{"id":120864,"date":"2023-10-27T16:58:03","date_gmt":"2023-10-27T14:58:03","guid":{"rendered":"https:\/\/mint-square.com\/publicite-sur-les-medias-sociaux\/pinterest\/"},"modified":"2025-07-08T09:20:52","modified_gmt":"2025-07-08T07:20:52","slug":"pinterest","status":"publish","type":"page","link":"https:\/\/mint-square.com\/fr\/gestion-de-campagnes\/publicite-sur-les-medias-sociaux\/pinterest\/","title":{"rendered":"Pinterest"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb85″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb7″ back_image=\u00a0\u00bb108659″ parallax=\u00a0\u00bbyes\u00a0\u00bb kburns=\u00a0\u00bbmagnetic\u00a0\u00bb overlay_color=\u00a0\u00bbcolor-black\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb498461″ overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-160000″ text_weight=\u00a0\u00bb500″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb857779″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Publicit\u00e9 sur les m\u00e9dias sociaux[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-338686″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb137922″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Pinterest[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-white\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb500″ uncode_shortcode_id=\u00a0\u00bb675695″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Utilisation de formats publicitaires classiques & orient\u00e9s vers l’avenir[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb70″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb row_name=\u00a0\u00bbWelcome\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb146096″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″][vc_custom_heading text_size=\u00a0\u00bbh3″ text_align=\u00a0\u00bbtext-left\u00a0\u00bb text_uppercase=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb190489″]Pourquoi faire des campagnes sur Pinterest ?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb8\/12″ uncode_shortcode_id=\u00a0\u00bb128109″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00a0\u00bb808156″]Pinterest est certes class\u00e9 parmi les m\u00e9dias sociaux, mais le r\u00e9seautage est plut\u00f4t secondaire sur cette plateforme. En premier lieu, Pinterest est, comme son nom l’indique quelque peu, un tableau d’affichage en ligne. Celui-ci est par exemple rempli avec les int\u00e9r\u00eats que l’on a, les DIY que l’on souhaite encore essayer ou les recettes que l’on souhaite partager. En r\u00e8gle g\u00e9n\u00e9rale, les recherches sur Pinterest sont cibl\u00e9es sur des choses pr\u00e9cises. Et c’est pr\u00e9cis\u00e9ment ce qui distingue ce canal des autres canaux de m\u00e9dias sociaux.<\/p>\n

En Allemagne, il y a environ 16 millions d’utilisateurs mensuels de Pinterest. Dans le monde, on en compte plus de 450 millions, bien que ce chiffre varie. La majorit\u00e9 d’entre eux sont des femmes.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text text_color=\u00a0\u00bbcolor-anthrazit\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb626058″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Ce qui plaide en premier lieu en faveur d’une campagne Pinterest, c’est le trafic \u00e9lev\u00e9 qu’elle g\u00e9n\u00e8re. Comme cette plateforme ressemble \u00e0 un moteur de recherche et que les utilisateurs recherchent de mani\u00e8re cibl\u00e9e en fonction de leurs int\u00e9r\u00eats, ils sont tr\u00e8s enclins \u00e0 cliquer sur les contributions.<\/p>\n

Cette particularit\u00e9 se ressent \u00e9galement dans les possibilit\u00e9s de ciblage. Outre les options de ciblage connues, comme par exemple le ciblage g\u00e9ographique et d\u00e9mographique, Pinterest utilise \u00e9galement des mots-cl\u00e9s. Un ciblage de mots-cl\u00e9s bien pens\u00e9 permet d’obtenir les r\u00e9sultats souhait\u00e9s pour vos campagnes Pinterest.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ back_color=\u00a0\u00bbcolor-petrol-blue\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb194552″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ column_width_pixel=\u00a0\u00bb960″][vc_custom_heading heading_semantic=\u00a0\u00bbh4″ text_size=\u00a0\u00bbfontsize-155944″ text_weight=\u00a0\u00bb400″ uncode_shortcode_id=\u00a0\u00bb412551″]Le marketing des moteurs de recherche \u00e0 la rencontre des m\u00e9dias sociaux : Pinterest combine les forces de ces deux mondes.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb0″ gutter_size=\u00a0\u00bb100″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ style=\u00a0\u00bbinherited\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb167578″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-613363″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbalpha-anim\u00a0\u00bb animation_speed=\u00a0\u00bb800″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb187296″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbh1″ uncode_shortcode_id=\u00a0\u00bb108033″]Vos avantages avec la publicit\u00e9 sur Pinterest[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb4″ shift_y=\u00a0\u00bb0″ limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ mobile_width=\u00a0\u00bb0″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbTrafic \u00e9lev\u00e9\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb179022″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]La plupart du temps, la publicit\u00e9 n’appara\u00eet chez les utilisateurs que parce qu’ils ou elles ont effectu\u00e9 une recherche cibl\u00e9e sur ce th\u00e8me pr\u00e9cis. On peut donc supposer qu’il existe un certain int\u00e9r\u00eat et que le trafic sera par cons\u00e9quent \u00e9lev\u00e9.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb100″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb3″ zoom_width=\u00a0\u00bb0″ zoom_height=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbOptions de ciblage\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb112314″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Outre les possibilit\u00e9s de ciblage courantes telles que le ciblage g\u00e9ographique et d\u00e9mographique, c’est surtout le ciblage par mots-cl\u00e9s qui est utilis\u00e9.[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-check\u00a0\u00bb icon_color=\u00a0\u00bbcolor-petrol_blue\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb text_weight=\u00a0\u00bb500″ add_margin=\u00a0\u00bbyes\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb title=\u00a0\u00bbCompl\u00e9ment optimal\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb197948″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb el_class=\u00a0\u00bbtargeting-options\u00a0\u00bb]Pinterest est \u00e9galement une plateforme qui peut \u00eatre utilis\u00e9e de mani\u00e8re optimale en compl\u00e9ment d’autres canaux. Dans ce cas, on conserve la flexibilit\u00e9 des campagnes programmatiques et on atteint le groupe cible par une approche globale.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb5″ back_color=\u00a0\u00bbcolor-mint-green\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb207615″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_gallery el_id=\u00a0\u00bbgallery-35715967889″ type=\u00a0\u00bbcarousel\u00a0\u00bb random=\u00a0\u00bbyes\u00a0\u00bb medias=\u00a0\u00bb108205,108201,108197,108193,108189,108185,108181″ explode_albums=\u00a0\u00bbyes\u00a0\u00bb carousel_lg=\u00a0\u00bb1″ carousel_md=\u00a0\u00bb1″ carousel_sm=\u00a0\u00bb1″ thumb_size=\u00a0\u00bbthree-two\u00a0\u00bb gutter_size=\u00a0\u00bb4″ carousel_interval=\u00a0\u00bb5000″ carousel_navspeed=\u00a0\u00bb400″ carousel_loop=\u00a0\u00bbyes\u00a0\u00bb carousel_overflow=\u00a0\u00bbyes\u00a0\u00bb carousel_dots=\u00a0\u00bbyes\u00a0\u00bb carousel_dots_mobile=\u00a0\u00bbyes\u00a0\u00bb stage_padding=\u00a0\u00bb0″ single_overlay_opacity=\u00a0\u00bb50″ single_overlay_anim=\u00a0\u00bbno\u00a0\u00bb single_text_anim=\u00a0\u00bbno\u00a0\u00bb single_image_anim=\u00a0\u00bbno\u00a0\u00bb single_padding=\u00a0\u00bb2″ single_border=\u00a0\u00bbyes\u00a0\u00bb lbox_title=\u00a0\u00bbyes\u00a0\u00bb lbox_caption=\u00a0\u00bbyes\u00a0\u00bb lbox_social=\u00a0\u00bbyes\u00a0\u00bb lbox_deep=\u00a0\u00bbyes\u00a0\u00bb lbox_no_arrows=\u00a0\u00bbyes\u00a0\u00bb lbox_no_tmb=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb203053″][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_horizontal=\u00a0\u00bbleft\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ back_color=\u00a0\u00bbcolor-white\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbxs\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb2″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb101268″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb heading_semantic=\u00a0\u00bbh5″ text_size=\u00a0\u00bbfontsize-160000″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb429350″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Exemples de cas[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-moss_green\u00a0\u00bb text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb105768″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Annonces Pinterest[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb155883″]Pinterest offre une multitude de formats publicitaires captivants pour pr\u00e9senter votre marque et vos produits de mani\u00e8re optimale. Des pins sponsoris\u00e9s aux annonces vid\u00e9o inspirantes en passant par les carrousels cr\u00e9atifs, vous trouverez ici le format qui vous permettra de faire passer votre message. Utilisez Pinterest pour atteindre votre groupe cible, l’inspirer et le transformer en clients. Ces formats publicitaires vous permettent d’accro\u00eetre la visibilit\u00e9 de votre marque et de mettre en sc\u00e8ne vos id\u00e9es de mani\u00e8re efficace. Atteignez des millions d’utilisateurs de Pinterest et suscitez l’int\u00e9r\u00eat avec des contenus visuellement attrayants. D\u00e9couvrez comment les formats publicitaires Pinterest peuvent soutenir vos objectifs marketing.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb6″ back_color=\u00a0\u00bbcolor-anthrazite\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb898742″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/6″ 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