Why run campaigns on Facebook?

Facebook is the largest social media platform in the world. 1.8 billion people use Facebook every day, 305 million of them in Europe alone. Most active users are between the ages of 25-34.

Whether companies want to generate more leads or increase their brand awareness and reach, Facebook is usually a significant part of it.

Due to the many new social media platforms, it is often assumed that Facebook no longer has that many users. However, user numbers prove the opposite.

Facebook is known as an attractive platform due to the high number of users but the variety of those users is also expansive. With Facebook you don’t reach a certain set of clientele, but the broad masses. This makes the social media channel an ideal platform for branding campaigns, as the wide reach is beneficial for brand awareness.

On the other hand, another advantage of Facebook is the huge pool of data that is available to you for your campaigns. This provides the option to do very granular audience targeting, making Facebook also suitable for performance-oriented campaigns.

Facebook is the world's largest social media platform.

The advantages of advertising on Facebook

High Reach

Around 1.8 billion people worldwide use Facebook. Do you want to reach as many of them as possible with your campaigns? Then there is not much standing in your way.

Large pool of data

The many daily users naturally mean that Facebook can offer a large amount of data. From demographic to interest data you can use their entire data pool. Ensuring that your target group can be reached in the best possible way.

Complimentary

Campaigns can already be run on Facebook with a very low daily budget. Likewise, there is no upper limit. In this way, this platform can be flexibly integrated into the channel mix of a campaign planning. Flexible budget shifts during the campaign period? No problem!

Example cases

Facebook Ads

Facebook offers a variety of options when it comes to advertising formats. Both banners and videos can be used in various formats, eg as story ads, single image ads in the feed or carousel ads. Find out more about our creative services here.

Daniel Frerichmann

Santander

MINT Square works exactly as transparently as we would like. They give us deep insights into the campaign setups, regularly provide us with information on performance, on the optimizations made, and give us an outlook on upcoming measures. They design the collaboration flexibly and focus on our needs.

Maximilian Bartels

Rock and Stars

MINT Square's reseller service allows us to provide Real Time Bidding to our customers in a cost-effective way, even with small budgets. At the same time, MINT Square offers us comprehensive support in all technological matters and builds up our knowledge internally.

Arnulf Gressel

Advantage Austria

Due to the ongoing Corona situation, Advantage Austria was faced with the challenge that the classic sales events, such as trade fairs, were cancelled and the offline sales channels that were usually used could rarely be implemented. With the help of the MINT Square team, a digital omni-channel strategy was developed for the first time. The campaign was entirely digital and data-driven with new digital channels, such as DOOH and addressable TV, fully integrated. This allowed us to counteract the shortfalls we had been experiencing.

Senger

Autohaus-Gruppe Senger

From the conception to the implementation of our programmatic campaigns, MINT Square supports us with full commitment. We don't want to stay stagnant, but use more and more channels and possibilities to reach our target groups in an innovative and flexible way. In MINT Square, we have found a partner who is always presenting us with new ad tech solutions and working with us to drive our campaigns forward.

Janosch Gößling

HalloAnwalt

In the expansion of our programmatic setup, MINT Square supported us to the fullest and has stood by us as a reliable partner. From the beginning, we had complete insight into all processes and were thus able to understand and participate in all steps at any time. Besides continuous update calls, there was no stoppage within the campaigns and new approaches were always tested to achieve the best possible result.

Social Media Advertising

Facebook

Use of classic & future-oriented advertising formats

Why run campaigns on Facebook?

Facebook is the world's largest social media platform.

The advantages of advertising on Facebook

High Reach

Large pool of data

Complimentary

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homepage_desktop

carousel_desktop+mobile_combined

messenger_mobile

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Example cases

Facebook Ads

MINT-fresh projects

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