{"id":120879,"date":"2023-10-27T20:50:31","date_gmt":"2023-10-27T18:50:31","guid":{"rendered":"https:\/\/mint-square.com\/services-medias\/publicite-en-temps-reel-rta\/publicite-native\/"},"modified":"2025-07-08T09:18:26","modified_gmt":"2025-07-08T07:18:26","slug":"publicite-native","status":"publish","type":"page","link":"https:\/\/mint-square.com\/fr\/gestion-de-campagnes\/publicite-en-temps-reel-rta\/publicite-native\/","title":{"rendered":"Publicit\u00e9 native"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb85″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb7″ back_image=\u00a0\u00bb108617″ parallax=\u00a0\u00bbyes\u00a0\u00bb kburns=\u00a0\u00bbmagnetic\u00a0\u00bb overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb overlay_alpha=\u00a0\u00bb55″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb788276″ overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbh4″ text_weight=\u00a0\u00bb500″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb863269″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Publicit\u00e9 en temps r\u00e9el[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-338686″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb176871″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Publicit\u00e9 native[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb940284″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Utilisation de formats publicitaires classiques & orient\u00e9s vers l’avenir[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ overlay_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb70″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb row_name=\u00a0\u00bbWelcome\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″][vc_custom_heading text_size=\u00a0\u00bbh3″ text_align=\u00a0\u00bbtext-left\u00a0\u00bb text_uppercase=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb139704″]Qu’est-ce que la publicit\u00e9 native et pourquoi l’utiliser?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb8\/12″ uncode_shortcode_id=\u00a0\u00bb128109″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb927962″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]La publicit\u00e9 native est le type de publicit\u00e9 display qui est int\u00e9gr\u00e9 dans le d\u00e9roulement d’une page web. Celle-ci donne l’impression d’avoir \u00e9t\u00e9 cr\u00e9\u00e9e par l’\u00e9diteur. Le format ressemble au style des articles r\u00e9dactionnels et ne ressemble donc pas \u00e0 de la publicit\u00e9 pour l’utilisateur au premier abord. L’acceptation de tels contenus publicitaires est donc nettement plus \u00e9lev\u00e9e et ils ne sont pas per\u00e7us comme d\u00e9rangeants. La performance d’une campagne peut \u00eatre am\u00e9lior\u00e9e par l’utilisation de la publicit\u00e9 native.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb980969″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Si vous d\u00e9cidez de cibler les annonces natives de mani\u00e8re programmatique, vous pouvez profiter de tous les avantages de la publicit\u00e9 programmatique. Ceux-ci r\u00e9sident notamment dans les nombreuses possibilit\u00e9s de ciblage. L’utilisation des bonnes m\u00e9thodes de ciblage permet de diffuser la publicit\u00e9 aupr\u00e8s du groupe cible appropri\u00e9. Ainsi, non seulement vous atteignez le public cible pertinent, ce qui est d\u00e9j\u00e0 la moiti\u00e9 du chemin parcouru. De plus, la publicit\u00e9 per\u00e7ue par le public cible est beaucoup plus susceptible d’\u00eatre accept\u00e9e. Ainsi, la probabilit\u00e9 d’une interaction publicitaire augmente \u00e9galement.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ back_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb391514″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ column_width_pixel=\u00a0\u00bb960″][vc_custom_heading heading_semantic=\u00a0\u00bbh4″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb400″ uncode_shortcode_id=\u00a0\u00bb781894″]Le type de publicit\u00e9 display qui n’est pas per\u00e7u comme une publicit\u00e9[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb141890″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-613363″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb187296″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb110936″]Vos avantages avec la publicit\u00e9 native[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbCompl\u00e9ment optimal\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb922403″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]aux autres canaux pour couvrir l’int\u00e9gralit\u00e9 du parcours client.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbMoyen subtil\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb133319″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]le native advertising n’est pas directement reconnu comme de la publicit\u00e9[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbInteraction accrue\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb406325″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]l’utilisateur \u00e9tant plus enclin \u00e0 s’engager dans le contenu, la probabilit\u00e9 d’interaction est plus \u00e9lev\u00e9e.[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbFlexibilit\u00e9\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb811973″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]dans le ciblage des campagnes gr\u00e2ce aux avantages de la publicit\u00e9 en temps r\u00e9el[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb602512″][vc_column width=\u00a0\u00bb1\/1″][vc_separator sep_color=\u00a0\u00bbcolor-141140″ uncode_shortcode_id=\u00a0\u00bb116668″ sep_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb298887″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-613363″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb187296″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb260305″]Options de ciblage[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-weather-partly-sunny\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbM\u00e9t\u00e9o\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb171979″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Temp\u00e9rature, conditions m\u00e9t\u00e9orologiques, pollen, poussi\u00e8res fines[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-clock2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbJours et heures\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb780287″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Base horaire\/minute ou r\u00e9servation pour certains jours (par exemple, r\u00e9servation uniquement les jours ouvrables)[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-globe2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbG\u00e9o\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb657037″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Ville, emplacement, station \/ centre commercial, \u00e9cran d’information, donn\u00e9es de mouvement[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-transgender-alt\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbD\u00e9mographie\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb197740″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]\u00c2ge, sexe, \u00e9ducation, situation familiale, m\u00e9nage, revenu[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row 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uncode_shortcode_id=\u00a0\u00bb115684″][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ back_color=\u00a0\u00bbcolor-white\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbxs\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb101268″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb192134″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Exemples de cas[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb195804″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Publicit\u00e9 native[\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb182754″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Les annonces natives peuvent se cacher assez facilement dans l’environnement r\u00e9dactionnel ! Pour qu’elles attirent tout de m\u00eame l’attention, il est n\u00e9cessaire d’avoir des images pertinentes. Votre message doit ainsi \u00eatre parfaitement mis en valeur. Informez-vous ici<\/a> sur nos services cr\u00e9atifs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb6″ back_color=\u00a0\u00bbcolor-anthrazite\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb898742″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb191935″][vc_single_image 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uncode_shortcode_id=\u00a0\u00bb195594″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb150598″][vc_single_image media=\u00a0\u00bb145535″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb115409″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb208577″][vc_single_image media=\u00a0\u00bb145539″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb207549″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb585284″][vc_single_image media=\u00a0\u00bb145543″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb108987″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb191935″][vc_single_image media=\u00a0\u00bb145552″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb530316″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb656964″][vc_single_image media=\u00a0\u00bb145547″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb143837″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb185019″][vc_single_image media=\u00a0\u00bb145921″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb154333″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb150598″][vc_single_image media=\u00a0\u00bb145610″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb155278″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb208577″][vc_single_image media=\u00a0\u00bb145614″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb174033″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb585284″][vc_single_image media=\u00a0\u00bb145618″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb402726″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ back_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ top_divider=\u00a0\u00bbstep\u00a0\u00bb content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb110550″ column_width_pixel=\u00a0\u00bb1360″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb80″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb back_color=\u00a0\u00bbaccent\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbstd\u00a0\u00bb shadow=\u00a0\u00bblg\u00a0\u00bb shadow_darker=\u00a0\u00bbyes\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb-5″ shift_y_fixed=\u00a0\u00bbyes\u00a0\u00bb shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb153483″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]\n\t\t\t

<\/p>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Philipp Mey \n\t\t\t\t\t\t\t<\/rs-layer>Eurowings \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square comprend parfaitement comment int\u00e9grer de mani\u00e8re fluide nos donn\u00e9es strat\u00e9giques Eurowings dans des campagnes programmatiques. Cela nous permet de toucher les audiences cibles les plus pertinentes avec une pr\u00e9cision impressionnante. La combinaison d\u2019un ciblage bas\u00e9 sur les donn\u00e9es et de l\u2019expertise d\u2019Adform garantit une efficacit\u00e9 maximale et un succ\u00e8s mesurable pour nos clients. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Philipp Webert \n\t\t\t\t\t\t\t<\/rs-layer>Jack Wolfskin \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square est pour nous un partenaire d\u00e9vou\u00e9 et comp\u00e9tent dans le domaine de la publicit\u00e9 programmatique.\nNous appr\u00e9cions tout particuli\u00e8rement la communication ouverte et la collaboration orient\u00e9e vers les solutions. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Julia Pits \n\t\t\t\t\t\t\t<\/rs-layer>Bionorica \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square nous offre une flexibilit\u00e9 maximale dans l\u2019utilisation de nos DSP, que ce soit pour les campagnes que nous g\u00e9rons en interne ou celles prises en charge par MINT. Ce que nous appr\u00e9cions tout particuli\u00e8rement, c\u2019est l\u2019\u00e9change r\u00e9gulier et collaboratif, qui nous permet de d\u00e9finir ensemble des strat\u00e9gies efficaces et d\u2019optimiser l\u2019ex\u00e9cution de nos campagnes programmatiques. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Kirsten Haase \n\t\t\t\t\t\t\t<\/rs-layer>Peak Value \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square nous accompagne \u00e0 la fois dans le conseil strat\u00e9gique pour la planification de nos campagnes programmatiques et dans leur ex\u00e9cution rapide et fluide sur le plan op\u00e9rationnel. Nous sommes ravis d\u2019avoir mis en place avec succ\u00e8s des campagnes percutantes, tant sur des formats classiques comme la vid\u00e9o et le display, que sur des canaux plus r\u00e9cents tels que le CTV, le DOOH et la TV s\u00e9gment\u00e9e. La r\u00e9alisation d\u2019une campagne DOOH r\u00e9ussie, bas\u00e9e sur une approche technique innovante, a constitu\u00e9 un temps fort de notre collaboration et a abouti \u00e0 une \u00e9tude de cas pr\u00e9cieuse. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"logo \n\t\t\t\t\t\t\t<\/rs-layer>Hasan Cevik \n\t\t\t\t\t\t\t<\/rs-layer>Shimano \n\t\t\t\t\t\t\t<\/rs-layer>Le partenariat avec MINT Square nous a permis d\u2019\u00e9largir efficacement nos leviers programmatiques et d\u2019atteindre notre audience cible \u00e0 travers l\u2019Europe. Leur compr\u00e9hension approfondie de l\u2019univers AdTech ainsi que leur accompagnement constant, tant sur le plan strat\u00e9gique qu\u2019op\u00e9rationnel, repr\u00e9sentent une valeur inestimable pour nous. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Hendrik Herdemerten \n\t\t\t\t\t\t\t<\/rs-layer>Respectad \n\t\t\t\t\t\t\t<\/rs-layer>J\u2019appr\u00e9cie la transparence et la flexibilit\u00e9 du partenariat MINT Square. La possibilit\u00e9 d\u2019externaliser certaines t\u00e2ches op\u00e9rationnelles en toute flexibilit\u00e9, tout en gardant une vue d\u2019ensemble, me permet d\u2019accompagner au mieux mes propres clients. Ce qui compte le plus pour moi, c\u2019est que m\u00eame les demandes de support spontan\u00e9es soient trait\u00e9es rapidement et avec le plus grand soin. Gr\u00e2ce \u00e0 un \u00e9change d\u2019informations constant et un partage de connaissances r\u00e9gulier, MINT Square joue un r\u00f4le essentiel dans mon travail et apporte des insights pr\u00e9cieux pour le d\u00e9veloppement de mes clients. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Picture \n\t\t\t\t\t\t\t<\/rs-layer>Katrin Wolf \n\t\t\t\t\t\t\t<\/rs-layer>Morefire \n\t\t\t\t\t\t\t<\/rs-layer>La collaboration avec MINT Square nous a permis d\u2019exploiter efficacement plusieurs DSP et de g\u00e9rer de mani\u00e8re optimale nos campagnes programmatiques. Nous appr\u00e9cions tout particuli\u00e8rement la r\u00e9activit\u00e9 et le soutien constant que MINT Square nous apporte. La consolidation de diff\u00e9rents leviers via plusieurs DSP, combin\u00e9e \u00e0 un partenaire technologique unique \u00e0 nos c\u00f4t\u00e9s, simplifie grandement notre travail et renforce notre efficacit\u00e9 en marketing digital. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t