{"id":120969,"date":"2023-11-14T17:11:12","date_gmt":"2023-11-14T16:11:12","guid":{"rendered":"https:\/\/mint-square.com\/display-video\/"},"modified":"2025-07-07T16:35:07","modified_gmt":"2025-07-07T14:35:07","slug":"display-video","status":"publish","type":"page","link":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/display-video\/","title":{"rendered":"Display & Video"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb85″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb7″ bottom_padding=\u00bb7″ back_image=\u00bb108595″ parallax=\u00bbyes\u00bb kburns=\u00bbmagnetic\u00bb overlay_color=\u00bbcolor-black\u00bb overlay_alpha=\u00bb55″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb629981″ overlay_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb2″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-160000″ text_weight=\u00bb500″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb826382″ text_color_type=\u00bbuncode-palette\u00bb]Publicidad en Tiempo Real[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-338686″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb416057″ text_color_type=\u00bbuncode-palette\u00bb]Display & Video[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-155944″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb406571″ text_color_type=\u00bbuncode-palette\u00bb]Implementaci\u00f3n de formatos publicitarios cl\u00e1sicos y orientados al futuro[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb4″ overlay_color=\u00bbcolor-xsdn\u00bb overlay_alpha=\u00bb70″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb row_name=\u00bbWelcome\u00bb][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ width=\u00bb4\/12″][vc_custom_heading text_size=\u00bbh3″ text_align=\u00bbtext-left\u00bb text_uppercase=\u00bb\u00bb uncode_shortcode_id=\u00bb161197″]\u00bfQu\u00e9 se entiende por Display y Video?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb8\/12″ uncode_shortcode_id=\u00bb128109″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb829667″ text_color_type=\u00bbuncode-palette\u00bb]La publicidad display se refiere a todas las formas de acciones publicitarias online en las que se muestran contenidos basados en gr\u00e1ficos. La forma m\u00e1s com\u00fan de publicidad display es la publicidad de banners.<\/p>\n

El contenido de video emotivo ayuda, entre otras cosas, en la construcci\u00f3n de una marca. Con videos llamativos, es posible llegar a la audiencia en cualquier lugar: mientras se est\u00e1 en movimiento con el tel\u00e9fono, en el ordenador del trabajo o en casa frente al televisor.<\/span><\/span> [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb325872″ text_color_type=\u00bbuncode-palette\u00bb]La tarea m\u00e1s importante de la publicidad display y de video es crear est\u00edmulos visuales que inciten al usuario a interactuar con el medio publicitario (por ejemplo, haciendo clic). Luego, el usuario es redirigido a una p\u00e1gina de destino del anunciante.<\/p>\n

Para esto, se pueden utilizar redes de editores de todo el WWW.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ back_color=\u00bbcolor-petrol-blue\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb806815″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_use_pixel=\u00bbyes\u00bb position_vertical=\u00bbmiddle\u00bb align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb960″][vc_custom_heading heading_semantic=\u00bbh4″ text_size=\u00bbfontsize-155944″ text_weight=\u00bb400″ uncode_shortcode_id=\u00bb197569″]La publicidad display y video program\u00e1tica ya es est\u00e1ndar. \u00a1MINT aporta innovaci\u00f3n a pesar de ello![\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb141890″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-613363″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb187296″][vc_custom_heading heading_semantic=\u00bbh1″ text_size=\u00bbh1″ uncode_shortcode_id=\u00bb431913″]Ventajas de la publicidad display y video program\u00e1tica[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbEntrega de alto alcance\u00bb uncode_shortcode_id=\u00bb876938″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]en todo el World Wide Web.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbAmplia selecci\u00f3n\u00bb uncode_shortcode_id=\u00bb131774″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]de editores con inventario de alta calidad[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbM\u00e1xima flexibilidad\u00bb uncode_shortcode_id=\u00bb783446″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]en la entrega de campa\u00f1as gracias a las ventajas de la publicidad en tiempo real.[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbMejor rendimiento posible\u00bb uncode_shortcode_id=\u00bb719038″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]mediante optimizaciones regulares[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb602512″][vc_column width=\u00bb1\/1″][vc_separator sep_color=\u00bbcolor-141140″ uncode_shortcode_id=\u00bb116668″ sep_color_type=\u00bbuncode-palette\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb5″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb298887″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-613363″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb187296″][vc_custom_heading heading_semantic=\u00bbh1″ text_size=\u00bbh1″ uncode_shortcode_id=\u00bb260305″]Opciones de Segmentaci\u00f3n[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-globe2″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbBasadas en la geolocalizaci\u00f3n\u00bb uncode_shortcode_id=\u00bb192888″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Segmentaci\u00f3n a nivel de regi\u00f3n, ciudades, c\u00f3digos postales, hiperlocal[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-group\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbAudiencias\u00bb uncode_shortcode_id=\u00bb611261″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Conjuntos de datos de diversos proveedores de datos[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-air-play\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbEntorno\u00bb uncode_shortcode_id=\u00bb160096″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Entornos tem\u00e1ticos relevantes, segmentaci\u00f3n por palabras clave[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-laptop-phone\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbDispositivos\u00bb uncode_shortcode_id=\u00bb207932″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Tipos de dispositivos como smartphone, desktop, tablet[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ back_color=\u00bbcolor-mint-green\u00bb overlay_alpha=\u00bb50″ equal_height=\u00bbyes\u00bb gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb160231″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″][vc_gallery el_id=\u00bbgallery-35715967889″ type=\u00bbcarousel\u00bb random=\u00bbyes\u00bb medias=\u00bb105879,105880,105881,105882,105883,105884,105885,105886,105890″ explode_albums=\u00bbyes\u00bb carousel_lg=\u00bb1″ carousel_md=\u00bb1″ carousel_sm=\u00bb1″ thumb_size=\u00bbthree-two\u00bb gutter_size=\u00bb4″ carousel_interval=\u00bb5000″ carousel_navspeed=\u00bb400″ carousel_loop=\u00bbyes\u00bb carousel_overflow=\u00bbyes\u00bb carousel_dots=\u00bbyes\u00bb carousel_dots_mobile=\u00bbyes\u00bb stage_padding=\u00bb0″ single_overlay_opacity=\u00bb50″ single_overlay_anim=\u00bbno\u00bb single_text_anim=\u00bbno\u00bb single_image_anim=\u00bbno\u00bb single_padding=\u00bb2″ single_border=\u00bbyes\u00bb lbox_title=\u00bbyes\u00bb lbox_caption=\u00bbyes\u00bb lbox_deep=\u00bbyes\u00bb lbox_no_arrows=\u00bbyes\u00bb lbox_no_tmb=\u00bbyes\u00bb uncode_shortcode_id=\u00bb683147″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb2″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ back_color=\u00bbcolor-white\u00bb overlay_alpha=\u00bb50″ radius=\u00bbxs\u00bb shadow=\u00bbsm\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb2″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb101268″ back_color_type=\u00bbuncode-palette\u00bb][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb heading_semantic=\u00bbh5″ text_size=\u00bbfontsize-160000″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb429350″ text_color_type=\u00bbuncode-palette\u00bb]Ejemplos[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb text_size=\u00bbfontsize-155944″ uncode_shortcode_id=\u00bb852736″ text_color_type=\u00bbuncode-palette\u00bb]Display & Video[\/vc_custom_heading][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb185952″ text_color_type=\u00bbuncode-palette\u00bb]En la publicidad de display y video, la creatividad no tiene l\u00edmites. Lo importante aqu\u00ed es saber: \u00bfQU\u00c9 quiero promocionar? \u00bfA QUI\u00c9N quiero llegar? \u00bfQu\u00e9 EFECTO debe tener la publicidad en mi audiencia objetivo? \u00bfCu\u00e1les son mis OBJETIVOS DE CAMPA\u00d1A? \u00bfCu\u00e1les son las KPI que, por lo tanto, son importantes? Estos y muchos otros factores determinan el \u00e9xito de los banners y videos publicitarios utilizados. Los siguientes ejemplos muestran la diversidad de nuestro trabajo. Obtenga m\u00e1s informaci\u00f3n sobre nuestros servicios creativos aqu\u00ed<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb6″ back_color=\u00bbcolor-anthrazite\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb898742″ back_color_type=\u00bbuncode-palette\u00bb][vc_column width=\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb191935″][vc_single_image media=\u00bb145523″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb160145″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ 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