{"id":123601,"date":"2024-04-08T14:48:18","date_gmt":"2024-04-08T12:48:18","guid":{"rendered":"https:\/\/mint-square.com\/servicios-creativos\/digital-out-of-home-dooh\/"},"modified":"2025-07-07T16:43:27","modified_gmt":"2025-07-07T14:43:27","slug":"digital-out-of-home-dooh","status":"publish","type":"page","link":"https:\/\/mint-square.com\/es\/servicios\/servicios-creativos\/digital-out-of-home-dooh\/","title":{"rendered":"Digital out of Home (DOOH)"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb251144″][vc_column width=\u00bb1\/1″][rev_slider slidertitle=\u00bbESP-KV – Digital out of Home (Kreative Leistungen) 12″ alias=\u00bbkv-digital-out-of-home-kreative-leistungen-12″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ back_color=\u00bbcolor-petrol-blue\u00bb back_image=\u00bb120796″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb120436″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb-3″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb367271″][rev_slider slidertitle=\u00bbBackup – DCO, CAROUSEL 1″ alias=\u00bbdco-carousel-1″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb4″ overlay_color=\u00bbcolor-xsdn\u00bb overlay_alpha=\u00bb70″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb row_name=\u00bbWelcome\u00bb][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ width=\u00bb4\/12″][vc_custom_heading text_size=\u00bbh3″ text_align=\u00bbtext-left\u00bb text_uppercase=\u00bb\u00bb uncode_shortcode_id=\u00bb147746″]\u00bfQu\u00e9 es DOOH?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb8\/12″ uncode_shortcode_id=\u00bb128109″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb198755″]La abreviatura \u00abDOOH\u00bb significa \u00abDigital-Out-of-Home\u00bb y se refiere a la publicidad digital exterior que se presenta en pantallas situadas en espacios p\u00fablicos. DOOH es actualmente el sector de mayor crecimiento en el campo de la publicidad exterior. S\u00f3lo en Alemania ya hay m\u00e1s de 135.000 pantallas de un gran n\u00famero de anunciantes. . La publicidad DOOH se concentra especialmente en las regiones metropolitanas densamente pobladas. Las pantallas DOOH se encuentran en aeropuertos, estaciones de tren, supermercados, centros comerciales, consultas m\u00e9dicas, gimnasios, restaurantes de comida r\u00e1pida… pr\u00e1cticamente en cualquier lugar donde hay gente en movimiento. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb201706″]A diferencia de la publicidad convencional en vallas publicitarias, las pantallas digitales no se limitan a las calles, sino que est\u00e1n presentes en una gran variedad de entornos. Lo especial del DOOH es la combinaci\u00f3n del tama\u00f1o de los carteles convencionales con el dinamismo y la posibilidad de integrar v\u00eddeos y a veces incluso elementos interactivos que aporta la digitalizaci\u00f3n. Es un canal de uno a muchos que consigue un gran alcance y puede controlarse con flexibilidad. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb679821″][vc_column width=\u00bb1\/1″][rev_slider slidertitle=\u00bbClaim DOOH ESP (Kreative Leistungen)\u00bb alias=\u00bbclaim-dooh-esp-kreative-leistungen\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb4″ back_color=\u00bbcolor-white\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ border_color=\u00bbcolor-mint-green\u00bb border_style=\u00bbsolid\u00bb shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb152706″ el_class=\u00bbinternal-quote-creative-services\u00bb back_color_type=\u00bbuncode-palette\u00bb css=\u00bb.vc_custom_1696801344508{border-bottom-width: 4px !important;}\u00bb border_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb190162″][vc_custom_heading text_color=\u00bbcolor-anthrazite\u00bb heading_semantic=\u00bbh4″ text_weight=\u00bb400″ text_height=\u00bbfontheight-357766″ uncode_shortcode_id=\u00bb155500″ text_color_type=\u00bbuncode-palette\u00bb]DOOH ofrece publicidad digital exterior de gran visibilidad en lugares muy frecuentados, que puede controlarse de forma flexible. El DOOH program\u00e1tico evoluciona constantemente: la emisi\u00f3n basada en datos te permite dirigirte con gran eficacia al grupo objetivo deseado. [\/vc_custom_heading][vc_column_text text_color=\u00bbcolor-anthrazite\u00bb uncode_shortcode_id=\u00bb842332″ text_color_type=\u00bbuncode-palette\u00bb]<\/p>\n

\u2014 Hanna B\u00fcckmann, Programmatic Consultant<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb4″ overlay_color=\u00bbcolor-xsdn\u00bb overlay_alpha=\u00bb70″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb row_name=\u00bbWelcome\u00bb][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ width=\u00bb4\/12″][vc_custom_heading text_size=\u00bbh3″ text_align=\u00bbtext-left\u00bb text_uppercase=\u00bb\u00bb uncode_shortcode_id=\u00bb149698″]DOOH: comunicaci\u00f3n de marca eficaz al aire libre y en tiempo real[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb8\/12″ uncode_shortcode_id=\u00bb128109″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb318323″]DOOH no es s\u00f3lo un t\u00e9rmino, sino una revoluci\u00f3n en la industria publicitaria, a m\u00e1s tardar tras su apertura al sector program\u00e1tico. Digital out of home representa la se\u00f1alizaci\u00f3n digital que, por ejemplo, confiere cierto dinamismo a fachadas de edificios hasta ahora aburridas con contenidos impactantes mediante grandes paneles de visualizaci\u00f3n. Desde vibrantes superficies LED hasta cautivadoras proyecciones, DOOH ofrece infinitas posibilidades para atraer la atenci\u00f3n de las personas que se encuentran en las inmediaciones.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb157490″]Pero, \u00bfqu\u00e9 hace que el DOOH sea tan eficaz? La respuesta est\u00e1 en su versatilidad y flexibilidad. Mediante v\u00eddeos, animaciones y textos, el DOOH atrae a los transe\u00fantes como un im\u00e1n. Pero eso no es todo. El contenido puede personalizarse en tiempo real para adaptarse perfectamente al momento del d\u00eda o a la situaci\u00f3n. Esta flexibilidad garantiza la m\u00e1xima eficacia y pertinencia. Otra raz\u00f3n de su eficacia: el DOOH puede verse en todas partes en la vida cotidiana fuera del hogar o la oficina, ya sea en la sala de espera del m\u00e9dico, de camino al trabajo, al hacer la compra en el supermercado o al viajar en las estaciones de tren. Por tanto, el DOOH puede representar otro elemento importante en el recorrido del cliente.<\/p>\n

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