Using AdTech to scale up to success

Startups depend on sales and profits and traditionally rely on Google Ads or social media channels to quickly scale their product or service. Despite initial experience in data-driven advertising, it can be a major challenge to acheive similar success in using real-time advertising (RTA). Additionally, the focus on achieving goals often makes it difficult to use the entire spectrum of AdTech in a meaningful way. Successful scaling of the new data-driven channel can sometimes overwhelm startups. This is where MINT Square comes in and helps your team to build up sustainable knowledge before campaign management is handed back to the startup.

MINT Square as a companion for ad-tech questions.

Loesung fuer Startups

MINT Square helps you get the campaigns up and running as quickly as possible

A dedicated account manager provides ongoing technical support and assists you in the implementation of programmatic campaigns as required. From individual training, established black, white or keyword lists, suitable campaign strategies to data partnerships and much more. We help you activate customer lists through MINT Square’s Audience Target Tool so you can create campaigns that reach your customers. For example via statistical twins or on all of their devices.

Our experts will help you build in-depth knowledge of programmatic media buying

MINT Square is at yours and your teams side to bring the level of knowledge within your startup up to date about programmatic media buying. Through which the multitude of campaign management options can be coordinated on an eye-to-eye level with MINT Square. By building up internal know-how, your team will gain the ability to control the purchasing platform within the startup in the future, if preferred.

Access to AdTech licenses and maximum flexibility.

Use the best technology

MINT Square is a certified Adform and Adition partner and designated as a reseller by both companies. As the principal platform partner in the DACH region, MINT Square continues to raise the bar for support and platform expertise on both platforms. When a DSP license is obtained from MINT Square, startups benefit from significantly more flexible conditions, full feature functions and tailor-made services as needed.

Ways of working together

Why should you settle for inflexible annual contracts? Why skip AdTech when access is so easy with MINT Square? MINT Square service is based entirely on the requirements of your startup and is extremely flexible in resource planning; depending on the requirements and size of the business. Calibrate the service level and conserve your budget, for example by increasing the staff deployed at peak times and reducing it again during off-peak times.

Loesung fuer Startups

Our service for your success.

Implementation & Support

Individual ‘Support’ or the ‘Self-Service’ option both allow you extensive flexibility and the possibility to use as much or as little assistance as you need.

Self Service

Recommended for advanced marketing teams who already have experience in programmatic advertising. This option enables the startup to independently plan, execute and optimize campaigns. A dedicated MINT Square Account Manager will guide you through campaign-specific and technical troubleshooting as needed.


Recommended for startups with little or no experience in the programmatic AdTech universe, but who want to learn quickly and manage their RTB Media strategy internally. A dedicated account manager trains your team, helps set up the initial campaign strategy, and then provides ongoing technical and strategic support.

Full Service Ad Operation

Recommended for teams that need help to get campaigns up and running quickly, or for companies that have limited resources and therefore want an outsourced variant. A dedicated MINT Square Account Manager actively supports you through planning, implementation, optimization and to reporting.

Advice | Transparency | Innovation

Why MINT Square?

You know your business and your target group best. As experts in the field of programmatic advertising, we follow a cooperative approach to make your programmatic media buying a success. The experience you have with your products or services paired with our expertise, forms a powerful synergy that will help you succeed.

Transparent & flexible

MINT Square offers you, as a customer, a completely transparent model on all levels – monetary, technological and procedural. You can flexibly adapt the depth and scope of the cooperation to your own needs.


Programmatic advertising has arrived in the German market and will become an integral part of your marketing mix in the future. There has been a change of tides in the way media teams run campaigns. In order to keep up with the constantly changing world of online advertising, we are here for you and your team in an advisory capacity on strategic and operational questions.

MINT-fresh projects

Let's make your campaign a success together!

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