Display & Video
Real Time Advertising
Display & Video
Use of classic & future-oriented advertising formats
What is meant by display and video?
Display advertising means any type of advertising measures in the online area where graphic-based content is played out. The most common form of display advertising is banner advertising.
Emotional video content helps, among other things, to build a brand up. With attention-grabbing videos, your target group can be reached everywhere: on the go on the cell phone, on the work computer or at home on the television.
The most important task of display and video advertising is to create visual stimuli for the user, which in turn leads them to interact with the advertising medium (e.g. in the form of a click). The user is then forwarded to the advertiser’s landing page.
For this purpose, networks of publishers from the entire WWW can be used.
Programmatic display and video advertising is the standard. MINT brings innovation to that standard!
The advantages of programmatic display and video advertising
High reach delivery
throughout the World Wide Web.
Large selection
of publishers with high-quality inventory
Maximum flexibility
in campaign delivery thanks to the advantages of real-time advertising
Best possible performance
through regular optimization
Targeting Options
Geo
States, cities, zip codes, hyperlocal targeting
Audiences
Datasets from various data providers
Environment
Appropriately themed content environment, keyword targeting
Devices
Device types such as smartphone, desktop, tablet
Example cases
Display & Video
There are no limits to creativity when it comes to display and video advertising. It is important to know: WHAT do I want to advertise? WHO do I want to reach? What EFFECT should the advertising have on my target group? What are my CAMPAIGN OBJECTIVES? Which KPIs are important? These and many other factors determine the success of the advertising banners and videos used. The examples shown here demonstrate the diversity of our work. Find out more about our creative services here.












Social Media Advertising
Use of classic & future-oriented advertising formats
Why run campaigns on LinkedIn?
The LinkedIn platform was founded in 2002 and has more than 850 million members worldwide. In the DACH region (Germany, Austria, Switzerland) there are 21 million. The platform was established to maintain existing business contacts or create new ones. The focus is on the job industry.
This social media channel is particularly popular on working days and hours. For many, it is part of everyday working hours to have LinkedIn open on the side. This provides a great basis for placing the appropriate advertising content.
LinkedIn represents a special platform for certain campaign goals. The targeting options differ from other social media channels, and are particularly special. It is not only great for B2B advertising but other product and service advertisements as well.
LinkedIn is on average a bit more expensive than other channels, but it is the perfect measure for the right goals. If your target audience is part of a specific industry, profession, or even a specific company, they can easily be reached through LinkedIn.
LinkedIn, the 'Hidden Champion' among social media channels, is the platform with class!
The advantages of advertising on LinkedIn
Business focus
What cannot be covered 100% in programmatic advertising via the DSPs, LinkedIn can do it! This platform makes it possible, among other things, to target professions, industries and companies.
High Reach
With its currently 850 million members worldwide, LinkedIn offers the perfect reach for your campaigns.
Quality
With its strong business focus, LinkedIn offers a high-quality and professional environment for your brand.
Example cases
LinkedIn Ads
Since LinkedIn stands out from the other social media platforms and specializes in work and careers, LinkedIn ads need to be of the appropriate quality.
LinkedIn has four primary ad formats: Sponsored Content, Message Ad, Text Ad, and Dynamic Ad. Sponsored Content are “native” ads that appear in the feed as a single, video or carousel image.
With meaningful banners and videos in the appropriate formats, good campaign performance is guaranteed! Find out more about our creative services here.












Social Media Advertising
Use of classic & future-oriented advertising formats
Why run campaigns on Pinterest?
While Pinterest is counted as a social media, actual networking between people is a secondary element on this platform. First and foremost, Pinterest is, as the name suggests, an online pinboard. This is filled with; users interests, DIYs to try out or recipes that you would like to share. As a rule, people search for specific things on Pinterest. That is exactly what sets this channel apart from other social media channels.
There are around 16 million monthly Pinterest users in Germany. Worldwide there are over 450 million, although the number fluctuates. Most of them are female.
The main advantage for a Pinterest campaign is the high traffic. Since this platform is similar to a search engine and users search specifically for their interests, there is a high willingness to click on the posts.
This special feature is also relevant in the targeting options. There are the well-known targeting options such as geo- and demographic targeting, plus Pinterest also uses search keywords. Well thought-out keyword targeting will lead to the best results in your Pinterest campaigns.
Search engine marketing meets social media: Pinterest combines the strengths of these two worlds.
The advantages of advertising on Pinterest
High traffic
The ad should appear to users because they have specifically searched for this topic. So you can assume that a high amount of engaged traffic will be brought to site.
Targeting Options
As well as the usual targeting options such as geographic and demographic targeting, keyword targeting is also used.
Complementary
Pinterest is also a platform that can be used effectively along side other channels to create a multi channel approach. This way you retain the flexibility of programmatic campaigns and reach the target group via a holistic approach.
Example cases
Pinterest Ads
Pinterest offers a variety of captivating advertising formats to present your brand and products in the best possible way. From popular Promoted Pins to creative carousel ads and inspiring video ads, you’ll find the right format to get your message across. Use Pinterest to reach, inspire and convert your target group into customers. With these advertising formats, you can increase the visibility of your brand and showcase your ideas effectively. Reach millions of Pinterest users and generate interest with visually appealing content. Discover how Pinterest advertising formats can support your marketing goals.












Dynamic Creative Optimization (DCO)
The Revolution of the Advertising World through DCO
Dynamic Creative Optimization, abbreviated as DCO, is undoubtedly a crucial pillar of modern advertising strategies. It represents an innovative approach within programmatic advertising, allowing advertisers to dynamically customize and immediately deploy ads in real-time based on automated decision-making processes. This revolutionary technology enables the presentation of real-time tailored ads for each end user.
Not only does the precise location of the user matter, but also the best offer and the appropriate image. These individually tailored contents are delivered instantly to maximize the relevance of the ads and, consequently, enhance the effectiveness of advertising campaigns.
Thanks to DCO, our creative approaches can be visualized even more effectively and combined with pinpoint targeting to address users more precisely with relevant, attention-grabbing content.
DCO - Efficiency and Relevance Combined
DCO has proven to be extremely effective in significantly improving the performance of advertising campaigns while keeping costs within budget. This technology is particularly beneficial for products with a diverse range of offerings or in dynamic advertising environments. Ads are individually adjusted and personalized based on the identified target audience. To enable real-time adjustments with DCO, specific technical requirements are necessary. First-party data sources and third-party data sources are utilized to integrate information such as age, location, gender, and other user data.
These data are combined using a sophisticated algorithm with information from the Creative Management Platform and the Demand Side Platform to select the optimal ad combination. MINT Square understands the diverse possibilities that Dynamic Creative Optimization offers and will help you effectively reach your target audience, and boost the performance of your brand in the digital world.












Native ads
Creative Service: Optimal Native Ad Design
The world of native advertising offers a unique opportunity to seamlessly integrate targeted advertising into the content of a website or platform. By making this integration a core element of our work, we ensure that your message is communicated clearly without interruptions. We achieve this through deliberate design, ensuring that your native content fits perfectly into the overall picture.
Our experienced design team considers all relevant aspects when creating native ads, through strategic placement and visual harmony, your native content will become an integral part of the user experience. At MINT Square, we are experts in designing native ads that not only reach but also persuade your audience.
Native advertising is often found in social media feeds or as recommended content on websites. Unlike adverts or banner ads, native advertising does not look like advertising, but appears to be part of the editorial flow of the page. The strength of native advertising resides in its ability to integrate perfectly and not interfere - it confronts the reader with advertising content without the advert imposing itself and disrupting the reading flow.
The challenge with Native Advertising is to design ads that visually and textually will blend into the environment of the respective publisher. The goal is for the ad to not be perceived primarily as advertising but still be attention-grabbing enough for users to notice. We have met this challenge in the past and will continue to do so in the future.
Maximum Engagement and Click-Through Rate: Native Ads with Compelling Performance
MINT Square carefully selects platforms and content that thematically align with your advertising message. Our experts thoroughly analyze which context best suits your ad to ensure the highest possible relevance. This approach results in increased relevance and efficiency for your campaigns.
Our collaboration with your team during the creative process ensure effective engagement. Tailoring your message to your target audience is crucial. We understand that different platforms and content require different approaches. Therefore, we customize your content to ensure it aligns optimally with your target audience. This targeted approach is the key to an effective and successful campaign.












Social Media Ads
Ihre Social-Media-Kampagne
Our expertise in social media ads and design
In today’s digital world, social media campaigns have become a cornerstone of marketing. Not only do they provide a platform to increase brand awareness, but they are also extremely effective in attracting new customers and generating profits. According to forecasts, the global social media market will grow from 179.80 billion US dollars in 2022 to 208.10 billion US dollars in 2024. These figures illustrate how important social media is in today’s business world. Social media ads are a key component in strengthening this digital presence and targeting a broad audience.
At MINT Square, we understand the crucial role that stunning visuals play in social media campaigns. We know that in the world of social media, visual impact is crucial to grabbing people’s attention. Our team of experienced creative professionals, the Design Experts, have the knowledge and experience to create social media ads that engage and excite your target audience. The quality and appealing design of social media ads are essential to stand out from the flood of content and capture the attention of potential customers.
Every social media campaign is carefully planned and adapted to the individual needs of each client. We give free rein to our creativity, but keep your wishes in mind.
Your partner for social media success
Social media platforms are diverse and changeable. Trends and graphic styles can change quickly. At MINT Square, we stay on top of the latest developments and know which trends are worth following. We know the intricacies of each social network, from Instagram to Facebook to LinkedIn, and which graphic style works best to communicate your message effectively. Our design experts integrate this knowledge into creating customized social media ads for your brand.
At MINT Square, we are more than just creatives. We are your partner for social media success. We not only take care of the design of your ads, but also their implementation and optimization in ongoing campaigns. We track your social media performance and continuously adapt our strategies to achieve the best results. Rely on our design experts to optimize your social media ads and increase the success of your campaigns. If you’re looking for effective social media ads that engage your target audience and drive your business forward, MINT Square is the right place for you. The targeted use of social media ads is the key to success in the digital world.












Display (Banner & Video)
Creative design for unforgettable display advertising
MINT Square is your expert for display advertising. With our comprehensive approach and years of experience in the fields of design and digital marketing, we provide tailored advertising solutions to reach your goals.We provide you with innovative and effective solutions, and our creative minds at MINT Square excel at creating unique advertising concepts that stand out.
Creative design is the key to ensuring that your display advertising message is not only seen but also remembered and our expertise in designing display advertising allows us to find the perfect balance between aesthetics, effectiveness and originality.We understand the importance of your display advertising being not only visually appealing but also informative to capture the attention of your target audience.
If brand awareness is to be increased, large banners and moving images/videos will be an advantage, but if performances are your main focus, smaller banners can be used. Contact our creative department to develop advertising media that will make your campaign a success!
Close consultations with clients, creative development and well thought-out strategies are the foundations of each MINT Square banner creation process.
Seamless integration into your display advertising campaign
Our extensive expertise in display advertising is the foundation of our services. At MINT Square, we possess in-depth knowledge and years of experience in the fields of design and digital marketing. We understand the complex requirements of display advertising and develop targeted strategies to achieve your goals. Throughout our creative process, we develop smart and targeted approaches that effectively convey your message, taking into account both the aesthetic aspects and the requirements of your audience.
MINT Square does not only provides outstanding designs for display advertising but also ensures their seamless integration into your programmatic advertising campaigns. We don’t just design ads, we integrate and optimize them to achieve maximum results. If you are looking for impressive and compelling display advertising solutions that effectively reach your target audience, MINT Square is the right choice. Reach out today and learn how our design expertise can take your business to the next level.












Workshops
Consulting
Workshops
Programmatic workshops can be used to build knowledge within your team
In order to fully master the challenges of online marketing, it requires a high level of know-how. This is especially the case in the area of programmatic advertising where many questions arise due to the complex technology. This in turn creates uncertainties and slows down important, often strategic, decisions. MINT Square has many years of experience in these areas and for this reason you can rely on us to be up to date with the current trends and information and to maintain that.
In personal workshops, we offer you the opportunity to build up the knowledge internally around the real time bidding or programmatic buying process. Our goal is to enable your team to deal with all technical and commercial issues of programmatic advertising. Subject areas such as campaign setup, website tracking, targeting, evaluation and creative ad specifications are covered by our workshops. If you need a longer accompaniment of the programmatic journey, we also offer DSP Managed Service.


Our promise
We offer you the opportunity to get a complete overview of the programmatic world. We also help you to specialize in certain subject areas in order to take your online marketing measures to the next level. Contact us today and we will find an ideal solution for you to navigate the data driven advertising environment.












Project Management
Consulting
Project management
Utilize the expansive available reach
Developments in recent years have ensured that marketers, portals or single-page publishers can no longer rely solely on their publisher ad server. Let us help you as a publisher or marketer to better monetize your reach. We will show you possible sales channels and business models so that you can fully exploit the sales potential. This requires state-of-the-art technology and MINT Square will make sure that your team is up-to-date on all publisher relevant topics of programmatic advertising. This includes extensive information on supply side platforms, automated guaranteed, header bidding or the certification of rich media formats.
We can help you to think outside the box, for example to discover new sources of revenue with the licensing of your data. if we’ve caught your interest, get in touch with us today for more information on our Data Activation and Data Monetization options.


Programmatic Freelancer
It can happen that an employee is unexpectedly absent and you need support with your daily data-driven work. We would be happy to help you temporarily on site or help you find qualified programmatic experts.































