What is DOOH and why should you use it?
When you’re on the go, you can’t avoid seeing outdoor advertising. Whether at the subway station, on a shopping street, at the airport, or in the gym. There is always digital advertising space in such places. What does this have to do with programmatic advertising? In fact, many of these screens can also be programmed programmatically. Digital out of Home (DOOH) is a sector that is developing rapidly in the field of programmatic.
Now you can reach your target group via digital programmatic outdoor advertising. This can have certain age or interest-specific characteristics. The corresponding data can in turn be linked to location data. This guarantees the following: the advertising is only displayed on the DOOH advertising space where and when your target group is more likley to be present at said location.. Your message can spread to the appropriate digital outdoor advertising spaces in an instant.
Highly targeted approach with the use of programmatic RTA despite a one-to-many medium!
The advantages with DOOH
Targeting Options
Example case
DOOH & DCO
With the help of Dynamic Creative Optimization (DCO), individual advertising elements can be exchanged dynamically and automatically. As a result, the response can vary and adapt, for example, to the weather, the time of day or the city. The examples show a DOOH campaign that MINT Square implemented for Advantage Austria. There the banners were dynamically adapted to the respective cities. Passers-by are much more likely to watch an ad if they can connect with it. Just reading your city or a greeting specific to the time of day can go a long way. You too can take advantage of the opportunity to flexibly address your target group in public places. Find out more about our creative services here.
