Application
Display advertising includes all types of advertising measures in the online area in which graphic-based content is played out. The most common form of display advertising is banner advertising.
Emotional video content helps, among other things, to build a brand. With attention-grabbing videos, you can reach the target group everywhere: on the go on a cell phone, on a work computer or at home on the television.
Application
Digital out of Home is a sector that is rapidly devloping in the programmatic advertising field. You can now reach your target group via digital programmatic outdoor advertising. In this way you can combine a high-reach one-to-many medium with the advantages of programmatic advertising.
Application
When advertising via addressable TV (ATV), advertising banners can be displayed within the TV picture of linear television. Connected TV (CTV) enables advertising contact with viewers who consume little or no linear television. While ATV has so far focused on displaying banners, CTV is concentrating on video advertising media, displayed as pre- or mid-roll video ads.
Application
On the most popular audio platforms, Programmatic Audio Advertising can be used to communicate the advertising message directly into the ears of a large number of people. There are many targeting options that can be used. The use of the latest technological approaches leads to even more attention and emotion from your chosen target group.
Application
Native advertising is display advertising that is inserted in the content of a web page. The format is similar to the style of editorial articles and therefore does not look like advertising at first glance. The users perception of such advertising content is therefore considered better and it is not perceived as annoying.
Disziplin
After Programmatic TV, DOOH and other future-oriented innovations, there is now Programmatic Cinema. Yes, cinema advertising can be booked programmatically and this is possible in Germany for the first time worldwide. Commercial Spots are digitally integrated into the corresponding performance and automatically controlled according to location, day and time.
