{"id":120870,"date":"2023-10-27T19:21:47","date_gmt":"2023-10-27T17:21:47","guid":{"rendered":"https:\/\/mint-square.com\/services-medias\/publicite-en-temps-reel-rta\/digital-out-of-home-dooh\/"},"modified":"2025-07-08T09:17:44","modified_gmt":"2025-07-08T07:17:44","slug":"digital-out-of-home-dooh","status":"publish","type":"page","link":"https:\/\/mint-square.com\/fr\/gestion-de-campagnes\/publicite-en-temps-reel-rta\/digital-out-of-home-dooh\/","title":{"rendered":"Digital Out Of Home (DOOH)"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb85″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb7″ back_image=\u00a0\u00bb108608″ parallax=\u00a0\u00bbyes\u00a0\u00bb kburns=\u00a0\u00bbmagnetic\u00a0\u00bb overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb overlay_alpha=\u00a0\u00bb60″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb204994″ overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-160000″ text_weight=\u00a0\u00bb500″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb118530″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Publicit\u00e9 en temps r\u00e9el[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-338686″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb115924″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Digital Out Of Home (DOOH)[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb136793″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Utilisation de formats publicitaires classiques & orient\u00e9s vers l’avenir[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ overlay_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb70″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb row_name=\u00a0\u00bbWelcome\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″][vc_custom_heading text_size=\u00a0\u00bbh3″ text_align=\u00a0\u00bbtext-left\u00a0\u00bb text_uppercase=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb179615″]Qu’est-ce que le DOOH et pourquoi l’utiliser ?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb8\/12″ uncode_shortcode_id=\u00a0\u00bb128109″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb184830″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Lorsque vous \u00eates en d\u00e9placement, vous ne pouvez pas \u00e9viter la publicit\u00e9 ext\u00e9rieure. Que ce soit \u00e0 la station de m\u00e9tro, dans la rue commer\u00e7ante, \u00e0 l’a\u00e9roport ou dans les salles de sport. Dans de tels endroits, il y a toujours des espaces publicitaires num\u00e9riques. Quel est le rapport avec la publicit\u00e9 programmatique ? En fait, un tr\u00e8s grand nombre de ces \u00e9crans sont \u00e9galement programmables. Le Digital out of Home (DOOH) est un secteur qui se d\u00e9veloppe rapidement dans le domaine du programmatique.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb838403″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Atteignez maintenant votre groupe cible gr\u00e2ce \u00e0 la publicit\u00e9 ext\u00e9rieure programmatique num\u00e9rique. Celle-ci pr\u00e9sente par exemple par exemple des caract\u00e9ristiques sp\u00e9cifiques li\u00e9es \u00e0 l’\u00e2ge ou aux int\u00e9r\u00eats. Les donn\u00e9es correspondantes peuvent \u00e0 leur tour \u00eatre reli\u00e9es aux donn\u00e9es de localisation. Voici ce que cela garantit : la publicit\u00e9 n’est diffus\u00e9e sur les surfaces publicitaires DOOH qu’\u00e0 l’endroit et au moment o\u00f9 votre groupe cible se trouve de mani\u00e8re disproportionn\u00e9e. Votre message peut ainsi se r\u00e9pandre en un clin d’\u0153il sur les espaces publicitaires num\u00e9riques ext\u00e9rieurs appropri\u00e9s.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ back_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb210385″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ column_width_pixel=\u00a0\u00bb960″][vc_custom_heading heading_semantic=\u00a0\u00bbh4″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb400″ uncode_shortcode_id=\u00a0\u00bb121564″]Ciblage pr\u00e9cis de votre public malgr\u00e9 l’utilisation d’un m\u00e9dia de masse gr\u00e2ce \u00e0 la programmation![\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb141890″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-613363″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb187296″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb683875″]Vos avantages avec le DOOH[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbCompl\u00e9ment optimal\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb922403″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]aux autres canaux pour couvrir l’int\u00e9gralit\u00e9 du parcours client.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbMesures drive-to-store\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb115905″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]pour s’adresser directement et pr\u00e9cis\u00e9ment \u00e0 votre groupe cible[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbAtteindre le groupe cible\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb442037″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]dans les situations d’attente, par exemple dans les stations de m\u00e9tro[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbUn choix de localisation flexible\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb177130″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]permet de diffuser votre message de mani\u00e8re dynamique sur des \u00e9crans appropri\u00e9s[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb602512″][vc_column width=\u00a0\u00bb1\/1″][vc_separator sep_color=\u00a0\u00bbcolor-141140″ uncode_shortcode_id=\u00a0\u00bb116668″ sep_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb298887″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-613363″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb187296″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb260305″]Options de ciblage[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-weather-partly-sunny\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbM\u00e9t\u00e9o\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb171979″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Temp\u00e9rature, conditions m\u00e9t\u00e9orologiques, pollen, poussi\u00e8res fines[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-clock2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbJours et heures\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb780287″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Base horaire\/minute ou r\u00e9servation pour certains jours (par exemple, r\u00e9servation uniquement les jours ouvrables)[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-globe2″ icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbG\u00e9o\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb657037″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Ville, emplacement, station \/ centre commercial, \u00e9cran d’information, donn\u00e9es de mouvement[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-transgender-alt\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ text_space=\u00a0\u00bbfontspace-781688″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbD\u00e9mographie\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb197740″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]\u00c2ge, sexe, \u00e9ducation, situation familiale, m\u00e9nage, revenu[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ back_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb688793″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_gallery el_id=\u00a0\u00bbgallery-35715967889″ type=\u00a0\u00bbcarousel\u00a0\u00bb random=\u00a0\u00bbyes\u00a0\u00bb medias=\u00a0\u00bb105318,105317,105316,105315″ explode_albums=\u00a0\u00bbyes\u00a0\u00bb carousel_lg=\u00a0\u00bb1″ carousel_md=\u00a0\u00bb1″ carousel_sm=\u00a0\u00bb1″ thumb_size=\u00a0\u00bbthree-two\u00a0\u00bb gutter_size=\u00a0\u00bb4″ carousel_interval=\u00a0\u00bb5000″ carousel_navspeed=\u00a0\u00bb400″ carousel_loop=\u00a0\u00bbyes\u00a0\u00bb carousel_overflow=\u00a0\u00bbyes\u00a0\u00bb carousel_dots=\u00a0\u00bbyes\u00a0\u00bb carousel_dots_mobile=\u00a0\u00bbyes\u00a0\u00bb stage_padding=\u00a0\u00bb0″ single_overlay_opacity=\u00a0\u00bb50″ single_overlay_anim=\u00a0\u00bbno\u00a0\u00bb single_text_anim=\u00a0\u00bbno\u00a0\u00bb single_image_anim=\u00a0\u00bbno\u00a0\u00bb single_padding=\u00a0\u00bb2″ single_border=\u00a0\u00bbyes\u00a0\u00bb lbox_title=\u00a0\u00bbyes\u00a0\u00bb lbox_caption=\u00a0\u00bbyes\u00a0\u00bb lbox_social=\u00a0\u00bbyes\u00a0\u00bb lbox_deep=\u00a0\u00bbyes\u00a0\u00bb lbox_no_arrows=\u00a0\u00bbyes\u00a0\u00bb lbox_no_tmb=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb446144″][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ back_color=\u00a0\u00bbcolor-white\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbxs\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb101268″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb781151″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Exemple de cas[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb144656″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]DOOH & DCO[\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb313415″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Gr\u00e2ce \u00e0 la Dynamic Creative Optimization (DCO), les diff\u00e9rents \u00e9l\u00e9ments du support publicitaire peuvent \u00eatre remplac\u00e9s de mani\u00e8re dynamique et automatis\u00e9e. Cela permet de varier le ciblage en fonction de param\u00e8tres tels que la m\u00e9t\u00e9o, l’heure de la journ\u00e9e ou la ville. Les exemples montrent une campagne DOOH mise en \u0153uvre par MINT Square pour Advantage Austria. Dans le cadre de ce project, les banni\u00e8res ont \u00e9t\u00e9 adapt\u00e9es de mani\u00e8re dynamique aux villes concern\u00e9es. Les passants regardent beaucoup plus facilement une publicit\u00e9 s’ils peuvent \u00e9tablir un lien avec elle. Lire le nom de sa propre ville ou recevoir un message de bienvenue sp\u00e9cifique \u00e0 l’heure de la journ\u00e9e peut avoir un impact significatif. Profitez vous aussi de l’opportunit\u00e9 d’un ciblage flexible dans les lieux publics. Informez-vous ici<\/a> sur nos services cr\u00e9atifs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb6″ back_color=\u00a0\u00bbcolor-anthrazite\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb898742″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb191935″][vc_single_image 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uncode_shortcode_id=\u00a0\u00bb207549″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb585284″][vc_single_image media=\u00a0\u00bb145543″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb108987″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb191935″][vc_single_image media=\u00a0\u00bb145552″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb530316″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb656964″][vc_single_image media=\u00a0\u00bb145547″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb143837″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb185019″][vc_single_image media=\u00a0\u00bb145921″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb154333″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb150598″][vc_single_image media=\u00a0\u00bb145610″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb155278″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ uncode_shortcode_id=\u00a0\u00bb208577″][vc_single_image media=\u00a0\u00bb145614″ media_width_percent=\u00a0\u00bb100″ 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