Digital out of Home (DOOH)

What is DOOH?

The abbreviation “DOOH” stands for “Digital-Out-of-Home” and refers to digital outdoor advertising that is presented on screens in public spaces. DOOH is currently the fastest-growing sector in the field of outdoor advertising. In Germany alone, there are now over 135,000 screens from a large number of marketers. DOOH advertising is particularly dense in highly populated metropolitan regions. DOOH steles can be found at airports, railway stations, supermarkets, shopping centres, doctors’ practices, fitness studios, fast food restaurants – practically anywhere where people are on the move.​

In contrast to conventional billboard advertising, digital screens are not limited to the streets, but are present in a wide variety of environments. The strength of DOOH is to combine the size of a conventional poster with the possibility of integrating videos or interactive elements, thanks to digitalisation. It is a one-to-many channel that achieves high reach and can be easily controlled.

DOOH offers high visibility digital outdoor advertising in dense locations and can be easily controlled. Programmatic DOOH is constantly evolving - data-based play out now makes it possible to address the desired target group very effectively.

— Hanna Bückmann, Programmatic Consultant

DOOH: Effective outdoor brand communication in real time

DOOH is not just a term, but a revolution in the advertising industry since it entered the programmatic sector. Digital out-of-home is a digital signage system that, thanks to large displays and impressive content, brings a certain dynamism to previously boring buildings.​ ​From vibrant LED surfaces to captivating projections, DOOH offers endless possibilities to attract the attention of people in the vicinity.

But what makes DOOH so effective? The answer lies in its versatility and flexibility. By using videos, animations and texts, DOOH attracts passersby like a magnet. But that’s not all. The content can be customised in real time to perfectly match the time of day or the situation. This flexibility ensures maximum effectiveness and relevance. Another reason for its effectiveness: DOOH can be seen everywhere in everyday life outside the home or office – be it in the doctor’s waiting room, on the way to work, when shopping in the supermarket, or when traveling through train stations. DOOH can therefore represent another important channel in the customer journey.

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Dynamic Creative Optimization (DCO)

The Revolution of the Advertising World through DCO

Dynamic Creative Optimization, abbreviated as DCO, is undoubtedly a crucial pillar of modern advertising strategies. It represents an innovative approach within programmatic advertising, allowing advertisers to dynamically customize and immediately deploy ads in real-time. This revolutionary technology is based on automated decision-making processes, enabling the presentation of tailored ads for each end user. DCO provides the flexibility and efficiency crucial for successful real-time ad optimization.

Real-time personalization of ads is the centerpiece of DCO campaigns. With DCO, ads can be dynamically adjusted to individual preferences and needs of users. Not only does the precise location of the user matter, but also the best offer and the appropriate image. These individually tailored contents are delivered instantly to maximize the relevance of the ads and, consequently, enhance the effectiveness of advertising campaigns.

Thanks to DCO, our creative approaches can be visualized even more effectively and combined with pinpoint targeting to address users more precisely with relevant, attention-grabbing content.

— André Schulte, Teamlead Programmatic Consulting

Success Factor DCO - Efficiency and Relevance Combined

DCO has proven to be extremely effective in significantly improving the performance of advertising campaigns while keeping costs within budget. This technology is particularly beneficial for products with a diverse range of offerings or in dynamic advertising environments. By selectively segmenting the display space, text and/or image content can be flexibly exchanged, with only the company logo remaining unchanged. Ads are individually adjusted and personalized based on the identified target audience.

To enable real-time adjustments with DCO, specific technical requirements are necessary. First-party data sources and third-party data sources are utilized to integrate information such as age, location, gender, and other user data. These data are combined using a sophisticated algorithm with information from the Creative Management Platform and the Demand Side Platform to select the optimal ad combination. MINT Square understands the diverse possibilities of Dynamic Creative Optimization and is your competent partner in creating personalized real-time advertising campaigns, effectively reaching your target audience, and sustainably boosting the advertising performance of your brand in the digital world.

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Native ads

Creative Service: Optimal Native Ad Design with MINT Square

The world of native advertising offers a unique opportunity to seamlessly integrate targeted advertising into the content of a website or platform. At MINT Square, we are experts in designing native ads that not only reach your audience but also persuade them. Our focus is on the seamless integration of your ads into the surrounding content. By making seamless integration a core element of our work, we ensure that your message is communicated without disruptions or interruptions.

We achieve this through deliberate design, ensuring that your native content fits perfectly into the overall picture. The selection of the right content is crucial to ensure effective integration. Our experienced design team considers all relevant aspects when creating native ads to ensure a seamless integration. Through strategic placement and visual harmony, your native content becomes an integral part of the user experience.

The challenge with Native Advertising is to design the ads visually and textually in a way that they seamlessly blend into the environment of the respective publisher, ideally both in appearance and content. The goal is for the ad to not be perceived primarily as advertising but still be attention-grabbing enough for users to notice. We have met this challenge in the past and will continue to do so in the future.

— Amirrta Manickavasagar, Junior Art Director

Maximum Engagement and Click-Through Rate: Native Ads with Compelling Performance

MINT Square carefully selects platforms and content that thematically align with your advertising message. Our experts thoroughly analyze which context best suits your ad to ensure the highest possible relevance. This approach results in increased relevance and efficiency for your campaigns. Our collaboration with your team and the creative approach of our design team ensure effective engagement. Tailoring your message to your target audience is crucial. We understand that different platforms and content require different approaches. Therefore, we customize your content to ensure it aligns optimally with your target audience. This targeted approach is the key to an effective and successful campaign.

MINT Square carefully selects platforms and content that thematically align with your advertising message. Our experts thoroughly analyze which context best suits your ad to ensure the highest possible relevance. This approach results in increased relevance and efficiency for your campaigns. Our collaboration with your team and the creative approach of our design team ensure effective engagement. Tailoring your message to your target audience is crucial. We understand that different platforms and content require different approaches. Therefore, we customize your content to ensure it aligns optimally with your target audience. This targeted approach is the key to an effective and successful campaign.

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Social Media Ads

Our expertise in Social Media Ads and Design

In today’s digital world, social media campaigns have become a cornerstone of marketing. They not only provide a platform for increasing brand awareness but are also highly effective in acquiring new customers and generating profits. According to forecasts, the global social media market is expected to grow from $179.80 billion in 2022 to $208.10 billion in 2024. These figures illustrate the significance of social media in today’s business landscape. Social Media Ads are a central component to strengthen this digital presence and target a broad audience strategically.

At MINT Square, we understand the crucial role that impressive visuals play in social media campaigns. We recognize that in the world of social media, visual impact is essential to capture people’s attention. Our team of experienced creative professionals, the design experts, has the knowledge and experience to create social media ads that captivate and engage your target audience. The quality and appealing design of Social Media Ads are essential to stand out from the content flood and gain the attention of potential customers.

Every social media campaign is carefully planned and tailored to the individual needs of each client. We let our creativity run wild but always keep your preferences in mind.

— Mandy Busch, Junior Art Director

Your Partner for Social Media Success

Social media platforms are diverse and ever-changing. Trends and graphic styles can evolve rapidly. At MINT Square, we always stay updated on the latest developments and know which trends are worth pursuing. We understand the nuances of each social network, from Instagram to Facebook to LinkedIn, and know which graphic style works best to effectively communicate your message. Our design experts integrate this knowledge into creating tailored social media ads for your brand.

At MINT Square, we are more than just creatives. We are your partner for social media success. We take care not only of designing your ads but also of their implementation and optimization in ongoing campaigns. We monitor your social media performance and continuously adjust our strategies to achieve the best results. Trust our design experts to optimize your social media ads and thereby enhance the success of your campaigns. If you’re looking for impactful social media ads that captivate your target audience and propel your business forward, MINT Square is the right choice. The targeted use of social media ads is the key to success in the digital world.

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Display (Banner & Video)

Creative design for unforgettable display advertising

MINT Square is your expert for display advertising and forms the cornerstone of our creative offering. With comprehensive expertise and years of experience in the fields of design and digital marketing, we provide tailored advertising solutions to reach your goals in the world of display advertising. Our competence in designing display creatives allows us to provide you with innovative and effective solutions for your banners and videos.

Our creative minds at MINT Square excel in creating unique advertising concepts that stand out in the world of display advertising. Whether it’s banners or videos, our creative solutions are characterized by originality and innovation. Creative design is the key to ensuring that your display advertising is not only seen but also remembered. Our expertise in designing display advertising allows us to find the perfect balance between aesthetics and effectiveness. We understand the importance that your display advertising must be visually appealing and informative to capture the attention of your target audience.

Behind every MINT Square banner are close consultations with clients, creative and fast minds and well thought-out strategies.

— André Schulte, Teamlead Programmatic Consulting

Seamless integration into your display advertising campaign

Our extensive expertise in display advertising forms the foundation of our services. At MINT Square, we possess in-depth knowledge and years of experience in the fields of design and digital marketing. We understand the complex requirements of display advertising and develop targeted strategies to achieve your individual goals. Through our thorough design of display advertising, we can develop targeted approaches that effectively convey your message, taking into account both the aesthetic aspects and the requirements of your target audience.

MINT Square not only provides outstanding design for display advertising but also ensures its seamless integration into your programmatic advertising campaigns. We don’t just design your ads; we integrate them into campaigns and optimize them to achieve maximum results with your display advertising. If you are looking for impressive and compelling display advertising solutions that effectively reach your target audience, MINT Square is the right choice. Contact us today to learn how our expertise in display advertising design can take your business to the next level. We aim to present your advertising message optimally and maximize your visibility in the market.

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