{"id":123600,"date":"2024-04-08T14:46:53","date_gmt":"2024-04-08T12:46:53","guid":{"rendered":"https:\/\/mint-square.com\/performance-creative\/digital-out-of-home-dooh\/"},"modified":"2025-07-08T09:22:28","modified_gmt":"2025-07-08T07:22:28","slug":"digital-out-of-home-dooh","status":"publish","type":"page","link":"https:\/\/mint-square.com\/fr\/services\/performance-creative\/digital-out-of-home-dooh\/","title":{"rendered":"Digital out of Home (DOOH)"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb251144″][vc_column width=\u00a0\u00bb1\/1″][rev_slider slidertitle=\u00a0\u00bbFR – Digital out of Home (Kreative Leistungen) 1″ alias=\u00a0\u00bbkv-digital-out-of-home-kreative-leistungen-1″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb back_image=\u00a0\u00bb120796″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb120436″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb-3″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb367271″][rev_slider slidertitle=\u00a0\u00bbBackup – DCO, CAROUSEL 1″ alias=\u00a0\u00bbdco-carousel-1″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ overlay_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb70″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb row_name=\u00a0\u00bbWelcome\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″][vc_custom_heading text_size=\u00a0\u00bbh3″ text_align=\u00a0\u00bbtext-left\u00a0\u00bb text_uppercase=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb147746″]Qu’est-ce que le DOOH ?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb8\/12″ uncode_shortcode_id=\u00a0\u00bb128109″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00a0\u00bb198755″]L’abr\u00e9viation \u00ab\u00a0DOOH\u00a0\u00bb signifie \u00ab\u00a0Digital-Out-of-Home\u00a0\u00bb et d\u00e9signe la publicit\u00e9 ext\u00e9rieure num\u00e9rique pr\u00e9sent\u00e9e sur des \u00e9crans dans l’espace public. La DOOH est actuellement le secteur de la publicit\u00e9 ext\u00e9rieure qui conna\u00eet la croissance la plus rapide. Rien qu’en Allemagne, on compte aujourd’hui plus de 135.000 \u00e9crans d’une multitude de distributeurs. La publicit\u00e9 DOOH est particuli\u00e8rement concentr\u00e9e dans les r\u00e9gions m\u00e9tropolitaines \u00e0 forte densit\u00e9 de population. On trouve des totems DOOH dans les a\u00e9roports, les gares, les supermarch\u00e9s, les centres commerciaux, les cabinets m\u00e9dicaux, les centres de fitness, les restaurants rapides – pratiquement partout o\u00f9 les gens se d\u00e9placent. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00a0\u00bb201706″]Contrairement aux affiches publicitaires traditionnelles, les \u00e9crans num\u00e9riques ne se limitent pas aux rues, mais sont pr\u00e9sents dans les environnements les plus divers. Le DOOH se distingue par sa capacit\u00e9 \u00e0 associer aux dimensions d’une affiche traditionnelle, la possibilit\u00e9 d\u2019int\u00e9grer des vid\u00e9os ou des \u00e9l\u00e9ments interactifs gr\u00e2ce \u00e0 la num\u00e9risation.\u200b Il s’agit d’un canal one-to-many qui atteint des taux de p\u00e9n\u00e9tration \u00e9lev\u00e9s et peut \u00eatre g\u00e9r\u00e9 de mani\u00e8re flexible. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb679821″][vc_column width=\u00a0\u00bb1\/1″][rev_slider slidertitle=\u00a0\u00bbClaim DOOH FR (Kreative Leistungen)\u00a0\u00bb alias=\u00a0\u00bbclaim-dooh-fr-kreative-leistungen\u00a0\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ back_color=\u00a0\u00bbcolor-white\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ border_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb152706″ el_class=\u00a0\u00bbinternal-quote-creative-services\u00a0\u00bb back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1696801344508{border-bottom-width: 4px !important;}\u00a0\u00bb border_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb190162″][vc_custom_heading text_color=\u00a0\u00bbcolor-anthrazite\u00a0\u00bb heading_semantic=\u00a0\u00bbh4″ text_weight=\u00a0\u00bb400″ text_height=\u00a0\u00bbfontheight-357766″ uncode_shortcode_id=\u00a0\u00bb155500″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Le DOOH offre une publicit\u00e9 ext\u00e9rieure num\u00e9rique \u00e0 haute visibilit\u00e9 dans des lieux tr\u00e8s fr\u00e9quent\u00e9s, qui peut \u00eatre contr\u00f4l\u00e9e de mani\u00e8re flexible. Le DOOH programmatique est en constante \u00e9volution et permet d\u00e9sormais de cibler tr\u00e8s efficacement le public souhait\u00e9 gr\u00e2ce \u00e0 une diffusion bas\u00e9e sur les donn\u00e9es. [\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-anthrazite\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb842332″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]<\/p>\n

\u2014 Hanna B\u00fcckmann, Programmatic Consultant<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ overlay_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb70″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb row_name=\u00a0\u00bbWelcome\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″][vc_custom_heading text_size=\u00a0\u00bbh3″ text_align=\u00a0\u00bbtext-left\u00a0\u00bb text_uppercase=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb149698″]DOOH : une communication de marque efficace en plein air et en temps r\u00e9el[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb8\/12″ uncode_shortcode_id=\u00a0\u00bb128109″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00a0\u00bb961415″]Le DOOH n\u2019est pas seulement un terme, mais une r\u00e9volution dans le secteur de la publicit\u00e9. Le Digital out of Home est un affichage num\u00e9rique qui, gr\u00e2ce \u00e0 des panneaux d\u2019affichage de grande taille et des contenus impressionnants, conf\u00e8re un certain dynamisme \u00e0 des fa\u00e7ades d\u2019immeubles jusqu\u2019\u00e0 pr\u00e9sent monotones.\u200b Allant des surfaces LED anim\u00e9es aux projections captivantes, le DOOH offre des possibilit\u00e9s infinies pour attirer l\u2019attention des personnes se trouvant \u00e0 proximit\u00e9.\u200b Mais qu\u2019est-ce qui rend le DOOH si efficace ? \u200b La r\u00e9ponse r\u00e9side dans sa polyvalence et sa flexibilit\u00e9. \u200bGr\u00e2ce \u00e0 l\u2019utilisation de vid\u00e9os, d\u2019animations et de textes, la DOOH attire les passants comme un aimant. Mais ce n\u2019est pas tout. Le contenu peut \u00eatre adapt\u00e9 en temps r\u00e9el afin d\u2019\u00eatre parfaitement customis\u00e9 au moment de la journ\u00e9e ou \u00e0 la situation.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00a0\u00bb449814″]Cette flexibilit\u00e9 garantit une efficacit\u00e9 et une pertinence maximales.\u200b Autre raison de son efficacit\u00e9 : en dehors du domicile ou du bureau, la DOOH est visible partout dans la vie quotidienne \u2013 que ce soit chez le m\u00e9decin dans la salle d\u2019attente, sur le chemin du travail, en faisant ses courses au supermarch\u00e9 ou en voyageant dans les gares. La DOOH peut ainsi constituer un nouvel \u00e9l\u00e9ment important dans le parcours du client.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb6″ back_color=\u00a0\u00bbcolor-anthrazite\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb898742″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ 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