theTradeDesk
Reselling & Technology
theTradeDesk
With MINT Square to your own theTradeDesk account.
With MINT Square you get access to theTradeDesk DSP according to your needs and at attractive conditions - excellent service included.
Attractive conditions & maximum flexibility.
As a young or small company, it is often difficult to follow through on monthly budget commitments, especally if the success of the programmatic campaign cannot be estimated. We can help you set up a sustainable test campaign tailored to your needs and goals.
From the point at which you decide to work with us in the long term, we will put together a tailor-made billing model that is suited to your plans.
Each of our clients’ products and services is unique and requires individual consultation for the planning and placement of programmatic campaigns.
You decide whether to take over campaign management in-house, leave it to your trusted agency or external service providers, or commission MINT Square to manage your campaigns.
Excellent service & deal and management support.
MINT Square stands for excellent, professional service at the highest level. With the reseller account via MINT Square you get local support from Düsseldorf. You will be assigned a dedicated contact person who will take care of your concerns and individual wishes.
Regardless of whether there is a technical problem or whether you want us to provide you with strategic or operational support for the next campaign, we are always at your side.
In addition to the technology costs, MINT Square also supports you with deal management. Whether you deal with a marketer or with the website owner directly, we will show you whether the price is fair and if the quality of the deal is sufficient for your campaign.
MINT Square is in close contact with data providers and other targeting providers. This gives our customers the advantage of being able to access and test the most relevant data and targeting quickly and efficiently.
Why theTradeDesk?
Small- Medium sized Businesses
Solutions for
Small-Medium sized companies
Position your business for the future
Many small and medium sized companies are already successfully implementing campaigns via the Google Display Network (GDN) or Facebook and want to scale this success. This scaling can be a big challenge for a marketing team with little experience. MINT Square can help your team build up sustainable knowledge so that it can later be used independently in your company.
MINT Square as a companion for AdTech questions.
MINT Square will train your team to lead the campaigns to success themselves.
A dedicated account manager provides ongoing technical support and assists you in the implementation of programmatic campaigns as required. From one on one training, to using established black/white domain or keyword lists, to planning suitable campaign strategies to establishing data partnerships and much more. We help you activate customer lists through MINT Square’s Audience Target Tool so you can create campaigns that reach your customers. For example via statistical twins or serving ads on all of their devices.
Our experts will help you build in-depth knowledge of programmatic media buying.
MINT Square is here to help your business to update your team’s knowledge of programmatic media buying. This allows the multitude of campaign management options to be coordinated on an eye-to-eye level with MINT Square. By building up internal know-how, your team will gain the ability to control the purchasing platform within the startup in the future, if preferred.
Access to AdTech licenses and maximum flexibility.
Use the best technology
MINT Square is a certified Adform and Adition partner and designated as a reseller by both companies. As the principal platform partner in the DACH region, MINT Square continues to raise the bar for support and platform expertise on both platforms.
Ways of working together
Why should you settle for inflexible annual contracts? MINT Square is based entirely on the customer’s requirements and is extremely flexible when it comes to resource planning. Calibrate the service level and conserve your budget, for example by increasing the staff deployed at peak times and reducing it again during off-peak times.
Our service for your success.
Implementation & Support
The individual ‘Support’ or the ‘Self-Service’ option both allow you extensive flexibility and the possibility to use as much or as little assistance as you need.
Self-Service
Recommended for advanced media buying teams who have already gained experience in programmatic advertising. This option enables your team to independently plan, execute and optimize campaigns. A dedicated MINT Square Account Manager will guide you through campaign-specific and technical troubleshooting questions as needed.
Support
Recommended for companies with little or no experience in the programmatic AdTech universe, but who want to learn quickly and manage their RTB Media strategy in-house. A dedicated account manager will train your team, help set up the initial campaign strategy and then provide ongoing technical and strategic support.
Full Service Ad Operation
Recommended for teams that need quick start help to get campaigns up and running or for companies that have limited resources and therefore want to outsource. A dedicated MINT Square Account Manager actively supports you from planning, to campaign implementation, optimization and to reporting.
Advice | Transparency | Innovation
Why MINT Square?
Transparent & flexible
MINT Square offers you, as a customer, a completely transparent model on all levels – monetary, technological and procedural. You can flexibly adapt the depth and scope of the cooperation to your own needs.
Future-oriented
Programmatic advertising has arrived in the German market and will become an integral part of your marketing mix in the future. There has been a change of tides in the way media teams run campaigns. In order to keep up with the constantly changing world of online advertising, we are here for you and your team in an advisory capacity on strategic and operational questions.
Startups
Solutions for
Startups
Using AdTech to scale up to success
Startups depend on sales and profits and traditionally rely on Google Ads or social media channels to quickly scale their product or service. Despite initial experience in data-driven advertising, it can be a major challenge to acheive similar success in using real-time advertising (RTA). Additionally, the focus on achieving goals often makes it difficult to use the entire spectrum of AdTech in a meaningful way. Successful scaling of the new data-driven channel can sometimes overwhelm startups. This is where MINT Square comes in and helps your team to build up sustainable knowledge before campaign management is handed back to the startup.
MINT Square as a companion for ad-tech questions.
MINT Square helps you get the campaigns up and running as quickly as possible
A dedicated account manager provides ongoing technical support and assists you in the implementation of programmatic campaigns as required. From individual training, established black, white or keyword lists, suitable campaign strategies to data partnerships and much more. We help you activate customer lists through MINT Square’s Audience Target Tool so you can create campaigns that reach your customers. For example via statistical twins or on all of their devices.
Our experts will help you build in-depth knowledge of programmatic media buying
MINT Square is at yours and your teams side to bring the level of knowledge within your startup up to date about programmatic media buying. Through which the multitude of campaign management options can be coordinated on an eye-to-eye level with MINT Square. By building up internal know-how, your team will gain the ability to control the purchasing platform within the startup in the future, if preferred.
Access to AdTech licenses and maximum flexibility.
Use the best technology
MINT Square is a certified Adform and Adition partner and designated as a reseller by both companies. As the principal platform partner in the DACH region, MINT Square continues to raise the bar for support and platform expertise on both platforms. When a DSP license is obtained from MINT Square, startups benefit from significantly more flexible conditions, full feature functions and tailor-made services as needed.
Ways of working together
Why should you settle for inflexible annual contracts? Why skip AdTech when access is so easy with MINT Square? MINT Square service is based entirely on the requirements of your startup and is extremely flexible in resource planning; depending on the requirements and size of the business. Calibrate the service level and conserve your budget, for example by increasing the staff deployed at peak times and reducing it again during off-peak times.
Our service for your success.
Implementation & Support
Individual ‘Support’ or the ‘Self-Service’ option both allow you extensive flexibility and the possibility to use as much or as little assistance as you need.
Self Service
Recommended for advanced marketing teams who already have experience in programmatic advertising. This option enables the startup to independently plan, execute and optimize campaigns. A dedicated MINT Square Account Manager will guide you through campaign-specific and technical troubleshooting as needed.
Support
Recommended for startups with little or no experience in the programmatic AdTech universe, but who want to learn quickly and manage their RTB Media strategy internally. A dedicated account manager trains your team, helps set up the initial campaign strategy, and then provides ongoing technical and strategic support.
Full Service Ad Operation
Recommended for teams that need help to get campaigns up and running quickly, or for companies that have limited resources and therefore want an outsourced variant. A dedicated MINT Square Account Manager actively supports you through planning, implementation, optimization and to reporting.
Advice | Transparency | Innovation
Why MINT Square?
Transparent & flexible
MINT Square offers you, as a customer, a completely transparent model on all levels – monetary, technological and procedural. You can flexibly adapt the depth and scope of the cooperation to your own needs.
Future-oriented
Programmatic advertising has arrived in the German market and will become an integral part of your marketing mix in the future. There has been a change of tides in the way media teams run campaigns. In order to keep up with the constantly changing world of online advertising, we are here for you and your team in an advisory capacity on strategic and operational questions.
Agencies
Solutions for
Agencies
Position yourself for a successful future
MINT Square supports agencies in programmatic media purchasing in order to expand the service portfolio or to strengthen the level of knowledge. Integrating programmatic media buying into the day-to-day business of an agency, while everything else remains business-as-usual, can be an extensive undertaking. MINT Square understands the needs of agency clients and can provide excellent support. Our services range from hands-on training to support in selecting the appropriate AdTech provider to complete campaign implementation, starting with planning through to optimization and reporting.
From 0 to 100 in just a few weeks.
We take over the programmatic campaign implementation for you and you accompany us at every step
In just 1-2 days, the MINT Square team can set up your campaigns, test ads and implement tracking so that your campaign data flows smoothly into the AdServer. You get your own technology license and can control the campaigns entirely yourself, if preferred.
To ensure that you always feel that you are in good hands, you will be assigned a dedicated account manager, regardless of your budget, who will be your central contact for support, training and campaign implementation.
You decide: Take the helm yourself and manage the campaigns via your own media team, or alternatively let MINT Square implement the campaign from A – Z for you.
You set the direction and pace
MINT Square supports agencies to build their knowledge about programmatic buying and can get the platforms required up and running as quickly as possible. MINT Square offers in-depth expertise to help agencies develop their own programmatic media buying processes through hands-on training, new feature rollouts and targeting opportunities.
Access to AdTech licenses and maximum flexibility.
Use the best technology
MINT Square is a certified Adform and Adition reseller. As a strategic partner of both platforms in the DACH region, MINT Square raises the bar for support and platform expertise on both demand side platforms.
Ways of working together
MINT Square service for agencies is based entirely on your requirements and is extremely flexible when it comes to resource planning. Calibrate the service level and protect your budgets, for example by increasing the staff deployed at peak times and reducing it again during off-peak times.
Our service for your success.
Implementation & Support
Individual support or even the self-service option allow you extensive flexibility and the possibility to use as much or as little support as you need.
Self service
Recommended for advanced digital agencies who have already gained experience in programmatic advertising. This option enables your team to plan, execute and optimize campaigns. A dedicated MINT Square Account Manager will guide you with campaign-specific and technical troubleshooting questions as needed.
Support
Recommended for agencies with little or no experience in the programmatic AdTech universe, but who want to learn quickly and manage their RTB Media strategy internally. A dedicated account manager will train your team, help set up the initial campaign strategy and then provide ongoing technical and strategic support.
Full Service Ad Operation
Recommended for teams that need help to get campaigns up and running quickly, or for companies that have limited resources and therefore want an outsourced variant. A dedicated MINT Square Account Manager actively supports you through planning, implementation, optimization and to reporting.
Advice | Transparency | Innovation
Why MINT Square?
Transparent & flexible
MINT Square offers you, as a customer, a completely transparent model on all levels – monetary, technological and procedural. You can flexibly adapt the depth and scope of the cooperation to your own needs.
Future-oriented
Programmatic advertising has arrived in the German market and will become an integral part of your marketing mix in the future. There has been a change of tides in the way media teams run campaigns. In order to keep up with the constantly changing world of online advertising, we are here for you and your team in an advisory capacity on strategic and operational questions.
Reselling & Technology
MINT Square
Reselling & Technology
Adform | theTradeDesk | ActiveAgent
Technology
With MINT Square you get access to the Active Agent DSP and Adition Adserver according to what you need and on terms that are attractive to you- excellent service included.
Technology
With MINT Square you get access to the Adform DSP according to what you need and in conditions that are attractive to you – excellent service included.
Technology
With MINT Square, you get access to The Trade Desk DSP tailored to your needs and on attractive terms – excellent service included
Advice | Transparency | Innovation
Why MINT Square?
Transparent & flexible
MINT Square offers you, as a customer, a completely transparent model on all levels – monetary, technological and procedural. You can flexibly adapt the depth and scope of the cooperation to your own needs.
Future-oriented
Programmatic advertising has arrived in the German market and will become an integral part of your marketing mix in the future. There has been a change of tides in the way media teams run campaigns. In order to keep up with the constantly changing world of online advertising, we are here for you and your team in an advisory capacity on strategic and operational questions.
Solutions for
MINT Square
Solutions
Tailor-made for every size of company.
Large Corporations
Integration of media purchasing inside the company or competent support from a specialist in the implementation of a programmatic marketing strategy: MINT Square is here for you.
Small- Medium sized businesses
Scaling beyond Google Display Network (GDN) or Facebook presents a major challenge. MINT Square can help your team build up sustainable knowledge so that it can later be used independently in your company.
Agencies
From hands-on training and support in choosing the right AdTech provider to full campaign implementation. MINT Square can support you at all levels of programmatic media buying, whether it's planning, optimization or reporting.
Startups
Replicating the successes from Google Ads or integrating the social media channels into Real Time Advertising (RTA). MINT Square can help your team to build up sustainable knowledge before the campaign management is handed back.
Advice | Transparency | Innovation
Why MINT Square?
Transparent & flexible
MINT Square offers you, as a customer, a completely transparent model on all levels – monetary, technological and procedural. You can flexibly adapt the depth and scope of the cooperation to your own needs.
Future-oriented
Programmatic advertising has arrived in the German market and will become an integral part of your marketing mix in the future. There has been a change of tides in the way media teams run campaigns. In order to keep up with the constantly changing world of online advertising, we are here for you and your team in an advisory capacity on strategic and operational questions.
Consulting
MINT Square
Consulting
We want to share our knowledge with you.
Understanding programmatic advertising
The dynamic programmatic display ecosystem is complex, but opens up undiscovered opportunities for new revenue streams. We would therefore like to support you with workshops to give you an overview of the technologies and service providers that are relevant to you. We can help you utilize the diverse technical possibilities to develop innovative business strategies.
Advice | Transparency | Innovation
Why MINT Square?
Transparent & flexible
MINT Square offers you, as a customer, a completely transparent model on all levels – monetary, technological and procedural. You can flexibly adapt the depth and scope of the cooperation to your own needs.
Future-oriented
Programmatic advertising has arrived in the German market and will become an integral part of your marketing mix in the future. There has been a change of tides in the way media teams run campaigns. In order to keep up with the constantly changing world of online advertising, we are here for you and your team in an advisory capacity on strategic and operational questions.
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Data Driven Advertising, MINT fresh!
MINT Square is...
...a boutique strategy and technology consultancy for data-driven advertising. Well-known advertisers and agencies have been trusting MINT Square for several years with their questions relating to programmatic advertising and benefit from our in-depth expertise in the AdTech universe. MINT Square is recognized as a leading consultant for programmatic advertising and advertising technologies in Germany and supports programmatic media buying on both a strategic and operational level.
Why MINT Square?
Flexible
Collaborative
Future-oriented
Transparent
We have solutions for all sizes!
“We help advertisers and agencies take control of their digital future.”
7
Years
12
Professionals
500+
Projects!
200%
Performance
Individual solutions require trust, openness and partnership.
Jobs
Welcome to MINT Square!
We are a leading technology consultancy specialised in programmatic advertising, based in Düsseldorf. Our expertise in programmatic media buying, both strategically and operationally, defines us. At MINT Square there are not only exciting professional challenges, but also a working environment characterised by flexibility and personal responsibility. In our continuously growing company with flat hierarchies and fast decision-making processes, you play an active role in shaping the company – your opinion is important. You can expect a job in which you have the opportunity to actively shape your area of work and develop both personally and
professionally Diversity is our strength, which is why we promote an environment in which everyone can be who they are. Together, we want to develop your individual strengths and value your love of innovation above all. Our motivated team values teamwork and enthusiasm – every single MINTie is important to us. Look forward to unforgettable company events that not only strengthen the team spirit, but also ensure fun and great memories. Look forward to unforgettable company events that not only strengthen team spirit, but also ensure fun and great memories. Are you ready to shape the future of data-driven marketing with us? Take a look at our current job offers and start your career at MINT Square.
The Cherry on Top:
You play an active role and your strengths count!
Flexibility through home office option
Flat hierarchies
Collegial working atmosphere with a lot of trust, freedom and fun
Corporate benefit access
Company pension plan & occupational disability insurance
Coffee, tea, water, soft drinks, snacks and a great massage chair
Memorable team events and excursions
Erinnerungswürdige Team-Events und -Ausflüge
Urban Sports Membership
Benefits in kind card
Job or Germany ticket
14
Employees
2
Team Events (2023)
233+
Client Projects (2023)
987+
Coffees
Large Corporations
Solutions for
Large Corporations
Strive for success together with MINT Square.
In order to help you, as a marketing specialist, to be successful and master future challenges, a forward-thinking partner is essential. Regardless of whether you want to integrate media purchasing into your marketing department or need a specialist who can competently support you with your programmatic marketing strategy, MINT Square is here for you.
MINT Square as a companion for adtech questions.
A new kind of marketing service
The MINT Square team can offer you 360° service to help you gain data sovereignty. Get the most out of your technologies and acquire the knowledge to not only be competitive but ultimately remain innovative. Our team will accompany you in decisions such as; establishing an internal media planning team, controlling display, video and search campaigns and troubleshooting Ad Tech problems.
MINT Square is with you at every step.
Working out where to start can often be the biggest hurdle when approaching new topics. Researching and evaluating hundreds of technology solutions and vendors can be overwhelming at first. We analyze and evaluate your data sources and platforms objectively for their efficiency, transparency and effectiveness for your media purchase. MINT Square can provide technical resources for system integration so you can use customer data for media activation or feed campaign data into your internal reporting tools.
MINT Square can help you keep it In-House
Knowledge creates clarity
Once you’re ready, MINT Square will help you build your own programmatic team. A significant part of our expertise lies in helping marketing decision makers to develop their own programmatic media team. MINT Square supports internal training and helps to increase technical expertise by supporting your team. This covers support in terms of strategy and ad operations and always providing them with information about the latest market developments.
Ways to get involved
All the services, technical solutions and consulting modules that MINT Square offers you can be combined in a way that makes the most sense for your company and your budget.
This flexibility allows you to develop a data-driven marketing department optimally positioned to solidify business growth.
Our service for your success.
Implementation & Support
We offer platform support for companies that have already established a programmatic media buying team but still need support or training for new technical features and are looking for a suitable sparring partner.
Full Service Ad Operation
Our Full Service Ad Operation is intended for customers who want 360° support and advice. A dedicated account team will plan, execute and optimize your programmatic media buying. This type of collaboration is intended for companies struggling with limited resources to manage internal campaigns.
Consulting for Ad Operation & Ad Tech
Expert advice and support for clients who want to take more control over their digital marketing. MINT Square offers tailor-made consulting services and accompanies programmatic insourcing topics as well as system integration processes.
Advice | Transparency | Innovation
Why MINT Square?
Transparent & flexible
MINT Square offers you, as a customer, a completely transparent model on all levels – monetary, technological and procedural. You can flexibly adapt the depth and scope of the cooperation to your own needs.
Future-oriented
Programmatic advertising has arrived in the German market and will become an integral part of your marketing mix in the future. There has been a change of tides in the way media teams run campaigns. In order to keep up with the constantly changing world of online advertising, we are here for you and your team in an advisory capacity on strategic and operational questions.