When you’re on the go, you can’t avoid seeing outdoor advertising. Whether at the subway station, on a shopping street, at the airport, or in the gym. There is always digital advertising space in such places. What does this have to do with programmatic advertising? In fact, many of these screens can also be programmed programmatically. Digital out of Home (DOOH) is a sector that is developing rapidly in the field of programmatic.

Imagine you are on your way to work, on your way home, in the car or at home. You certainly listen to music, podcasts or audio books in a wide variety of everyday situations. Listening to these things is a special experience. Attention is usually high. Sounds can evoke a wide variety of emotions.

This is what audio advertising aims for. Audio advertising can also be played out programmatically.

On the most well-known audio platforms, the advertising message can be spoken directly into the ears of a large number of people with programmatic audio advertising. There are many targeting options that can be used. By using the latest technology it leads to even more attention and emotional response from your chosen target group.

So, you can be sure that your advertising will be noticed and that your message will reach the right people.

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Display advertising means any type of advertising measures in the online area where graphic-based content is played out. The most common form of display advertising is banner advertising.

Emotional video content helps, among other things, to build a brand up. With attention-grabbing videos, your target group can be reached everywhere: on the go on the cell phone, on the work computer or at home on the television.

The most important task of display and video advertising is to create visual stimuli for the user, which in turn leads them to interact with the advertising medium (e.g. in the form of a click). The user is then forwarded to the advertiser’s landing page.

For this purpose, networks of publishers from the entire WWW can be used.

The main advantage for a Pinterest campaign is the high traffic. Since this platform is similar to a search engine and users search specifically for their interests, there is a high willingness to click on the posts.

This special feature is also relevant in the targeting options. There are the well-known targeting options such as geo- and demographic targeting, plus Pinterest also uses search keywords. Well thought-out keyword targeting will lead to the best results in your Pinterest campaigns.