Native ads

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ADvantage austria | BEISPIEL 1

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KIDOGO | BEISPIEL 1

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ADVANTAGE AUSTRIA | BEISPIEL 2

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KIDOGO | BEISPIEL 2

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NATIVE ADS - THE SUBTLE ART OF ADVERTISING

Native advertising is a special type of paid advertising that adapts its appearance to the media format in which it appears.

Native advertising is often found in social media feeds or as featured content on websites. Unlike ad or banner ads, native advertising doesn't look like an ad, but appears to be part of the editorial flow of the page. The most important thing about native advertising, however, is its ability to integrate perfectly and not to be disruptive - it confronts the reader with advertising content without the ad being obtrusive and disrupting the flow of reading.

The challenge with native advertising is to design the ads visually and textually in such a way that the ad adapts visually - and optimally also in terms of content - to the environment of the respective publisher in such a way that it is not primarily seen as advertising, but is nevertheless attention-grabbing enough to be noticed by the user. We have met this challenge in the past and will continue to do so in the future.

— Amirrta Manickavasagar, Creative Assistant

Portfolio

Project overview

The correct processing and retouching of image ads ensure the ads are eye-catching in the editorial environment! In combination with a meaningful title, the probability of clicking on the native ads is increased. All of this is of course tailored to your campaign goals.

Daniel Frerichmann

Santander

MINT Square works exactly as transparently as we would like. They give us deep insights into the campaign setups, regularly provide us with information on performance, on the optimizations made, and give us an outlook on upcoming measures. They design the collaboration flexibly and focus on our needs.

Maximilian Bartels

Rock and Stars

MINT Square's reseller service allows us to provide Real Time Bidding to our customers in a cost-effective way, even with small budgets. At the same time, MINT Square offers us comprehensive support in all technological matters and builds up our knowledge internally.

Arnulf Gressel

Advantage Austria

Due to the ongoing Corona situation, Advantage Austria was faced with the challenge that the classic sales events, such as trade fairs, were cancelled and the offline sales channels that were usually used could rarely be implemented. With the help of the MINT Square team, a digital omni-channel strategy was developed for the first time. The campaign was entirely digital and data-driven with new digital channels, such as DOOH and addressable TV, fully integrated. This allowed us to counteract the shortfalls we had been experiencing.

Senger

Autohaus-Gruppe Senger

From the conception to the implementation of our programmatic campaigns, MINT Square supports us with full commitment. We don't want to stay stagnant, but use more and more channels and possibilities to reach our target groups in an innovative and flexible way. In MINT Square, we have found a partner who is always presenting us with new ad tech solutions and working with us to drive our campaigns forward.

Janosch Gößling

HalloAnwalt

In the expansion of our programmatic setup, MINT Square supported us to the fullest and has stood by us as a reliable partner. From the beginning, we had complete insight into all processes and were thus able to understand and participate in all steps at any time. Besides continuous update calls, there was no stoppage within the campaigns and new approaches were always tested to achieve the best possible result.

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Project overview

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