{"id":120973,"date":"2023-11-15T11:23:18","date_gmt":"2023-11-15T10:23:18","guid":{"rendered":"https:\/\/mint-square.com\/publicidad-digital-fuera-de-casa-dooh\/"},"modified":"2025-07-07T16:35:50","modified_gmt":"2025-07-07T14:35:50","slug":"publicidad-digital-fuera-de-casa-dooh","status":"publish","type":"page","link":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/publicidad-digital-fuera-de-casa-dooh\/","title":{"rendered":"Publicidad Digital Exterior (DOOH)"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb85″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb7″ bottom_padding=\u00bb7″ back_image=\u00bb108608″ parallax=\u00bbyes\u00bb kburns=\u00bbmagnetic\u00bb overlay_color=\u00bbcolor-black\u00bb overlay_alpha=\u00bb60″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb204994″ overlay_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb2″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-160000″ text_weight=\u00bb500″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb118530″ text_color_type=\u00bbuncode-palette\u00bb]Publicidad en Tiempo Real[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-338686″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb115924″ text_color_type=\u00bbuncode-palette\u00bb]Publicidad Digital Exterior (DOOH)[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-155944″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb136793″ text_color_type=\u00bbuncode-palette\u00bb]Uso de formatos publicitarios cl\u00e1sicos y orientados al futuro[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb4″ overlay_color=\u00bbcolor-xsdn\u00bb overlay_alpha=\u00bb70″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb row_name=\u00bbWelcome\u00bb][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ width=\u00bb4\/12″][vc_custom_heading text_size=\u00bbh3″ text_align=\u00bbtext-left\u00bb text_uppercase=\u00bb\u00bb uncode_shortcode_id=\u00bb179615″]\u00bfQu\u00e9 es DOOH y por qu\u00e9 deber\u00edas usarlo?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb8\/12″ uncode_shortcode_id=\u00bb128109″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb184830″ text_color_type=\u00bbuncode-palette\u00bb]Cuando est\u00e1s en movimiento, no puedes evitar la publicidad exterior. Ya sea en la estaci\u00f3n de metro, en una calle comercial, en el aeropuerto o en los gimnasios. En estos lugares, siempre hay espacios publicitarios digitales. \u00bfQu\u00e9 tiene que ver esto con la publicidad program\u00e1tica? De hecho, muchos de estas pantallas son programables de manera program\u00e1tica. La publicidad digital exterior (DOOH) es un sector que se est\u00e1 desarrollando r\u00e1pidamente en el \u00e1mbito program\u00e1tico.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb838403″ text_color_type=\u00bbuncode-palette\u00bb]Llega ahora a tu audiencia a trav\u00e9s de publicidad digital exterior programaticamente. Esta puede tener caracter\u00edsticas espec\u00edficas como la edad o los intereses, por ejemplo. Los datos correspondientes pueden vincularse nuevamente con datos de ubicaci\u00f3n. Esto garantiza lo siguiente: la publicidad se mostrar\u00e1 en las pantallas DOOH solo en los lugares y momentos donde tu audiencia objetivo se encuentra de manera sobresaliente. Tu mensaje puede difundirse r\u00e1pidamente en los lugares de publicidad exterior digital adecuados.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ back_color=\u00bbcolor-petrol-blue\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb210385″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_use_pixel=\u00bbyes\u00bb position_vertical=\u00bbmiddle\u00bb align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb960″][vc_custom_heading heading_semantic=\u00bbh4″ text_size=\u00bbfontsize-155944″ text_weight=\u00bb400″ uncode_shortcode_id=\u00bb121564″]\u00a1Dir\u00edgete a tu audiencia de manera espec\u00edfica con el uso de Programmatic a pesar de ser un medio One-to-Many![\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb141890″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-613363″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb187296″][vc_custom_heading heading_semantic=\u00bbh1″ text_size=\u00bbh1″ uncode_shortcode_id=\u00bb683875″]Ventajas de DOOH[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbComplemento \u00f3ptimo\u00bb uncode_shortcode_id=\u00bb922403″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]para otros canales, para abarcar todo el recorrido del cliente.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbAcciones Drive-to-Store\u00bb uncode_shortcode_id=\u00bb115905″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]para dirigirse directa y precisamente a tu audiencia[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbLlegada a la audiencia\u00bb uncode_shortcode_id=\u00bb442037″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]en situaciones de espera, como en estaciones de metro[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbLa elecci\u00f3n flexible de la ubicaci\u00f3n\u00bb uncode_shortcode_id=\u00bb177130″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]permite que su mensaje se transmita din\u00e1micamente en pantallas adecuadas[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb602512″][vc_column width=\u00bb1\/1″][vc_separator sep_color=\u00bbcolor-141140″ uncode_shortcode_id=\u00bb116668″ sep_color_type=\u00bbuncode-palette\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb5″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb298887″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-613363″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb187296″][vc_custom_heading heading_semantic=\u00bbh1″ text_size=\u00bbh1″ uncode_shortcode_id=\u00bb260305″]Opciones de Segmentaci\u00f3n[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-weather-partly-sunny\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbClima\u00bb uncode_shortcode_id=\u00bb171979″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Temperatura, condiciones clim\u00e1ticas, polen, part\u00edculas en suspensi\u00f3n[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-clock2″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbD\u00edas y horarios\u00bb uncode_shortcode_id=\u00bb780287″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]En base horaria\/minutaria o reserva para d\u00edas espec\u00edficos (por ejemplo, reserva solo en d\u00edas laborables)[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-globe2″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbBasadas en la geolocalizaci\u00f3n\u00bb uncode_shortcode_id=\u00bb657037″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Ciudad, ubicaci\u00f3n, estaci\u00f3n\/mall, pantalla de informaci\u00f3n, datos de movimiento[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-transgender-alt\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbDemograf\u00eda\u00bb uncode_shortcode_id=\u00bb197740″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Edad, g\u00e9nero, educaci\u00f3n, estado civil, hogar, ingresos[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ back_color=\u00bbcolor-mint-green\u00bb overlay_alpha=\u00bb50″ equal_height=\u00bbyes\u00bb gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb688793″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″][vc_gallery el_id=\u00bbgallery-35715967889″ type=\u00bbcarousel\u00bb random=\u00bbyes\u00bb medias=\u00bb105318,105317,105316,105315″ explode_albums=\u00bbyes\u00bb carousel_lg=\u00bb1″ carousel_md=\u00bb1″ carousel_sm=\u00bb1″ thumb_size=\u00bbthree-two\u00bb gutter_size=\u00bb4″ carousel_interval=\u00bb5000″ carousel_navspeed=\u00bb400″ carousel_loop=\u00bbyes\u00bb carousel_overflow=\u00bbyes\u00bb carousel_dots=\u00bbyes\u00bb carousel_dots_mobile=\u00bbyes\u00bb stage_padding=\u00bb0″ single_overlay_opacity=\u00bb50″ single_overlay_anim=\u00bbno\u00bb single_text_anim=\u00bbno\u00bb single_image_anim=\u00bbno\u00bb single_padding=\u00bb2″ single_border=\u00bbyes\u00bb lbox_title=\u00bbyes\u00bb lbox_caption=\u00bbyes\u00bb lbox_social=\u00bbyes\u00bb lbox_deep=\u00bbyes\u00bb lbox_no_arrows=\u00bbyes\u00bb lbox_no_tmb=\u00bbyes\u00bb uncode_shortcode_id=\u00bb446144″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb2″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ back_color=\u00bbcolor-white\u00bb overlay_alpha=\u00bb50″ radius=\u00bbxs\u00bb shadow=\u00bbsm\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb2″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb101268″ back_color_type=\u00bbuncode-palette\u00bb][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb heading_semantic=\u00bbh5″ text_size=\u00bbfontsize-160000″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb781151″ text_color_type=\u00bbuncode-palette\u00bb]Ejemplos[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb text_size=\u00bbfontsize-155944″ uncode_shortcode_id=\u00bb144656″ text_color_type=\u00bbuncode-palette\u00bb]DOOH & DCO[\/vc_custom_heading][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb313415″ text_color_type=\u00bbuncode-palette\u00bb]Con la ayuda de la Optimizaci\u00f3n Din\u00e1mica de Material Creativo (DCO), se pueden intercambiar din\u00e1mica y autom\u00e1ticamente elementos individuales de los materiales publicitarios. Esto permite que la comunicaci\u00f3n var\u00ede y se adapte, por ejemplo, al clima, la hora del d\u00eda o la ciudad. Los ejemplos muestran una campa\u00f1a DOOH que MINT Square implement\u00f3 para Advantage Austria. All\u00ed, los banners se adaptaron din\u00e1micamente a las respectivas ciudades. Los transe\u00fantes son m\u00e1s propensos a mirar un anuncio si pueden conectar con \u00e9l. Leer el nombre de su propia ciudad o una bienvenida espec\u00edfica de la hora del d\u00eda puede marcar la diferencia. Aprovecha la oportunidad de dirigirte de manera flexible a tu audiencia en lugares p\u00fablicos. Obtenga m\u00e1s informaci\u00f3n sobre nuestros servicios creativos aqu\u00ed<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb6″ back_color=\u00bbcolor-anthrazite\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb898742″ back_color_type=\u00bbuncode-palette\u00bb][vc_column width=\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb191935″][vc_single_image media=\u00bb145523″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb160145″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb656964″][vc_single_image media=\u00bb145527″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb154030″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb185019″][vc_single_image media=\u00bb145531″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb195594″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb150598″][vc_single_image media=\u00bb145535″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb115409″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb208577″][vc_single_image media=\u00bb145539″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb207549″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb585284″][vc_single_image media=\u00bb145543″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb108987″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb191935″][vc_single_image media=\u00bb145552″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb530316″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb656964″][vc_single_image media=\u00bb145547″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb143837″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb185019″][vc_single_image media=\u00bb145921″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb154333″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb150598″][vc_single_image media=\u00bb145610″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb155278″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb208577″][vc_single_image media=\u00bb145614″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb174033″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb585284″][vc_single_image media=\u00bb145618″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb402726″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb3″ bottom_padding=\u00bb2″ back_color=\u00bbcolor-petrol-blue\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_use_pixel=\u00bbyes\u00bb shift_y=\u00bb0″ z_index=\u00bb2″ top_divider=\u00bbstep\u00bb content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb110550″ column_width_pixel=\u00bb1360″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb80″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb2″ style=\u00bbdark\u00bb back_color=\u00bbaccent\u00bb overlay_alpha=\u00bb50″ radius=\u00bbstd\u00bb shadow=\u00bblg\u00bb shadow_darker=\u00bbyes\u00bb shift_x=\u00bb0″ shift_y=\u00bb-5″ shift_y_fixed=\u00bbyes\u00bb shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb153483″ back_color_type=\u00bbuncode-palette\u00bb][rev_slider slidertitle=\u00bbREBRUSH_Testimonal Slider – ESP\u00bb alias=\u00bbrebrush_testimonal-slider-eng-1″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ back_color=\u00bbcolor-petrol-blue\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb759695″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb2″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb120677″][vc_custom_heading text_color=\u00bbcolor-white\u00bb text_size=\u00bbfontsize-338686″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb119340″ text_color_type=\u00bbuncode-palette\u00bb]\u00a1Acceso f\u00e1cil a AdTech![\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb350165″] Trabajemos juntos para hacer tus campa\u00f1as m\u00e1s eficientes.[\/vc_column_text][vc_empty_space][vc_button button_color=\u00bbcolor-white\u00bb size=\u00bbbtn-lg\u00bb hover_fx=\u00bboutlined\u00bb text_skin=\u00bbyes\u00bb custom_typo=\u00bbyes\u00bb font_family=\u00bbfont-193853″ font_weight=\u00bb500″ border_width=\u00bb0″ link=\u00bburl:https%3A%2F%2Fmint-square.com%2Fes%2Fmint-insights%2Fcontacto%2F|title:Kontakt\u00bb uncode_shortcode_id=\u00bb350256″ button_color_type=\u00bbuncode-palette\u00bb el_id=\u00bbmint-buttons-border-and-bg\u00bb]\u00a1Cont\u00e1ctanos ahora![\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_height_percent=\u00bb85″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb7″ bottom_padding=\u00bb7″ back_image=\u00bb108608″ parallax=\u00bbyes\u00bb kburns=\u00bbmagnetic\u00bb overlay_color=\u00bbcolor-black\u00bb overlay_alpha=\u00bb60″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb204994″ overlay_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":120984,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-120973","page","type-page","status-publish","hentry","page_category-paginas-mint"],"yoast_head":"\nPublicidad Digital Exterior (DOOH) - MINT Square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/publicidad-digital-fuera-de-casa-dooh\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad Digital Exterior (DOOH)\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=\u00bb85″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb7″ bottom_padding=\u00bb7″ back_image=\u00bb108608″ parallax=\u00bbyes\u00bb kburns=\u00bbmagnetic\u00bb overlay_color=\u00bbcolor-black\u00bb overlay_alpha=\u00bb60″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb204994″ overlay_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/publicidad-digital-fuera-de-casa-dooh\/\" \/>\n<meta property=\"og:site_name\" content=\"MINT Square\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T14:35:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mint-square.com\/wp-content\/uploads\/2023\/06\/cropped-mint-square-logo-icon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mint-square.com\\\/es\\\/gestion-de-campanas\\\/publicidad-en-tiempo-real-rta\\\/publicidad-digital-fuera-de-casa-dooh\\\/\",\"url\":\"https:\\\/\\\/mint-square.com\\\/es\\\/gestion-de-campanas\\\/publicidad-en-tiempo-real-rta\\\/publicidad-digital-fuera-de-casa-dooh\\\/\",\"name\":\"Publicidad Digital Exterior (DOOH) - MINT Square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mint-square.com\\\/es\\\/#website\"},\"datePublished\":\"2023-11-15T10:23:18+00:00\",\"dateModified\":\"2025-07-07T14:35:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mint-square.com\\\/es\\\/gestion-de-campanas\\\/publicidad-en-tiempo-real-rta\\\/publicidad-digital-fuera-de-casa-dooh\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mint-square.com\\\/es\\\/gestion-de-campanas\\\/publicidad-en-tiempo-real-rta\\\/publicidad-digital-fuera-de-casa-dooh\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mint-square.com\\\/es\\\/gestion-de-campanas\\\/publicidad-en-tiempo-real-rta\\\/publicidad-digital-fuera-de-casa-dooh\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/mint-square.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gesti\u00f3n de campa\u00f1as\",\"item\":\"https:\\\/\\\/mint-square.com\\\/es\\\/gestion-de-campanas\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Publicidad en Tiempo Real (RTA)\",\"item\":\"https:\\\/\\\/mint-square.com\\\/es\\\/gestion-de-campanas\\\/publicidad-en-tiempo-real-rta\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Publicidad Digital Exterior (DOOH)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mint-square.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/mint-square.com\\\/es\\\/\",\"name\":\"MINT Square\",\"description\":\"Programmatic Advertising MINT-frisch\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mint-square.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Publicidad Digital Exterior (DOOH) - MINT Square","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/publicidad-digital-fuera-de-casa-dooh\/","og_locale":"es_ES","og_type":"article","og_title":"Publicidad Digital Exterior (DOOH)","og_description":"[vc_row row_height_percent=\u00bb85″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb7″ bottom_padding=\u00bb7″ back_image=\u00bb108608″ parallax=\u00bbyes\u00bb kburns=\u00bbmagnetic\u00bb overlay_color=\u00bbcolor-black\u00bb overlay_alpha=\u00bb60″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb204994″ overlay_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb […]","og_url":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/publicidad-digital-fuera-de-casa-dooh\/","og_site_name":"MINT Square","article_modified_time":"2025-07-07T14:35:50+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/mint-square.com\/wp-content\/uploads\/2023\/06\/cropped-mint-square-logo-icon.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/publicidad-digital-fuera-de-casa-dooh\/","url":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/publicidad-digital-fuera-de-casa-dooh\/","name":"Publicidad Digital Exterior (DOOH) - MINT Square","isPartOf":{"@id":"https:\/\/mint-square.com\/es\/#website"},"datePublished":"2023-11-15T10:23:18+00:00","dateModified":"2025-07-07T14:35:50+00:00","breadcrumb":{"@id":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/publicidad-digital-fuera-de-casa-dooh\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/publicidad-digital-fuera-de-casa-dooh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/publicidad-digital-fuera-de-casa-dooh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/mint-square.com\/es\/"},{"@type":"ListItem","position":2,"name":"Gesti\u00f3n de campa\u00f1as","item":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/"},{"@type":"ListItem","position":3,"name":"Publicidad en Tiempo Real (RTA)","item":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/"},{"@type":"ListItem","position":4,"name":"Publicidad Digital Exterior (DOOH)"}]},{"@type":"WebSite","@id":"https:\/\/mint-square.com\/es\/#website","url":"https:\/\/mint-square.com\/es\/","name":"MINT Square","description":"Programmatic Advertising MINT-frisch","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mint-square.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/mint-square.com\/es\/wp-json\/wp\/v2\/pages\/120973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mint-square.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mint-square.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mint-square.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mint-square.com\/es\/wp-json\/wp\/v2\/comments?post=120973"}],"version-history":[{"count":9,"href":"https:\/\/mint-square.com\/es\/wp-json\/wp\/v2\/pages\/120973\/revisions"}],"predecessor-version":[{"id":146804,"href":"https:\/\/mint-square.com\/es\/wp-json\/wp\/v2\/pages\/120973\/revisions\/146804"}],"up":[{"embeddable":true,"href":"https:\/\/mint-square.com\/es\/wp-json\/wp\/v2\/pages\/120984"}],"wp:attachment":[{"href":"https:\/\/mint-square.com\/es\/wp-json\/wp\/v2\/media?parent=120973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}