{"id":120879,"date":"2023-10-27T20:50:31","date_gmt":"2023-10-27T18:50:31","guid":{"rendered":"https:\/\/mint-square.com\/services-medias\/publicite-en-temps-reel-rta\/publicite-native\/"},"modified":"2025-07-08T09:18:26","modified_gmt":"2025-07-08T07:18:26","slug":"publicite-native","status":"publish","type":"page","link":"https:\/\/mint-square.com\/fr\/gestion-de-campagnes\/publicite-en-temps-reel-rta\/publicite-native\/","title":{"rendered":"Publicit\u00e9 native"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb85″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb7″ back_image=\u00a0\u00bb108617″ parallax=\u00a0\u00bbyes\u00a0\u00bb kburns=\u00a0\u00bbmagnetic\u00a0\u00bb overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb overlay_alpha=\u00a0\u00bb55″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb788276″ overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbh4″ text_weight=\u00a0\u00bb500″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb863269″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Publicit\u00e9 en temps r\u00e9el[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-338686″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb176871″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Publicit\u00e9 native[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb940284″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Utilisation de formats publicitaires classiques & orient\u00e9s vers l’avenir[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ overlay_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb70″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb row_name=\u00a0\u00bbWelcome\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″][vc_custom_heading text_size=\u00a0\u00bbh3″ text_align=\u00a0\u00bbtext-left\u00a0\u00bb text_uppercase=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb139704″]Qu’est-ce que la publicit\u00e9 native et pourquoi l’utiliser?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb8\/12″ uncode_shortcode_id=\u00a0\u00bb128109″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb927962″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]La publicit\u00e9 native est le type de publicit\u00e9 display qui est int\u00e9gr\u00e9 dans le d\u00e9roulement d’une page web. Celle-ci donne l’impression d’avoir \u00e9t\u00e9 cr\u00e9\u00e9e par l’\u00e9diteur. Le format ressemble au style des articles r\u00e9dactionnels et ne ressemble donc pas \u00e0 de la publicit\u00e9 pour l’utilisateur au premier abord. L’acceptation de tels contenus publicitaires est donc nettement plus \u00e9lev\u00e9e et ils ne sont pas per\u00e7us comme d\u00e9rangeants. La performance d’une campagne peut \u00eatre am\u00e9lior\u00e9e par l’utilisation de la publicit\u00e9 native.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb980969″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Si vous d\u00e9cidez de cibler les annonces natives de mani\u00e8re programmatique, vous pouvez profiter de tous les avantages de la publicit\u00e9 programmatique. Ceux-ci r\u00e9sident notamment dans les nombreuses possibilit\u00e9s de ciblage. L’utilisation des bonnes m\u00e9thodes de ciblage permet de diffuser la publicit\u00e9 aupr\u00e8s du groupe cible appropri\u00e9. Ainsi, non seulement vous atteignez le public cible pertinent, ce qui est d\u00e9j\u00e0 la moiti\u00e9 du chemin parcouru. De plus, la publicit\u00e9 per\u00e7ue par le public cible est beaucoup plus susceptible d’\u00eatre accept\u00e9e. Ainsi, la probabilit\u00e9 d’une interaction publicitaire augmente \u00e9galement.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ back_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb391514″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ column_width_pixel=\u00a0\u00bb960″][vc_custom_heading heading_semantic=\u00a0\u00bbh4″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb400″ uncode_shortcode_id=\u00a0\u00bb781894″]Le type de publicit\u00e9 display qui n’est pas per\u00e7u comme une publicit\u00e9[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb141890″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-613363″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb187296″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb110936″]Vos avantages avec la publicit\u00e9 native[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbCompl\u00e9ment optimal\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb922403″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]aux autres canaux pour couvrir l’int\u00e9gralit\u00e9 du parcours client.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbMoyen subtil\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb133319″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]le native advertising n’est pas directement reconnu comme de la publicit\u00e9[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbInteraction accrue\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb406325″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]l’utilisateur \u00e9tant plus enclin \u00e0 s’engager dans le contenu, la probabilit\u00e9 d’interaction est plus \u00e9lev\u00e9e.[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbFlexibilit\u00e9\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb811973″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]dans le ciblage des campagnes gr\u00e2ce aux avantages de la publicit\u00e9 en temps r\u00e9el[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb602512″][vc_column width=\u00a0\u00bb1\/1″][vc_separator sep_color=\u00a0\u00bbcolor-141140″ uncode_shortcode_id=\u00a0\u00bb116668″ sep_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb298887″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-613363″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb187296″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb260305″]Options de ciblage[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-weather-partly-sunny\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbM\u00e9t\u00e9o\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb171979″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Temp\u00e9rature, conditions m\u00e9t\u00e9orologiques, pollen, poussi\u00e8res fines[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-clock2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbJours et heures\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb780287″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Base horaire\/minute ou r\u00e9servation pour certains jours (par exemple, r\u00e9servation uniquement les jours ouvrables)[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-globe2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbG\u00e9o\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb657037″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Ville, emplacement, station \/ centre commercial, \u00e9cran d’information, donn\u00e9es de mouvement[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-transgender-alt\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbD\u00e9mographie\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb197740″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]\u00c2ge, sexe, \u00e9ducation, situation familiale, m\u00e9nage, revenu[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ back_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb553681″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_gallery el_id=\u00a0\u00bbgallery-35715967889″ type=\u00a0\u00bbcarousel\u00a0\u00bb random=\u00a0\u00bbyes\u00a0\u00bb medias=\u00a0\u00bb108131,108135,108139,108143″ explode_albums=\u00a0\u00bbyes\u00a0\u00bb carousel_lg=\u00a0\u00bb1″ carousel_md=\u00a0\u00bb1″ carousel_sm=\u00a0\u00bb1″ thumb_size=\u00a0\u00bbthree-two\u00a0\u00bb gutter_size=\u00a0\u00bb4″ carousel_interval=\u00a0\u00bb5000″ carousel_navspeed=\u00a0\u00bb400″ carousel_loop=\u00a0\u00bbyes\u00a0\u00bb carousel_overflow=\u00a0\u00bbyes\u00a0\u00bb carousel_dots=\u00a0\u00bbyes\u00a0\u00bb carousel_dots_mobile=\u00a0\u00bbyes\u00a0\u00bb stage_padding=\u00a0\u00bb0″ single_overlay_opacity=\u00a0\u00bb50″ single_overlay_anim=\u00a0\u00bbno\u00a0\u00bb single_text_anim=\u00a0\u00bbno\u00a0\u00bb single_image_anim=\u00a0\u00bbno\u00a0\u00bb single_padding=\u00a0\u00bb2″ single_border=\u00a0\u00bbyes\u00a0\u00bb lbox_title=\u00a0\u00bbyes\u00a0\u00bb lbox_caption=\u00a0\u00bbyes\u00a0\u00bb lbox_deep=\u00a0\u00bbyes\u00a0\u00bb lbox_no_arrows=\u00a0\u00bbyes\u00a0\u00bb lbox_no_tmb=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb115684″][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ back_color=\u00a0\u00bbcolor-white\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbxs\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb101268″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb192134″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Exemples de cas[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb195804″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Publicit\u00e9 native[\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb182754″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Les annonces natives peuvent se cacher assez facilement dans l’environnement r\u00e9dactionnel ! Pour qu’elles attirent tout de m\u00eame l’attention, il est n\u00e9cessaire d’avoir des images pertinentes. Votre message doit ainsi \u00eatre parfaitement mis en valeur. Informez-vous ici<\/a> sur nos services cr\u00e9atifs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb6″ back_color=\u00a0\u00bbcolor-anthrazite\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb898742″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb191935″][vc_single_image media=\u00a0\u00bb145523″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb160145″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb656964″][vc_single_image media=\u00a0\u00bb145527″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb154030″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb185019″][vc_single_image media=\u00a0\u00bb145531″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb195594″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb150598″][vc_single_image media=\u00a0\u00bb145535″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb115409″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb208577″][vc_single_image media=\u00a0\u00bb145539″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb207549″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb585284″][vc_single_image media=\u00a0\u00bb145543″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb108987″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb191935″][vc_single_image media=\u00a0\u00bb145552″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb530316″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb656964″][vc_single_image media=\u00a0\u00bb145547″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb143837″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb185019″][vc_single_image media=\u00a0\u00bb145921″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb154333″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb150598″][vc_single_image media=\u00a0\u00bb145610″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb155278″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb208577″][vc_single_image media=\u00a0\u00bb145614″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb174033″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb585284″][vc_single_image media=\u00a0\u00bb145618″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb402726″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ back_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ 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