Why audio?
Imagine you are on your way to work, on your way home, in the car or at home. You certainly listen to music, podcasts or audio books in a wide variety of everyday situations. Listening to these things is a special experience. Attention is usually high. Sounds can evoke a wide variety of emotions.
This is what audio advertising aims for. Audio advertising can also be played out programmatically.
On the most well-known audio platforms, the advertising message can be spoken directly into the ears of a large number of people with programmatic audio advertising. There are many targeting options that can be used. By using the latest technology it leads to even more attention and emotional response from your chosen target group.
So, you can be sure that your advertising will be noticed and that your message will reach the right people.
Speak directly to your target group with the right message!
The advantages with audio
Complimentary
to other advertising channels, to map the entire customer journey.
High emotional connection
by activating the sense of hearing and using personalized audio advertising.
High quality environments
through top audio marketers available for programmatic campaigns.
Flexible playout
through the use of real-time bidding and various targeting.
Targeting Options
Listening behavior
Music genres, mood, playlists
Geo
States, cities, zip code
Audience
Interests, social- and behavioral targeting, past interactions with ads
Demographics
Age, gender, education, marital status, household, income
Example case
Audio ads
Programmatic audio ads are usually a combination of banner and audio spot. So there is something for the ears as well as an eye-catching image – this will double the chances of engagement success! The target group is addressed efficiently with well thought-out concepts and could also include the use of DCO. Find out more about our creative services here.