Why run campaigns on Pinterest?

While Pinterest is counted as a social media, actual networking between people is a secondary element on this platform. First and foremost, Pinterest is, as the name suggests, an online pinboard. This is filled with; users interests, DIYs to try out or recipes that you would like to share. As a rule, people search for specific things on Pinterest. That is exactly what sets this channel apart from other social media channels.

There are around 16 million monthly Pinterest users in Germany. Worldwide there are over 450 million, although the number fluctuates. Most of them are female.

The main advantage for a Pinterest campaign is the high traffic. Since this platform is similar to a search engine and users search specifically for their interests, there is a high willingness to click on the posts.

This special feature is also relevant in the targeting options. There are the well-known targeting options such as geo- and demographic targeting, plus Pinterest also uses search keywords. Well thought-out keyword targeting will lead to the best results in your Pinterest campaigns.

Search engine marketing meets social media: Pinterest combines the strengths of these two worlds.

The advantages of advertising on Pinterest

High traffic

The ad should appear to users because they have specifically searched for this topic. So you can assume that a high amount of engaged traffic will be brought to site.

Targeting Options

As well as the usual targeting options such as geographic and demographic targeting, keyword targeting is also used.

Complementary

Pinterest is also a platform that can be used effectively along side other channels to create a multi channel approach. This way you retain the flexibility of programmatic campaigns and reach the target group via a holistic approach.

Example cases

Pinterest Ads

Pinterest offers a variety of captivating advertising formats to present your brand and products in the best possible way. From popular Promoted Pins to creative carousel ads and inspiring video ads, you’ll find the right format to get your message across. Use Pinterest to reach, inspire and convert your target group into customers. With these advertising formats, you can increase the visibility of your brand and showcase your ideas effectively. Reach millions of Pinterest users and generate interest with visually appealing content. Discover how Pinterest advertising formats can support your marketing goals.

Daniel Frerichmann

Santander

MINT Square works exactly as transparently as we would like. They give us deep insights into the campaign setups, regularly provide us with information on performance, on the optimizations made, and give us an outlook on upcoming measures. They design the collaboration flexibly and focus on our needs.

Maximilian Bartels

Rock and Stars

MINT Square's reseller service allows us to provide Real Time Bidding to our customers in a cost-effective way, even with small budgets. At the same time, MINT Square offers us comprehensive support in all technological matters and builds up our knowledge internally.

Arnulf Gressel

Advantage Austria

Due to the ongoing Corona situation, Advantage Austria was faced with the challenge that the classic sales events, such as trade fairs, were cancelled and the offline sales channels that were usually used could rarely be implemented. With the help of the MINT Square team, a digital omni-channel strategy was developed for the first time. The campaign was entirely digital and data-driven with new digital channels, such as DOOH and addressable TV, fully integrated. This allowed us to counteract the shortfalls we had been experiencing.

Senger

Autohaus-Gruppe Senger

From the conception to the implementation of our programmatic campaigns, MINT Square supports us with full commitment. We don't want to stay stagnant, but use more and more channels and possibilities to reach our target groups in an innovative and flexible way. In MINT Square, we have found a partner who is always presenting us with new ad tech solutions and working with us to drive our campaigns forward.

Janosch Gößling

HalloAnwalt

In the expansion of our programmatic setup, MINT Square supported us to the fullest and has stood by us as a reliable partner. From the beginning, we had complete insight into all processes and were thus able to understand and participate in all steps at any time. Besides continuous update calls, there was no stoppage within the campaigns and new approaches were always tested to achieve the best possible result.

Social Media Advertising

Pinterest

Use of classic & future-oriented advertising formats

Why run campaigns on Pinterest?

Search engine marketing meets social media: Pinterest combines the strengths of these two worlds.

The advantages of advertising on Pinterest

High traffic

Targeting Options

Complementary

Example cases

Pinterest Ads

MINT-fresh projects

Let's make your campaign a success together!

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