Pinterest

Social Media Advertising

Pinterest

Use of classic & future-oriented advertising formats

Why run campaigns on Pinterest?

While Pinterest is counted as a social media, actual networking between people is a secondary element on this platform. First and foremost, Pinterest is, as the name suggests, an online pinboard. This is filled with; users interests, DIYs to try out or recipes that you would like to share. As a rule, people search for specific things on Pinterest. That is exactly what sets this channel apart from other social media channels.

There are around 16 million monthly Pinterest users in Germany. Worldwide there are over 450 million, although the number fluctuates. Most of them are female.

The main advantage for a Pinterest campaign is the high traffic. Since this platform is similar to a search engine and users search specifically for their interests, there is a high willingness to click on the posts.

This special feature is also relevant in the targeting options. There are the well-known targeting options such as geo- and demographic targeting, plus Pinterest also uses search keywords. Well thought-out keyword targeting will lead to the best results in your Pinterest campaigns.

Search engine marketing meets social media: Pinterest combines the strengths of these two worlds.

The advantages of advertising on Pinterest

High traffic

The ad should appear to users because they have specifically searched for this topic. So you can assume that a high amount of engaged traffic will be brought to site.

Targeting Options

As well as the usual targeting options such as geographic and demographic targeting, keyword targeting is also used.

Complementary

Pinterest is also a platform that can be used effectively along side other channels to create a multi channel approach. This way you retain the flexibility of programmatic campaigns and reach the target group via a holistic approach.

Example cases

Pinterest Ads

Pinterest offers a variety of captivating advertising formats to present your brand and products in the best possible way. From popular Promoted Pins to creative carousel ads and inspiring video ads, you’ll find the right format to get your message across. Use Pinterest to reach, inspire and convert your target group into customers. With these advertising formats, you can increase the visibility of your brand and showcase your ideas effectively. Reach millions of Pinterest users and generate interest with visually appealing content. Discover how Pinterest advertising formats can support your marketing goals.

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Dynamic Creative Optimization (DCO)

The Revolution of the Advertising World through DCO

Dynamic Creative Optimization, abbreviated as DCO, is undoubtedly a crucial pillar of modern advertising strategies. It represents an innovative approach within programmatic advertising, allowing advertisers to dynamically customize and immediately deploy ads in real-time based on automated decision-making processes. This revolutionary technology enables the presentation of real-time tailored ads for each end user.

Not only does the precise location of the user matter, but also the best offer and the appropriate image. These individually tailored contents are delivered instantly to maximize the relevance of the ads and, consequently, enhance the effectiveness of advertising campaigns.

Thanks to DCO, our creative approaches can be visualized even more effectively and combined with pinpoint targeting to address users more precisely with relevant, attention-grabbing content.

— André Schulte, Teamlead Programmatic Consulting

DCO - Efficiency and Relevance Combined

DCO has proven to be extremely effective in significantly improving the performance of advertising campaigns while keeping costs within budget. This technology is particularly beneficial for products with a diverse range of offerings or in dynamic advertising environments. Ads are individually adjusted and personalized based on the identified target audience. To enable real-time adjustments with DCO, specific technical requirements are necessary. First-party data sources and third-party data sources are utilized to integrate information such as age, location, gender, and other user data.

These data are combined using a sophisticated algorithm with information from the Creative Management Platform and the Demand Side Platform to select the optimal ad combination. MINT Square understands the diverse possibilities that Dynamic Creative Optimization offers and will help you effectively reach your target audience, and boost the performance of your brand in the digital world.

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Native ads

Creative Service: Optimal Native Ad Design

The world of native advertising offers a unique opportunity to seamlessly integrate targeted advertising into the content of a website or platform. By making this integration a core element of our work, we ensure that your message is communicated clearly without interruptions. We achieve this through deliberate design, ensuring that your native content fits perfectly into the overall picture.

Our experienced design team considers all relevant aspects when creating native ads, through strategic placement and visual harmony, your native content will become an integral part of the user experience. At MINT Square, we are experts in designing native ads that not only reach but also persuade your audience.

The challenge with Native Advertising is to design ads that visually and textually will blend into the environment of the respective publisher. The goal is for the ad to not be perceived primarily as advertising but still be attention-grabbing enough for users to notice. We have met this challenge in the past and will continue to do so in the future.

— Amirrta Manickavasagar, Junior Art Director

Maximum Engagement and Click-Through Rate: Native Ads with Compelling Performance

MINT Square carefully selects platforms and content that thematically align with your advertising message. Our experts thoroughly analyze which context best suits your ad to ensure the highest possible relevance. This approach results in increased relevance and efficiency for your campaigns.

Our collaboration with your team during the creative process ensure effective engagement. Tailoring your message to your target audience is crucial. We understand that different platforms and content require different approaches. Therefore, we customize your content to ensure it aligns optimally with your target audience. This targeted approach is the key to an effective and successful campaign.

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Social Media Ads

Our expertise in Social Media Ads and Design

In today’s digital world, social media campaigns have become a cornerstone of marketing. Social platforms not only increase your brand’s awareness, but also effectively help you acquire new customers and generate profits. Advertising expenditure in the social media advertising market will amount to around € 3.8 billion in 2024. These figures illustrate the significance of social media in today’s business landscape.

With powerful social media ads, you will strengthen your digital presence and target a broad audience strategically. At MINT Square, we understand the crucial role that impressive visuals play in social media campaigns and recognize that online, visual impact is essential to capturing people’s attention. Our team of experienced creative professionals create captivating and engaging social media to reach your targeted audience and help you stand out from the content flood to gain the attention of your potential customers.

Our social media campaigns are carefully planned and always tailored to the needs of each client. We might let our creativity run wild, but your preferences remain our top priority.

— Mandy Busch, Junior Art Director

Your Partner to run successful campaigns

Social media platforms are diverse and ever-changing. Trends and graphic styles are evolving rapidly. At MINT Square, we always stay updated on the latest developments and know which trends are worth pursuing. We understand the strengths of each social network, from Instagram or Facebook to LinkedIn, and know which graphic style works best to effectively communicate your message. Our design experts integrate this knowledge into creating tailored social media ads for your brand.

At MINT Square, we are more than just creatives, we are your partner for social media success. We don’t only design your ads, we also monitor your social media performances and continuously adjust our strategies to achieve the best results. The targeted use of social media ads is the key to success in the digital world. If you’re looking for impactful social media ads that captivate your target audience and propel your business forward, MINT Square is the right choice. Contact our design experts to optimize your social media ads and enhance the success of your campaigns.

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Display (Banner & Video)

Creative design for unforgettable display advertising

MINT Square is your expert for display advertising. With our comprehensive approach and years of experience in the fields of design and digital marketing, we provide tailored advertising solutions to reach your goals.We provide you with innovative and effective solutions, and our creative minds at MINT Square excel at creating unique advertising concepts that stand out.

Creative design is the key to ensuring that your display advertising message is not only seen but also remembered and our expertise in designing display advertising allows us to find the perfect balance between aesthetics, effectiveness and originality.We understand the importance of your display advertising being not only visually appealing but also informative to capture the attention of your target audience.

Close consultations with clients, creative development and well thought-out strategies are the foundations of each MINT Square banner creation process.

— André Schulte, Teamlead Programmatic Consulting

Seamless integration into your display advertising campaign

Our extensive expertise in display advertising is the foundation of our services. At MINT Square, we possess in-depth knowledge and years of experience in the fields of design and digital marketing. We understand the complex requirements of display advertising and develop targeted strategies to achieve your goals. Throughout our creative process, we develop smart and targeted approaches that effectively convey your message, taking into account both the aesthetic aspects and the requirements of your audience.

MINT Square does not only provides outstanding designs for display advertising but also ensures their seamless integration into your programmatic advertising campaigns. We don’t just design ads, we integrate and optimize them to achieve maximum results. If you are looking for impressive and compelling display advertising solutions that effectively reach your target audience, MINT Square is the right choice. Reach out today and learn how our design expertise can take your business to the next level.

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Workshops

Consulting

Workshops

Programmatic workshops can be used to build knowledge within your team

In order to fully master the challenges of online marketing, it requires a high level of know-how. This is especially the case in the area of programmatic advertising where many questions arise due to the complex technology. This in turn creates uncertainties and slows down important, often strategic, decisions. MINT Square has many years of experience in these areas and for this reason you can rely on us to be up to date with the current trends and information and to maintain that.

In personal workshops, we offer you the opportunity to build up the knowledge internally around the real time bidding or programmatic buying process. Our goal is to enable your team to deal with all technical and commercial issues of programmatic advertising. Subject areas such as campaign setup, website tracking, targeting, evaluation and creative ad specifications are covered by our workshops. If you need a longer accompaniment of the programmatic journey, we also offer DSP Managed Service.

Workshops
consulting workshops

Our promise

We offer you the opportunity to get a complete overview of the programmatic world. We also help you to specialize in certain subject areas in order to take your online marketing measures to the next level. Contact us today and we will find an ideal solution for you to navigate the data driven advertising environment.

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Project Management

Consulting

Project management

Utilize the expansive available reach

Developments in recent years have ensured that marketers, portals or single-page publishers can no longer rely solely on their publisher ad server. Let us help you as a publisher or marketer to better monetize your reach. We will show you possible sales channels and business models so that you can fully exploit the sales potential. This requires state-of-the-art technology and MINT Square will make sure that your team is up-to-date on all publisher relevant topics of programmatic advertising. This includes extensive information on supply side platforms, automated guaranteed, header bidding or the certification of rich media formats.

We can help you to think outside the box, for example to discover new sources of revenue with the licensing of your data. if we’ve caught your interest, get in touch with us today for more information on our Data Activation and Data Monetization options.

Consulting Projektarbeit
Consulting Projektarbeit

Programmatic Freelancer

It can happen that an employee is unexpectedly absent and you need support with your daily data-driven work. We would be happy to help you temporarily on site or help you find qualified programmatic experts.

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Contact

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Address:

Graf-Adolf-Straße 69, Düsseldorf, Germany

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    About us

    MINT Square

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    Advice | Transparency | Innovation

    Why MINT Square?

    You know your business and your target group best. As experts in the field of programmatic advertising, we follow a cooperative approach to make your programmatic media buying a success. The experience you have with your products or services paired with our expertise, forms a powerful synergy that will help you succeed.

    Transparent & flexible

    MINT Square offers you, as a customer, a completely transparent model on all monetary, technological and procedural levels. You can flexibly adapt the depth and scope of the cooperation to your own needs.

    Future-oriented

    Programmatic advertising has arrived in the German market and will become an integral part of your marketing mix in the future. There has been a change of tides in the way media teams run campaigns. In order to keep up with the constantly changing world of online advertising, we are here for you and your team in an advisory capacity on strategic and operational questions.

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    Easy Access to AdTech!

    Let’s work together to make your campaigns more efficient.

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    Creative Services

    Creation meets Programmatic

    Creative Services

    Banner | Video

    Display

    Whether branding or performance campaigns. MINT Square banners & videos will help your campaign to be successful!

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    Meta, LinkedIn & more

    Social Media

    Let us advise you on the many different ways to create and use social media ads.

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    Advertising with Guerilla Tactics

    Native

    Native ads are the kind of advertising that should not be perceived as advertising. How do they still catch the eye? We will be happy to advise you on that.

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    Dynamic Creative Optimization

    DCO

    DCO is a world of possibilities! Contact us to find out how you can personalise your advertising media across channels in the best possible way.

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    Digital out of Home

    DOOH

    Reach your target group anywhere and at any time with our digital out-of-home advertising. Increase the visibility of your brand and bring the focus on your company. Take advantage of digital out-of-home advertising to reach your goals now!

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