{"id":120873,"date":"2023-10-27T20:15:15","date_gmt":"2023-10-27T18:15:15","guid":{"rendered":"https:\/\/mint-square.com\/services-medias\/publicite-en-temps-reel-rta\/tv-numerique-ptv-atv-ctv\/"},"modified":"2025-07-08T09:17:55","modified_gmt":"2025-07-08T07:17:55","slug":"tv-numerique-ptv-atv-ctv","status":"publish","type":"page","link":"https:\/\/mint-square.com\/fr\/gestion-de-campagnes\/publicite-en-temps-reel-rta\/tv-numerique-ptv-atv-ctv\/","title":{"rendered":"TV num\u00e9rique (PTV \/ ATV \/ CTV)"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb85″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb7″ back_image=\u00a0\u00bb108625″ parallax=\u00a0\u00bbyes\u00a0\u00bb kburns=\u00a0\u00bbmagnetic\u00a0\u00bb overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb190046″ overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-160000″ text_weight=\u00a0\u00bb500″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb381760″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Publicit\u00e9 en temps r\u00e9el[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-338686″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb122849″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]TV num\u00e9rique[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb499458″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Utilisation de formats publicitaires classiques & orient\u00e9s vers l’avenir[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ top_divider=\u00a0\u00bbgradient\u00a0\u00bb bottom_divider=\u00a0\u00bbgradient\u00a0\u00bb column_width_pixel=\u00a0\u00bb1400″ uncode_shortcode_id=\u00a0\u00bb783669″ el_id=\u00a0\u00bbintro-boxes-digital-tv\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbxl\u00a0\u00bb shadow_darker=\u00a0\u00bbyes\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb-5″ shift_y_fixed=\u00a0\u00bbyes\u00a0\u00bb shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb110072″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb420747″][vc_column_inner column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb back_color=\u00a0\u00bbcolor-gradient-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ border_color=\u00a0\u00bbtransparent\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb144908″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb border_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_icon icon=\u00a0\u00bbfa fa-television\u00a0\u00bb icon_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb size=\u00a0\u00bbfa-3x\u00a0\u00bb text_size=\u00a0\u00bbh2″ text_weight=\u00a0\u00bb600″ text_lead=\u00a0\u00bbsmall\u00a0\u00bb text_reduced=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb172483″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]<\/p>\n

PTV<\/h2>\n

[\/vc_icon][vc_button size=\u00a0\u00bbbtn-lg\u00a0\u00bb hover_fx=\u00a0\u00bboutlined\u00a0\u00bb outline=\u00a0\u00bbyes\u00a0\u00bb text_skin=\u00a0\u00bbyes\u00a0\u00bb border_width=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb903523″ link=\u00a0\u00bburl:%23programmatic-tv|title:Mittelstand\u00a0\u00bb]TV programmatique[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb back_color=\u00a0\u00bbcolor-gradient-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ border_color=\u00a0\u00bbtransparent\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb161541″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb border_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_icon icon=\u00a0\u00bbfa fa-wifi\u00a0\u00bb icon_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb size=\u00a0\u00bbfa-3x\u00a0\u00bb text_size=\u00a0\u00bbh2″ text_weight=\u00a0\u00bb600″ text_lead=\u00a0\u00bbsmall\u00a0\u00bb text_reduced=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb186639″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]<\/p>\n

ATV<\/h2>\n

[\/vc_icon][vc_button button_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb size=\u00a0\u00bbbtn-lg\u00a0\u00bb custom_typo=\u00a0\u00bbyes\u00a0\u00bb font_family=\u00a0\u00bbfont-130291″ font_weight=\u00a0\u00bb400″ border_width=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb160116″ link=\u00a0\u00bburl:%23addressable-tv|title:Addressable%20TV\u00a0\u00bb button_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]TV adressable[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb back_color=\u00a0\u00bbcolor-gradient-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb799698″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_icon icon=\u00a0\u00bbfa fa-gamepad\u00a0\u00bb icon_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb size=\u00a0\u00bbfa-3x\u00a0\u00bb text_size=\u00a0\u00bbh2″ text_weight=\u00a0\u00bb600″ text_lead=\u00a0\u00bbsmall\u00a0\u00bb text_reduced=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb764462″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]<\/p>\n

CTV<\/h2>\n

[\/vc_icon][vc_button button_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb size=\u00a0\u00bbbtn-lg\u00a0\u00bb custom_typo=\u00a0\u00bbyes\u00a0\u00bb font_family=\u00a0\u00bbfont-130291″ font_weight=\u00a0\u00bb400″ border_width=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb814525″ link=\u00a0\u00bburl:%23connected-tv|title:Agenturen\u00a0\u00bb button_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]T\u00e9l\u00e9vision connect\u00e9e[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-white\u00a0\u00bb overlay_alpha=\u00a0\u00bb40″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb975887″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb row_name=\u00a0\u00bbprogrammatic-tv\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ column_width_pixel=\u00a0\u00bb960″][vc_custom_heading text_color=\u00a0\u00bbcolor-anthrazite\u00a0\u00bb heading_semantic=\u00a0\u00bbh4″ text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb103512″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]TV programmatique[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb40″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb row_name=\u00a0\u00bbWelcome\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb443963″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″][vc_custom_heading text_size=\u00a0\u00bbh3″ text_align=\u00a0\u00bbtext-left\u00a0\u00bb text_uppercase=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb790119″]Qu’est-ce que la TV programmatique et pourquoi l’utiliser ?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb8\/12″ uncode_shortcode_id=\u00a0\u00bb128109″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb25″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb244554″][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb234440″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]La t\u00e9l\u00e9vision programmatique combine la r\u00e9servation et la diffusion num\u00e9riques en temps r\u00e9el de la publicit\u00e9 avec la port\u00e9e lin\u00e9aire de la t\u00e9l\u00e9vision, assurant ainsi aux campagnes une qualit\u00e9 maximale. Il devient ainsi possible de r\u00e9server des spots publicitaires dans le programme t\u00e9l\u00e9vis\u00e9 en cours de mani\u00e8re programmatique.<\/span><\/p>\n

Avec la TV adressable, on n’atteint que les smart TVs connect\u00e9es \u00e0 internet. Les supports publicitaires se superposent ici au signal TV lin\u00e9aire.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb111259″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Les campagnes de TV programmatique sont r\u00e9serv\u00e9es par les clients via une DSP (plateforme de r\u00e9servation num\u00e9rique). En combinaison avec l’ad server TV<\/span>,<\/span> la projection bas\u00e9e sur les donn\u00e9es de l’audience actuelle garantit que le bon spot TV est diffus\u00e9 en temps r\u00e9el dans le bloc publicitaire lin\u00e9aire. Les mesures en temps r\u00e9el des appareils HbbTV allum\u00e9s (compatibles avec internet) servent \u00e9galement de base de donn\u00e9es pour la TV programmatique, en plus des donn\u00e9es TV historiques.<\/span><\/p>\n

Si vous r\u00e9servez d\u00e9j\u00e0 vos campagnes en programmatique, vous pouvez facilement ajouter la t\u00e9l\u00e9vision lin\u00e9aire \u00e0 vos canaux de publicit\u00e9 vid\u00e9o.<\/span><\/span> [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb177628″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-613363″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb187296″][vc_separator sep_color=\u00a0\u00bbcolor-141140″ uncode_shortcode_id=\u00a0\u00bb116668″ sep_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb6″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb192770″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb309249″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb129856″]Options de ciblage[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-user3″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbGroupes cibles\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb184950″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Ciblage de tous les t\u00e9l\u00e9spectateurs de la cha\u00eene. Les donn\u00e9es se composent de donn\u00e9es AGF historiques et de mesures en temps r\u00e9el (HbbTv).[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-clock2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbP\u00e9riodes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb171557″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Prime-time, heures de la journ\u00e9e, jours de la semaine[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-power-off\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbEnvironnement\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb211315″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Cha\u00eene de t\u00e9l\u00e9vision[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbright\u00a0\u00bb gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb176413″ el_class=\u00a0\u00bblist-vorteile\u00a0\u00bb][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb137590″]Vos avantages avec la TV programmatique[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb212337″][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbright\u00a0\u00bb gutter_size=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb142774″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_lead=\u00a0\u00bbyes\u00a0\u00bb add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb102046″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb title=\u00a0\u00bbCiblage dans la t\u00e9l\u00e9vision lin\u00e9aire\u00a0\u00bb][\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbUne port\u00e9e t\u00e9l\u00e9visuelle efficace\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb946199″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb][\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbTransparence num\u00e9rique\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb196455″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb][\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbAccessibilit\u00e9 pour tous\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb213044″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb][\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb3″ back_color=\u00a0\u00bbaccent\u00a0\u00bb overlay_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb134959″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb row_name=\u00a0\u00bbaddressable-tv\u00a0\u00bb overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ column_width_pixel=\u00a0\u00bb960″][vc_custom_heading heading_semantic=\u00a0\u00bbh4″ text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb182939″]TV adressable (ATV)[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb70″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb row_name=\u00a0\u00bbWelcome\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb244117″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″][vc_custom_heading text_size=\u00a0\u00bbh3″ text_align=\u00a0\u00bbtext-left\u00a0\u00bb text_uppercase=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb652383″]Qu’est-ce que la TV adressable et pourquoi l’utiliser ?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb8\/12″ uncode_shortcode_id=\u00a0\u00bb128109″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb160254″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb732261″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Il existe d\u00e9sormais de nombreux appareils connect\u00e9s \u00e0 internet qui permettent de regarder la t\u00e9l\u00e9vision, comme les Smart TVs, les Fire TVs Sticks et les consoles de jeux. Cela permet de combiner la t\u00e9l\u00e9vision, le m\u00e9dia qui a la plus grande port\u00e9e, avec le ciblage pr\u00e9cis du monde num\u00e9rique.<\/p>\n

La publicit\u00e9 via la TV adressable (ATV) consiste \u00e0 ins\u00e9rer des banni\u00e8res publicitaires par-dessus l’image t\u00e9l\u00e9visuelle de la t\u00e9l\u00e9vision lin\u00e9aire. La TV adressable met en \u0153uvre de nouvelles possibilit\u00e9s de ciblage gr\u00e2ce au placement dans les programmes TV lin\u00e9aires. La brand safety est assur\u00e9e en permanence gr\u00e2ce \u00e0 l’utilisation de cha\u00eenes de haute qualit\u00e9.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb216468″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]La publicit\u00e9 via la TV adressable (ATV) consiste \u00e0 ins\u00e9rer des banni\u00e8res publicitaires par-dessus l’image t\u00e9l\u00e9visuelle de la t\u00e9l\u00e9vision lin\u00e9aire. La TV adressable met en \u0153uvre de nouvelles possibilit\u00e9s de ciblage gr\u00e2ce au placement dans les programmes TV lin\u00e9aires. La brand safety est assur\u00e9e en permanence gr\u00e2ce \u00e0 l’utilisation de cha\u00eenes de haute qualit\u00e9.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb177628″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-613363″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb187296″][vc_separator sep_color=\u00a0\u00bbcolor-141140″ uncode_shortcode_id=\u00a0\u00bb116668″ sep_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb147096″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb211731″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb129856″]Options de ciblage[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb160865″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-user3″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbGroupes cibles\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb494388″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Ciblage par l’utilisation des donn\u00e9es existantes du groupe cible (donn\u00e9es d\u00e9mographiques, donn\u00e9es d’int\u00e9r\u00eat)[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-clock2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbP\u00e9riodes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb171557″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Prime-time, heures de la journ\u00e9e, jours de la semaine[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-globe2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbG\u00e9o\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb211079″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]\u00c9tat, ville, code postal[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-power-off\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbEnvironnement\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb113806″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Cha\u00eene de t\u00e9l\u00e9vision[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbright\u00a0\u00bb gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb214377″ el_class=\u00a0\u00bblist-vorteile\u00a0\u00bb][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb209227″]Vos avantages avec la TV adressable[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb212337″][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbright\u00a0\u00bb gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb200709″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbCompl\u00e9ment optimal\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb922403″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]aux autres canaux pour couvrir l’int\u00e9gralit\u00e9 du parcours client[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbUn discours \u00e9motionnel\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb868830″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]gr\u00e2ce \u00e0 l’utilisation de vid\u00e9os adapt\u00e9es ou de grands formats de banni\u00e8res expressives[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbAtteindre le groupe cible\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb158762″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]dans des situations attirant l’attention, par exemple en regardant sa s\u00e9rie pr\u00e9f\u00e9r\u00e9e[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbFlexibilit\u00e9\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb214292″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]dans le ciblage des campagnes gr\u00e2ce aux avantages de la publicit\u00e9 en temps r\u00e9el[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ back_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb174016″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_gallery el_id=\u00a0\u00bbgallery-35715967889″ type=\u00a0\u00bbcarousel\u00a0\u00bb random=\u00a0\u00bbyes\u00a0\u00bb medias=\u00a0\u00bb105345,105344″ explode_albums=\u00a0\u00bbyes\u00a0\u00bb carousel_lg=\u00a0\u00bb1″ carousel_md=\u00a0\u00bb1″ carousel_sm=\u00a0\u00bb1″ thumb_size=\u00a0\u00bbthree-two\u00a0\u00bb gutter_size=\u00a0\u00bb4″ carousel_interval=\u00a0\u00bb5000″ carousel_navspeed=\u00a0\u00bb400″ carousel_loop=\u00a0\u00bbyes\u00a0\u00bb carousel_overflow=\u00a0\u00bbyes\u00a0\u00bb carousel_dots=\u00a0\u00bbyes\u00a0\u00bb carousel_dots_mobile=\u00a0\u00bbyes\u00a0\u00bb stage_padding=\u00a0\u00bb0″ single_overlay_opacity=\u00a0\u00bb50″ single_overlay_anim=\u00a0\u00bbno\u00a0\u00bb single_text_anim=\u00a0\u00bbno\u00a0\u00bb single_image_anim=\u00a0\u00bbno\u00a0\u00bb single_padding=\u00a0\u00bb2″ single_border=\u00a0\u00bbyes\u00a0\u00bb lbox_title=\u00a0\u00bbyes\u00a0\u00bb lbox_caption=\u00a0\u00bbyes\u00a0\u00bb lbox_social=\u00a0\u00bbyes\u00a0\u00bb lbox_deep=\u00a0\u00bbyes\u00a0\u00bb lbox_no_arrows=\u00a0\u00bbyes\u00a0\u00bb lbox_no_tmb=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb139262″][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ back_color=\u00a0\u00bbcolor-white\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbxs\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb101268″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb152705″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Exemple de cas[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb173110″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]TV adressable[\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb834779″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Qu’il s’agisse de banni\u00e8res grand format ou de vid\u00e9os, des formats publicitaires passionnants sont possibles dans l’environnement TV adressable \/ TV connect\u00e9e. Comme nous \u00e9voluons dans un environnement t\u00e9l\u00e9visuel, les banni\u00e8res ne s’adressent plus seulement \u00e0 une personne, mais souvent \u00e0 l’ensemble du foyer. Mais m\u00eame dans cet environnement, des possibilit\u00e9s de mise en \u0153uvre passionnantes sont possibles, comme par exemple des mesures DCO. Informez-vous ici<\/a> sur nos services cr\u00e9atifs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb3″ back_color=\u00a0\u00bbaccent\u00a0\u00bb overlay_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb437581″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb row_name=\u00a0\u00bbconnected-tv\u00a0\u00bb overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1682694876650{margin-top: 4em !important;}\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ column_width_pixel=\u00a0\u00bb960″][vc_custom_heading heading_semantic=\u00a0\u00bbh4″ text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb137222″]T\u00e9l\u00e9vision connect\u00e9e (CTV)[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb70″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb row_name=\u00a0\u00bbWelcome\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb199957″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″][vc_custom_heading text_size=\u00a0\u00bbh3″ text_align=\u00a0\u00bbtext-left\u00a0\u00bb text_uppercase=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb178998″]Qu’est-ce que la TV connect\u00e9e et pourquoi l’utiliser ?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb8\/12″ uncode_shortcode_id=\u00a0\u00bb128109″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00a0\u00bb150387″]La t\u00e9l\u00e9vision connect\u00e9e (CTV) permet un acc\u00e8s publicitaire aux t\u00e9l\u00e9spectateurs qui ne consomment pas ou peu de t\u00e9l\u00e9vision lin\u00e9aire. Alors que la TV adressable se concentre encore sur la diffusion de banni\u00e8res, la TV connect\u00e9e se concentre sur les moyens publicitaires vid\u00e9o, diffus\u00e9s en pre- ou mid-roll. La TV adressable et la TV connect\u00e9e sont de bonnes options si l’on souhaite atteindre une grande port\u00e9e.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00a0\u00bb661280″]La port\u00e9e \u00e9lev\u00e9e qui doit \u00eatre atteinte ne signifie pas pour autant qu’il faille renoncer aux avantages du Real-Time-Bidding. En fait, c’est exactement le contraire. Vous pouvez \u00e9galement cibler votre groupe cible dans l’environnement t\u00e9l\u00e9visuel gr\u00e2ce \u00e0 la diffusion programmatique.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb177628″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-613363″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb187296″][vc_separator sep_color=\u00a0\u00bbcolor-141140″ uncode_shortcode_id=\u00a0\u00bb116668″ sep_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb6″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb192770″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb505203″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb129856″]Options de ciblage[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb160192″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-user3″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbGroupes cibles\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb121732″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Ciblage par l’utilisation des donn\u00e9es existantes du groupe cible (donn\u00e9es d\u00e9mographiques, donn\u00e9es d’int\u00e9r\u00eat).[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-clock2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbP\u00e9riodes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb171557″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Prime-time, heures de la journ\u00e9e, jours de la semaine[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-globe2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbG\u00e9o\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb211079″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]\u00c9tat, ville, code postal[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-power-off\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbEnvironnement\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb372736″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]M\u00e9diath\u00e8ques[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbright\u00a0\u00bb gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb208428″ el_class=\u00a0\u00bblist-vorteile\u00a0\u00bb][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb116289″]Vos avantages avec la TV connect\u00e9e[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb212337″][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbright\u00a0\u00bb gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb452506″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbCompl\u00e9ment optimal\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb922403″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]aux autres canaux pour couvrir l’int\u00e9gralit\u00e9 du parcours client[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbUn discours \u00e9motionnel\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb204430″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]par l’utilisation de vid\u00e9os adapt\u00e9es[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbGroupe cible\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb775706″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Vous atteignez avant tout les personnes qui regardent moins ou plus du tout la t\u00e9l\u00e9vision.[\/vc_icon][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbFlexibilit\u00e9\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb214292″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]dans le ciblage des campagnes gr\u00e2ce aux avantages de la publicit\u00e9 en temps r\u00e9el[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ back_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb162188″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_gallery el_id=\u00a0\u00bbgallery-134509″ type=\u00a0\u00bbcarousel\u00a0\u00bb medias=\u00a0\u00bb109081,109077,109073″ 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z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb111302″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb152705″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Exemple de cas[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb142635″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]TV connect\u00e9e[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb6″ 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<\/p>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Philipp Mey \n\t\t\t\t\t\t\t<\/rs-layer>Eurowings \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square comprend parfaitement comment int\u00e9grer de mani\u00e8re fluide nos donn\u00e9es strat\u00e9giques Eurowings dans des campagnes programmatiques. Cela nous permet de toucher les audiences cibles les plus pertinentes avec une pr\u00e9cision impressionnante. La combinaison d\u2019un ciblage bas\u00e9 sur les donn\u00e9es et de l\u2019expertise d\u2019Adform garantit une efficacit\u00e9 maximale et un succ\u00e8s mesurable pour nos clients. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Philipp Webert \n\t\t\t\t\t\t\t<\/rs-layer>Jack Wolfskin \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square est pour nous un partenaire d\u00e9vou\u00e9 et comp\u00e9tent dans le domaine de la publicit\u00e9 programmatique.\nNous appr\u00e9cions tout particuli\u00e8rement la communication ouverte et la collaboration orient\u00e9e vers les solutions. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Julia Pits \n\t\t\t\t\t\t\t<\/rs-layer>Bionorica \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square nous offre une flexibilit\u00e9 maximale dans l\u2019utilisation de nos DSP, que ce soit pour les campagnes que nous g\u00e9rons en interne ou celles prises en charge par MINT. Ce que nous appr\u00e9cions tout particuli\u00e8rement, c\u2019est l\u2019\u00e9change r\u00e9gulier et collaboratif, qui nous permet de d\u00e9finir ensemble des strat\u00e9gies efficaces et d\u2019optimiser l\u2019ex\u00e9cution de nos campagnes programmatiques. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Kirsten Haase \n\t\t\t\t\t\t\t<\/rs-layer>Peak Value \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square nous accompagne \u00e0 la fois dans le conseil strat\u00e9gique pour la planification de nos campagnes programmatiques et dans leur ex\u00e9cution rapide et fluide sur le plan op\u00e9rationnel. Nous sommes ravis d\u2019avoir mis en place avec succ\u00e8s des campagnes percutantes, tant sur des formats classiques comme la vid\u00e9o et le display, que sur des canaux plus r\u00e9cents tels que le CTV, le DOOH et la TV s\u00e9gment\u00e9e. La r\u00e9alisation d\u2019une campagne DOOH r\u00e9ussie, bas\u00e9e sur une approche technique innovante, a constitu\u00e9 un temps fort de notre collaboration et a abouti \u00e0 une \u00e9tude de cas pr\u00e9cieuse. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"logo \n\t\t\t\t\t\t\t<\/rs-layer>Hasan Cevik \n\t\t\t\t\t\t\t<\/rs-layer>Shimano \n\t\t\t\t\t\t\t<\/rs-layer>Le partenariat avec MINT Square nous a permis d\u2019\u00e9largir efficacement nos leviers programmatiques et d\u2019atteindre notre audience cible \u00e0 travers l\u2019Europe. Leur compr\u00e9hension approfondie de l\u2019univers AdTech ainsi que leur accompagnement constant, tant sur le plan strat\u00e9gique qu\u2019op\u00e9rationnel, repr\u00e9sentent une valeur inestimable pour nous. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Hendrik Herdemerten \n\t\t\t\t\t\t\t<\/rs-layer>Respectad \n\t\t\t\t\t\t\t<\/rs-layer>J\u2019appr\u00e9cie la transparence et la flexibilit\u00e9 du partenariat MINT Square. La possibilit\u00e9 d\u2019externaliser certaines t\u00e2ches op\u00e9rationnelles en toute flexibilit\u00e9, tout en gardant une vue d\u2019ensemble, me permet d\u2019accompagner au mieux mes propres clients. Ce qui compte le plus pour moi, c\u2019est que m\u00eame les demandes de support spontan\u00e9es soient trait\u00e9es rapidement et avec le plus grand soin. Gr\u00e2ce \u00e0 un \u00e9change d\u2019informations constant et un partage de connaissances r\u00e9gulier, MINT Square joue un r\u00f4le essentiel dans mon travail et apporte des insights pr\u00e9cieux pour le d\u00e9veloppement de mes clients. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Picture \n\t\t\t\t\t\t\t<\/rs-layer>Katrin Wolf \n\t\t\t\t\t\t\t<\/rs-layer>Morefire \n\t\t\t\t\t\t\t<\/rs-layer>La collaboration avec MINT Square nous a permis d\u2019exploiter efficacement plusieurs DSP et de g\u00e9rer de mani\u00e8re optimale nos campagnes programmatiques. Nous appr\u00e9cions tout particuli\u00e8rement la r\u00e9activit\u00e9 et le soutien constant que MINT Square nous apporte. La consolidation de diff\u00e9rents leviers via plusieurs DSP, combin\u00e9e \u00e0 un partenaire technologique unique \u00e0 nos c\u00f4t\u00e9s, simplifie grandement notre travail et renforce notre efficacit\u00e9 en marketing digital. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t