{"id":120867,"date":"2023-10-27T18:38:14","date_gmt":"2023-10-27T16:38:14","guid":{"rendered":"https:\/\/mint-square.com\/services-medias\/publicite-en-temps-reel-rta\/"},"modified":"2025-07-08T09:16:35","modified_gmt":"2025-07-08T07:16:35","slug":"publicite-en-temps-reel-rta","status":"publish","type":"page","link":"https:\/\/mint-square.com\/fr\/gestion-de-campagnes\/publicite-en-temps-reel-rta\/","title":{"rendered":"Publicit\u00e9 en temps r\u00e9el (RTA)"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb85″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb7″ back_image=\u00a0\u00bb105066″ parallax=\u00a0\u00bbyes\u00a0\u00bb kburns=\u00a0\u00bbmagnetic\u00a0\u00bb overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb overlay_alpha=\u00a0\u00bb70″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb519919″ overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-160000″ text_weight=\u00a0\u00bb500″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb187035″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]MINT Square[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-338686″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb107987″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]RTA[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb205542″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Publicit\u00e9 en temps r\u00e9el[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ inverted_device_order=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb949828″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_horizontal=\u00a0\u00bbright\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ column_width_pixel=\u00a0\u00bb452″][vc_custom_heading heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb203884″]Discipline[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb877610″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Display & vid\u00e9o<\/a>[\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb106945″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]La publicit\u00e9 display d\u00e9signe tous les types de mesures publicitaires dans le domaine en ligne, dans lesquelles des contenus graphiques sont diffus\u00e9s. La forme la plus r\u00e9pandue de publicit\u00e9 display est la banni\u00e8re publicitaire.<\/p>\n

Un contenu vid\u00e9o \u00e9motionnel aide notamment \u00e0 construire une marque. Avec des vid\u00e9os qui attirent l’attention, le groupe cible peut \u00eatre atteint partout : en d\u00e9placement, sur le t\u00e9l\u00e9phone portable, sur l’ordinateur de travail ou \u00e0 la maison sur le t\u00e9l\u00e9viseur.[\/vc_column_text][vc_empty_space][vc_button button_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb radius=\u00a0\u00bbbtn-square\u00a0\u00bb text_skin=\u00a0\u00bbyes\u00a0\u00bb border_width=\u00a0\u00bb0″ link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Fdisplay-video%2F|title:Display%20%26%20Video\u00a0\u00bb button_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb137115″]En savoir plus[\/vc_button][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb108595″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbthree-two\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb advanced=\u00a0\u00bbyes\u00a0\u00bb media_overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb media_overlay_opacity=\u00a0\u00bb40″ media_overlay_visible=\u00a0\u00bbyes\u00a0\u00bb media_padding=\u00a0\u00bb2″ uncode_shortcode_id=\u00a0\u00bb538620″ media_link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Fdisplay-video%2F|title:Display%20%26%20Video\u00a0\u00bb el_class=\u00a0\u00bbdarken-content-image\u00a0\u00bb media_overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb426797″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb108608″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbthree-two\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb advanced=\u00a0\u00bbyes\u00a0\u00bb media_overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb media_overlay_opacity=\u00a0\u00bb40″ media_overlay_visible=\u00a0\u00bbyes\u00a0\u00bb media_padding=\u00a0\u00bb2″ uncode_shortcode_id=\u00a0\u00bb214354″ media_link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Fdigital-out-of-home-dooh%2F|title:Digital%20Out%20Of%20Home%20(DOOH)\u00a0\u00bb el_class=\u00a0\u00bbdarken-content-image\u00a0\u00bb media_overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ column_width_pixel=\u00a0\u00bb452″ uncode_shortcode_id=\u00a0\u00bb875145″][vc_custom_heading heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb302296″]Discipline[\/vc_custom_heading][vc_custom_heading text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb617452″]Digital Out of Home (DOOH)<\/a>[\/vc_custom_heading][vc_column_text text_lead=\u00a0\u00bbsmall\u00a0\u00bb text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb242729″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Le Digital out of Home (DOOH) est un secteur qui se d\u00e9veloppe rapidement dans le domaine du programmatique. Atteignez maintenant votre groupe cible gr\u00e2ce \u00e0 la publicit\u00e9 ext\u00e9rieure programmatique num\u00e9rique. Vous pouvez ainsi combiner un m\u00e9dia one-to-many \u00e0 forte port\u00e9e avec les avantages de la publicit\u00e9 programmatique.[\/vc_column_text][vc_empty_space][vc_button button_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb radius=\u00a0\u00bbbtn-square\u00a0\u00bb text_skin=\u00a0\u00bbyes\u00a0\u00bb border_width=\u00a0\u00bb0″ link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Fdigital-out-of-home-dooh%2F|title:Digital%20Out%20of%20Home%20(DOOH)\u00a0\u00bb button_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb652858″]En savoir plus[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb426797″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_horizontal=\u00a0\u00bbright\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ column_width_pixel=\u00a0\u00bb452″ uncode_shortcode_id=\u00a0\u00bb494356″][vc_custom_heading heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb302296″]Discipline[\/vc_custom_heading][vc_custom_heading text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb904801″]TV num\u00e9rique<\/a>[\/vc_custom_heading][vc_column_text text_lead=\u00a0\u00bbsmall\u00a0\u00bb text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb185054″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]La t\u00e9l\u00e9vision programmatique combine la r\u00e9servation et la diffusion num\u00e9riques en temps r\u00e9el de la publicit\u00e9 avec la port\u00e9e lin\u00e9aire de la t\u00e9l\u00e9vision, assurant ainsi aux campagnes une qualit\u00e9 maximale. Il devient ainsi possible de r\u00e9server des spots publicitaires dans le programme t\u00e9l\u00e9vis\u00e9 en cours de mani\u00e8re programmatique. <\/span>Avec la TV adressable, on n’atteint que les smart TVs connect\u00e9es \u00e0 internet. Les supports publicitaires se superposent ici au signal TV lin\u00e9aire.<\/span>[\/vc_column_text][vc_empty_space][vc_button button_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb radius=\u00a0\u00bbbtn-square\u00a0\u00bb text_skin=\u00a0\u00bbyes\u00a0\u00bb border_width=\u00a0\u00bb0″ link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Ftv-numerique-ptv-atv-ctv%2F|title:Digital%20TV\u00a0\u00bb button_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb942191″]En savoir plus[\/vc_button][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb108625″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbthree-two\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb advanced=\u00a0\u00bbyes\u00a0\u00bb media_overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb media_overlay_opacity=\u00a0\u00bb40″ media_overlay_visible=\u00a0\u00bbyes\u00a0\u00bb media_padding=\u00a0\u00bb2″ uncode_shortcode_id=\u00a0\u00bb102230″ media_link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Ftv-numerique-ptv-atv-ctv%2F|title:Digital%20TV\u00a0\u00bb el_class=\u00a0\u00bbdarken-content-image\u00a0\u00bb media_overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ inverted_device_order=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb949828″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb108603″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbthree-two\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb advanced=\u00a0\u00bbyes\u00a0\u00bb media_overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb media_overlay_opacity=\u00a0\u00bb40″ media_overlay_visible=\u00a0\u00bbyes\u00a0\u00bb media_padding=\u00a0\u00bb2″ uncode_shortcode_id=\u00a0\u00bb909148″ media_link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Faudio%2F|title:Audio\u00a0\u00bb el_class=\u00a0\u00bbdarken-content-image\u00a0\u00bb media_overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ column_width_pixel=\u00a0\u00bb452″ uncode_shortcode_id=\u00a0\u00bb681549″][vc_custom_heading heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb203884″]Discipline[\/vc_custom_heading][vc_custom_heading text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb143020″]Audio<\/a>[\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb299542″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Sur les plateformes audio les plus connues, la publicit\u00e9 audio programmatique permet de faire passer le message publicitaire directement dans l’oreille d’un grand nombre de personnes. De nombreuses possibilit\u00e9s de ciblage peuvent \u00eatre utilis\u00e9es \u00e0 cet effet. L’utilisation des approches technologiques les plus r\u00e9centes permet d’attirer encore plus l’attention et l’\u00e9motion de votre groupe cible choisi.[\/vc_column_text][vc_empty_space][vc_button button_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb radius=\u00a0\u00bbbtn-square\u00a0\u00bb text_skin=\u00a0\u00bbyes\u00a0\u00bb border_width=\u00a0\u00bb0″ link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Faudio%2F|title:Audio\u00a0\u00bb button_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb156368″]En savoir plus[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ inverted_device_order=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb949828″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_horizontal=\u00a0\u00bbright\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ column_width_pixel=\u00a0\u00bb452″ uncode_shortcode_id=\u00a0\u00bb111113″][vc_custom_heading heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb203884″]Discipline[\/vc_custom_heading][vc_custom_heading text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb129424″]Publicit\u00e9 native<\/a>[\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb676892″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]La publicit\u00e9 native est le type de publicit\u00e9 display qui est int\u00e9gr\u00e9 dans le d\u00e9roulement d’une page web. Le format ressemble au style des articles r\u00e9dactionnels et ne ressemble donc pas \u00e0 de la publicit\u00e9 pour l’utilisateur au premier abord. L’acceptation de tels contenus publicitaires est donc nettement plus \u00e9lev\u00e9e et ils ne sont pas per\u00e7us comme d\u00e9rangeants.[\/vc_column_text][vc_empty_space][vc_button button_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb radius=\u00a0\u00bbbtn-square\u00a0\u00bb text_skin=\u00a0\u00bbyes\u00a0\u00bb border_width=\u00a0\u00bb0″ link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Fpublicite-native%2F|title:Native%20Advertising\u00a0\u00bb button_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb643382″]En savoir plus[\/vc_button][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb108617″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbthree-two\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb advanced=\u00a0\u00bbyes\u00a0\u00bb media_overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb media_overlay_opacity=\u00a0\u00bb40″ media_overlay_visible=\u00a0\u00bbyes\u00a0\u00bb media_padding=\u00a0\u00bb2″ uncode_shortcode_id=\u00a0\u00bb185808″ media_link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Fpublicite-native%2F|title:Native%20Advertising\u00a0\u00bb el_class=\u00a0\u00bbdarken-content-image\u00a0\u00bb media_overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ inverted_device_order=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb103169″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb109164″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbthree-two\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb advanced=\u00a0\u00bbyes\u00a0\u00bb media_overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb media_overlay_opacity=\u00a0\u00bb40″ media_overlay_visible=\u00a0\u00bbyes\u00a0\u00bb media_padding=\u00a0\u00bb2″ uncode_shortcode_id=\u00a0\u00bb179445″ media_link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Fcinema-programmatique%2F|title:Audio\u00a0\u00bb el_class=\u00a0\u00bbdarken-content-image\u00a0\u00bb media_overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_column][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ column_width_pixel=\u00a0\u00bb452″ uncode_shortcode_id=\u00a0\u00bb681549″][vc_custom_heading heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb203884″]Discipline[\/vc_custom_heading][vc_custom_heading text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb128036″]Cin\u00e9ma programmatique<\/a>[\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb135072″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Apr\u00e8s la TV programmatique, le DOOH et d’autres innovations d’avenir, voici le cin\u00e9ma programmatique. Oui, la publicit\u00e9 au cin\u00e9ma devient programmable et c’est une premi\u00e8re mondiale en Allemagne. Les spots publicitaires sont int\u00e9gr\u00e9s num\u00e9riquement dans la s\u00e9ance correspondante et diffus\u00e9s automatiquement en fonction du lieu, de la date et de l’heure.<\/span>[\/vc_column_text][vc_empty_space][vc_button button_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb radius=\u00a0\u00bbbtn-square\u00a0\u00bb text_skin=\u00a0\u00bbyes\u00a0\u00bb border_width=\u00a0\u00bb0″ link=\u00a0\u00bburl:https%3A%2F%2Fmint-square.com%2Ffr%2Fservices-medias%2Fpublicite-en-temps-reel-rta%2Fcinema-programmatique%2F|title:Audio\u00a0\u00bb button_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb185555″]En savoir plus[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ el_class=\u00a0\u00bbinverted-device-order\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb588430″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ column_width_pixel=\u00a0\u00bb528″][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh6″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb195526″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Conseil | Transparence | Innovation[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb197187″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Pourquoi MINT Square ?[\/vc_custom_heading][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb text_color=\u00a0\u00bbcolor-white\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb170457″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]<\/p>\n

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Vous connaissez votre entreprise et votre groupe cible mieux que quiconque. En tant qu’experts en publicit\u00e9 programmatique, nous adoptons une approche collaborative pour garantir le succ\u00e8s de votre achat m\u00e9dia programmatique. Votre expertise dans votre produit ou service, associ\u00e9e \u00e0 notre savoir-faire, cr\u00e9e une synergie puissante qui vous conduit vers le succ\u00e8s.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb1″][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_custom_heading text_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb117903″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Transparent & flexible[\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-white\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb662599″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]MINT Square vous propose, en tant que client, un mod\u00e8le enti\u00e8rement transparent \u00e0 tous les niveaux tarifaires, technologiques et proc\u00e9duraux. La profondeur et l’\u00e9tendue de la collaboration peuvent \u00eatre ajust\u00e9es de mani\u00e8re tr\u00e8s flexible selon vos propres besoins.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_custom_heading text_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb119240″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Orient\u00e9 vers l’avenir[\/vc_custom_heading][vc_column_text text_color=\u00a0\u00bbcolor-white\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb547723″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]La publicit\u00e9 programmatique a pris pied sur le march\u00e9 europ\u00e9en et ne peut plus \u00eatre ignor\u00e9e en tant que discipline de votre mix marketing \u00e0 l’avenir. Elle a entra\u00een\u00e9 un changement fondamental dans la fa\u00e7on dont les \u00e9quipes m\u00e9dias m\u00e8nent leurs campagnes. 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