{"id":120978,"date":"2023-11-15T11:43:27","date_gmt":"2023-11-15T10:43:27","guid":{"rendered":"https:\/\/mint-square.com\/audio\/"},"modified":"2025-07-07T16:36:30","modified_gmt":"2025-07-07T14:36:30","slug":"audio","status":"publish","type":"page","link":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/audio\/","title":{"rendered":"Audio"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb85″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb7″ bottom_padding=\u00bb7″ back_image=\u00bb108603″ parallax=\u00bbyes\u00bb kburns=\u00bbmagnetic\u00bb overlay_color=\u00bbcolor-black\u00bb overlay_alpha=\u00bb55″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb157667″ overlay_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb2″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-160000″ text_weight=\u00bb500″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb857649″ text_color_type=\u00bbuncode-palette\u00bb]Publicidad en tiempo real[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-338686″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb189376″ text_color_type=\u00bbuncode-palette\u00bb]Audio[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-155944″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb146385″ text_color_type=\u00bbuncode-palette\u00bb]Implementaci\u00f3n de formatos publicitarios cl\u00e1sicos y orientados al futuro[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb4″ overlay_color=\u00bbcolor-xsdn\u00bb overlay_alpha=\u00bb70″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb row_name=\u00bbWelcome\u00bb][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ width=\u00bb4\/12″][vc_custom_heading text_size=\u00bbh3″ text_align=\u00bbtext-left\u00bb text_uppercase=\u00bb\u00bb uncode_shortcode_id=\u00bb189331″]\u00bfPor qu\u00e9 Audio?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb8\/12″ uncode_shortcode_id=\u00bb128109″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb629986″ text_color_type=\u00bbuncode-palette\u00bb]Imagina que est\u00e1s en camino al trabajo, de regreso a casa, en el coche o en casa. En diversas situaciones cotidianas, seguramente escuchas m\u00fasica, podcasts o audiolibros. Escuchar estas cosas suele ser una experiencia especial. La atenci\u00f3n suele ser alta, y los sonidos pueden evocar las emociones m\u00e1s diversas.<\/p>\n

Es ah\u00ed donde apunta la publicidad en audio. Tambi\u00e9n se puede programar la reproducci\u00f3n de publicidad en audio.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb124971″ text_color_type=\u00bbuncode-palette\u00bb]En las plataformas de audio m\u00e1s conocidas, con la Publicidad en Audio Program\u00e1tica, se puede llevar el mensaje publicitario directamente al o\u00eddo de una gran cantidad de personas. Se pueden utilizar muchas opciones de segmentaci\u00f3n. El uso de los enfoques tecnol\u00f3gicos m\u00e1s avanzados genera a\u00fan m\u00e1s atenci\u00f3n y emoci\u00f3n en tu audiencia seleccionada.<\/p>\n

As\u00ed que puedes estar seguro de que tu publicidad ser\u00e1 percibida y tu mensaje llegar\u00e1 a las personas adecuadas.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ back_color=\u00bbcolor-petrol-blue\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb292693″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_use_pixel=\u00bbyes\u00bb position_vertical=\u00bbmiddle\u00bb align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb960″][vc_custom_heading heading_semantic=\u00bbh4″ text_size=\u00bbfontsize-155944″ text_weight=\u00bb400″ uncode_shortcode_id=\u00bb123298″]\u00a1Habla directamente a tu audiencia con el mensaje adecuado![\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb141890″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-613363″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb187296″][vc_custom_heading heading_semantic=\u00bbh1″ text_size=\u00bbh1″ uncode_shortcode_id=\u00bb133509″]Ventajas de Audio[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbComplemento \u00f3ptimo\u00bb uncode_shortcode_id=\u00bb922403″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]para otros canales para abarcar todo el recorrido del cliente.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbAlta emotividad\u00bb uncode_shortcode_id=\u00bb516848″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]al activar el sentido del o\u00eddo y el uso de publicidad en audio personalizada[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbEntornos de calidad\u00bb uncode_shortcode_id=\u00bb249507″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]proporcionados por los principales comercializadores de audio disponibles para campa\u00f1as program\u00e1ticas[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbReproducci\u00f3n flexible\u00bb uncode_shortcode_id=\u00bb163080″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]mediante el uso de Real-Time Bidding y diversas opciones de segmentaci\u00f3n[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb602512″][vc_column width=\u00bb1\/1″][vc_separator sep_color=\u00bbcolor-141140″ uncode_shortcode_id=\u00bb116668″ sep_color_type=\u00bbuncode-palette\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb5″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb298887″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-613363″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb187296″][vc_custom_heading heading_semantic=\u00bbh1″ text_size=\u00bbh1″ uncode_shortcode_id=\u00bb260305″]Opciones de Segmentaci\u00f3n[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-music\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbComportamiento auditivo\u00bb uncode_shortcode_id=\u00bb521372″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]G\u00e9neros musicales, estado de \u00e1nimo, listas de reproducci\u00f3n.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-globe2″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbBasadas en la geolocalizaci\u00f3n\u00bb uncode_shortcode_id=\u00bb195288″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Estado, ciudad, c\u00f3digo postal[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-user3″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbAudiencia\u00bb uncode_shortcode_id=\u00bb120194″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Intereses, segmentaci\u00f3n socioecon\u00f3mica y conductual, interacciones pasadas con anuncios.[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-transgender-alt\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbDemograf\u00eda\u00bb uncode_shortcode_id=\u00bb197740″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Edad, g\u00e9nero, educaci\u00f3n, estado civil, hogar, ingresos[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ 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text_color=\u00bbcolor-moss_green\u00bb heading_semantic=\u00bbh5″ text_size=\u00bbfontsize-160000″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb781151″ text_color_type=\u00bbuncode-palette\u00bb]Ejemplos[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb text_size=\u00bbfontsize-155944″ uncode_shortcode_id=\u00bb847863″ text_color_type=\u00bbuncode-palette\u00bb]Anuncios de Audio[\/vc_custom_heading][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb371865″ text_color_type=\u00bbuncode-palette\u00bb]Los anuncios de audio program\u00e1ticos suelen ser una combinaci\u00f3n de banner y spot de audio. \u00a1As\u00ed que hay algo para los o\u00eddos y algo visual, lo que significa dobles posibilidades de \u00e9xito! Con conceptos bien pensados y tal vez incluso el uso de DCO, la audiencia objetivo se aborda de manera eficiente. Obtenga m\u00e1s informaci\u00f3n sobre nuestros servicios creativos aqu\u00ed<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb6″ back_color=\u00bbcolor-anthrazite\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb898742″ back_color_type=\u00bbuncode-palette\u00bb][vc_column width=\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb191935″][vc_single_image media=\u00bb145523″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb160145″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ 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