Native advertising is a type of display advertising that is embedded in the content of a web page. This triggers the impression that it was created by the publisher. The format is similar to the style of editorial articles and therefore does not look like advertising to the user at first glance. The acceptance of such advertising content is therefore significantly higher and it is not perceived as annoying. The performance of a campaign can be improved by using native advertising.

If you decide to control native ads with real time advertising, campaigns can benefit from all of the advantages that programmatic advertising provides. Such as the many targeting options. Using the right targeting methods ensures the advertising is played out to the appropriate target group. Thus, not only does the ad reach the relevant target group – which is already half the battle – the advertising viewed by the audience is also much more likely to be accepted. Therefore, increasing the probability that the user will interact with the ad.