularly special. It is not only great for B2B advertising but other product and service advertisements as well.

LinkedIn is on average a bit more expensive than other channels, but it is the perfect measure for the right goals. If your target audience is part of a specific industry, profession, or even a specific company, they can easily be reached through LinkedIn.

LinkedIn, the 'Hidden Champion' among social media channels, is the platform with class!

The advantages of advertising on LinkedIn

Business focus

What cannot be covered 100% in programmatic advertising via the DSPs, LinkedIn can do it! This platform makes it possible, among other things, to target professions, industries and companies.

High Reach

With its currently 850 million members worldwide, LinkedIn offers the perfect reach for your campaigns.

Quality

With its strong business focus, LinkedIn offers a high-quality and professional environment for your brand.

Example cases

LinkedIn Ads

Since LinkedIn stands out from the other social media platforms and specializes in work and careers, LinkedIn ads need to be of the appropriate quality.

LinkedIn has four primary ad formats: Sponsored Content, Message Ad, Text Ad, and Dynamic Ad. Sponsored Content are “native” ads that appear in the feed as a single, video or carousel image.

With meaningful banners and videos in the appropriate formats, good campaign performance is guaranteed! Find out more about our creative services here.

Daniel Frerichmann

Santander

MINT Square works exactly as transparently as we would like. They give us deep insights into the campaign setups, regularly provide us with information on performance, on the optimizations made, and give us an outlook on upcoming measures. They design the collaboration flexibly and focus on our needs.

Maximilian Bartels

Rock and Stars

MINT Square's reseller service allows us to provide Real Time Bidding to our customers in a cost-effective way, even with small budgets. At the same time, MINT Square offers us comprehensive support in all technological matters and builds up our knowledge internally.

Arnulf Gressel

Advantage Austria

Due to the ongoing Corona situation, Advantage Austria was faced with the challenge that the classic sales events, such as trade fairs, were cancelled and the offline sales channels that were usually used could rarely be implemented. With the help of the MINT Square team, a digital omni-channel strategy was developed for the first time. The campaign was entirely digital and data-driven with new digital channels, such as DOOH and addressable TV, fully integrated. This allowed us to counteract the shortfalls we had been experiencing.

Senger

Autohaus-Gruppe Senger

From the conception to the implementation of our programmatic campaigns, MINT Square supports us with full commitment. We don't want to stay stagnant, but use more and more channels and possibilities to reach our target groups in an innovative and flexible way. In MINT Square, we have found a partner who is always presenting us with new ad tech solutions and working with us to drive our campaigns forward.

Janosch Gößling

HalloAnwalt

In the expansion of our programmatic setup, MINT Square supported us to the fullest and has stood by us as a reliable partner. From the beginning, we had complete insight into all processes and were thus able to understand and participate in all steps at any time. Besides continuous update calls, there was no stoppage within the campaigns and new approaches were always tested to achieve the best possible result.

Social Media Advertising

LinkedIn

Use of classic & future-oriented advertising formats

Why run campaigns on LinkedIn?

LinkedIn, the 'Hidden Champion' among social media channels, is the platform with class!

The advantages of advertising on LinkedIn

Business focus

High Reach

Quality

Example cases

LinkedIn Ads

MINT-fresh projects

Let's make your campaign a success together!

Socialise

Navigate

Contact

We are a member