Why audio?

Imagine you are on your way to work, on your way home, in the car or at home. You certainly listen to music, podcasts or audio books in a wide variety of everyday situations. Listening to these things is a special experience. Attention is usually high. Sounds can evoke a wide variety of emotions.

This is what audio advertising aims for. Audio advertising can also be played out programmatically.

On the most well-known audio platforms, the advertising message can be spoken directly into the ears of a large number of people with programmatic audio advertising. There are many targeting options that can be used. By using the latest technology it leads to even more attention and emotional response from your chosen target group.

So, you can be sure that your advertising will be noticed and that your message will reach the right people.

Speak directly to your target group with the right message!

The advantages with audio

Complimentary

to other advertising channels, to map the entire customer journey.

High emotional connection

by activating the sense of hearing and using personalized audio advertising.

High quality environments

through top audio marketers available for programmatic campaigns.

Flexible playout

through the use of real-time bidding and various targeting.

Targeting Options

Listening behavior

Music genres, mood, playlists

Geo

States, cities, zip code

Audience

Interests, social- and behavioral targeting, past interactions with ads

Demographics

Age, gender, education, marital status, household, income

Example case

Audio ads

Programmatic audio ads are usually a combination of banner and audio spot. So there is something for the ears as well as an eye-catching image – this will double the chances of engagement success! The target group is addressed efficiently with well thought-out concepts and could also include the use of DCO. Find out more about our creative services here.

Philipp Mey

Eurowings

MINT Square understands how to seamlessly integrate our valuable Eurowings data into programmatic campaigns. This enables us to reach the most relevant target audiences with impressive precision. The combination of data-driven targeting and Adform expertise ensures maximum efficiency and measurable success for our customers.

Philipp Webert

Jack Wolfskin

MINT Square is a dedicated and competent partner in programmatic advertising. We particularly value the open exchange and the solution-oriented collaboration.

Julia Pits

Bionorica

MINT Square provides us with maximum flexibility in utilizing our DSPs—both for campaigns we manage ourselves and those managed by MINT. What we value most is the close collaborative exchange, which allows us to develop effective strategies together and optimize the execution of our programmatic campaigns.

Kirsten Haase

Peak Value

MINT Square supports us both in strategic consulting for planning our programmatic campaigns and in the fast and seamless execution on the operational side. We are happy to have successfully implemented strong campaigns together in classic formats such as video and display, as well as in the areas of CTV, DOOH, and ATV. A particular highlight was a successful DOOH campaign with an innovative technical approach, which resulted in a valuable case study.

Hasan Cevik

Shimano

The partnership with MINT Square has enabled us to efficiently expand our programmatic channels and reach our target audience across Europe. Their deep understanding of the AdTech landscape and continuous support on both strategic and operational levels are of immense value to us.

Hendrik Herdemerten

Respectad

I appreciate the transparent and flexible collaboration with MINT Square. The ability to outsource operational tasks flexibly while always maintaining an overview gives me the confidence to support my own clients in the best possible way. What matters most to me is that even spontaneous support requests are handled quickly and with the utmost care. Through continuous information exchange and knowledge transfer, MINT Square plays a crucial role in my work and provides valuable insights for the development of my clients.

Katrin Wolf

Morefire

The collaboration with MINT Square has enabled us to effectively utilize multiple DSPs and optimally manage our programmatic campaigns. We highly appreciate the fast support and continuous assistance that MINT Square provides. Consolidating various channels across multiple DSPs, combined with a single technology partner supporting us, significantly simplifies our work and enhances our efficiency in digital marketing.

Easy Access to AdTech!

Let’s work together to make your campaigns more efficient.

Real Time Advertising

Audio

Use of classic & future-oriented advertising formats