{"id":120967,"date":"2023-11-14T12:49:28","date_gmt":"2023-11-14T11:49:28","guid":{"rendered":"https:\/\/mint-square.com\/tv-digital-ptv-atv-ctv\/"},"modified":"2025-07-07T16:36:12","modified_gmt":"2025-07-07T14:36:12","slug":"tv-digital-ptv-atv-ctv","status":"publish","type":"page","link":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-tiempo-real-rta\/tv-digital-ptv-atv-ctv\/","title":{"rendered":"TV Digital (PTV \/ ATV \/ CTV)"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb85″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb7″ bottom_padding=\u00bb7″ back_image=\u00bb108625″ parallax=\u00bbyes\u00bb kburns=\u00bbmagnetic\u00bb overlay_color=\u00bbcolor-black\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb190046″ overlay_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb2″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-160000″ text_weight=\u00bb500″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb381760″ text_color_type=\u00bbuncode-palette\u00bb]Real Time Advertising[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-338686″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb122849″ text_color_type=\u00bbuncode-palette\u00bb]TV Digital[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-155944″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb499458″ text_color_type=\u00bbuncode-palette\u00bb]Implementaci\u00f3n de formatos publicitarios cl\u00e1sicos y orientados al futuro[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb2″ bottom_padding=\u00bb3″ overlay_alpha=\u00bb50″ gutter_size=\u00bb0″ column_width_use_pixel=\u00bbyes\u00bb shift_y=\u00bb0″ z_index=\u00bb0″ top_divider=\u00bbgradient\u00bb bottom_divider=\u00bbgradient\u00bb column_width_pixel=\u00bb1400″ uncode_shortcode_id=\u00bb783669″ el_id=\u00bbintro-boxes-digital-tv\u00bb][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ override_padding=\u00bbyes\u00bb column_padding=\u00bb0″ overlay_alpha=\u00bb50″ radius=\u00bbsm\u00bb shadow=\u00bbxl\u00bb shadow_darker=\u00bbyes\u00bb shift_x=\u00bb0″ shift_y=\u00bb-5″ shift_y_fixed=\u00bbyes\u00bb shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb110072″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ equal_height=\u00bbyes\u00bb gutter_size=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ limit_content=\u00bb\u00bb uncode_shortcode_id=\u00bb420747″][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb back_color=\u00bbcolor-gradient-petrol-blue\u00bb overlay_alpha=\u00bb50″ border_color=\u00bbtransparent\u00bb border_style=\u00bbsolid\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″ uncode_shortcode_id=\u00bb144908″ back_color_type=\u00bbuncode-palette\u00bb border_color_type=\u00bbuncode-palette\u00bb][vc_icon icon=\u00bbfa fa-television\u00bb icon_color=\u00bbcolor-moss_green\u00bb size=\u00bbfa-3x\u00bb text_size=\u00bbh2″ text_weight=\u00bb600″ text_lead=\u00bbsmall\u00bb text_reduced=\u00bbyes\u00bb uncode_shortcode_id=\u00bb172483″ icon_color_type=\u00bbuncode-palette\u00bb]<\/p>\n

PTV<\/h2>\n

[\/vc_icon][vc_button size=\u00bbbtn-lg\u00bb hover_fx=\u00bboutlined\u00bb outline=\u00bbyes\u00bb text_skin=\u00bbyes\u00bb border_width=\u00bb0″ uncode_shortcode_id=\u00bb903523″ link=\u00bburl:%23programmatic-tv|title:Mittelstand\u00bb]Programmatic TV[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb back_color=\u00bbcolor-gradient-petrol-blue\u00bb overlay_alpha=\u00bb50″ border_color=\u00bbtransparent\u00bb border_style=\u00bbsolid\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ width=\u00bb1\/3″ uncode_shortcode_id=\u00bb161541″ back_color_type=\u00bbuncode-palette\u00bb border_color_type=\u00bbuncode-palette\u00bb][vc_icon icon=\u00bbfa fa-wifi\u00bb icon_color=\u00bbcolor-moss_green\u00bb size=\u00bbfa-3x\u00bb text_size=\u00bbh2″ text_weight=\u00bb600″ text_lead=\u00bbsmall\u00bb text_reduced=\u00bbyes\u00bb uncode_shortcode_id=\u00bb186639″ icon_color_type=\u00bbuncode-palette\u00bb]<\/p>\n

ATV<\/h2>\n

[\/vc_icon][vc_button button_color=\u00bbcolor-moss_green\u00bb size=\u00bbbtn-lg\u00bb custom_typo=\u00bbyes\u00bb font_family=\u00bbfont-130291″ font_weight=\u00bb400″ border_width=\u00bb0″ uncode_shortcode_id=\u00bb160116″ link=\u00bburl:%23addressable-tv|title:Addressable%20TV\u00bb button_color_type=\u00bbuncode-palette\u00bb]Addressable TV[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb back_color=\u00bbcolor-gradient-petrol-blue\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/3″ uncode_shortcode_id=\u00bb799698″ back_color_type=\u00bbuncode-palette\u00bb][vc_icon icon=\u00bbfa fa-gamepad\u00bb icon_color=\u00bbcolor-moss_green\u00bb size=\u00bbfa-3x\u00bb text_size=\u00bbh2″ text_weight=\u00bb600″ text_lead=\u00bbsmall\u00bb text_reduced=\u00bbyes\u00bb uncode_shortcode_id=\u00bb764462″ icon_color_type=\u00bbuncode-palette\u00bb]<\/p>\n

CTV<\/h2>\n

[\/vc_icon][vc_button button_color=\u00bbcolor-moss_green\u00bb size=\u00bbbtn-lg\u00bb custom_typo=\u00bbyes\u00bb font_family=\u00bbfont-130291″ font_weight=\u00bb400″ border_width=\u00bb0″ uncode_shortcode_id=\u00bb814525″ link=\u00bburl:%23connected-tv|title:Agenturen\u00bb button_color_type=\u00bbuncode-palette\u00bb]Connected TV[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb2″ bottom_padding=\u00bb0″ back_color=\u00bbcolor-white\u00bb overlay_alpha=\u00bb40″ gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb975887″ back_color_type=\u00bbuncode-palette\u00bb row_name=\u00bbprogrammatic-tv\u00bb][vc_column column_width_use_pixel=\u00bbyes\u00bb position_vertical=\u00bbmiddle\u00bb align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb960″][vc_custom_heading text_color=\u00bbcolor-anthrazite\u00bb heading_semantic=\u00bbh4″ text_size=\u00bbfontsize-155944″ uncode_shortcode_id=\u00bb103512″ text_color_type=\u00bbuncode-palette\u00bb]Programmatic TV[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb40″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb row_name=\u00bbWelcome\u00bb uncode_shortcode_id=\u00bb443963″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ width=\u00bb4\/12″][vc_custom_heading text_size=\u00bbh3″ text_align=\u00bbtext-left\u00bb text_uppercase=\u00bb\u00bb uncode_shortcode_id=\u00bb790119″]\u00bfQu\u00e9 es PTV y por qu\u00e9 deber\u00edas usarla?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb8\/12″ uncode_shortcode_id=\u00bb128109″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb25″ gutter_size=\u00bb4″ shift_y=\u00bb0″ z_index=\u00bb0″ limit_content=\u00bb\u00bb uncode_shortcode_id=\u00bb244554″][vc_column_inner width=\u00bb1\/2″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb234440″ text_color_type=\u00bbuncode-palette\u00bb]La televisi\u00f3n program\u00e1tica (PTV) combina la reserva y distribuci\u00f3n de publicidad en tiempo real con el alcance de la televisi\u00f3n lineal, garantizando as\u00ed la m\u00e1xima calidad de las campa\u00f1as. Esto hace posible reservar program\u00e1ticamente anuncios publicitarios durante la emisi\u00f3n en vivo de programas de televisi\u00f3n.<\/span><\/p>\n

Con la addressable TV (ATV), solo se llega a los televisores (inteligentes) con capacidad de internet. Los materiales publicitarios se superponen a la se\u00f1al de TV lineal.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb111259″ text_color_type=\u00bbuncode-palette\u00bb]Las campa\u00f1as de PTV son reservadas por los clientes a trav\u00e9s de una DSP (plataforma de reserva digital). En combinaci\u00f3n con el TV-AdServer,<\/span>,<\/span> la proyecci\u00f3n basada en datos de la audiencia y el alcance actual garantiza que se transmita el anuncio de TV correcto en tiempo real durante el bloque publicitario lineal. Las mediciones en tiempo real de los dispositivos HbbTV (con capacidad de internet) sirven, adem\u00e1s de los datos hist\u00f3ricos de TV, como base de datos para PTV.<\/span><\/p>\n

\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/span>Si ya est\u00e1s reservando tus campa\u00f1as de manera program\u00e1tica, puedes ampliar tus canales para la publicidad en video f\u00e1cilmente con la televisi\u00f3n lineal.<\/span> [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb177628″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-613363″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb187296″][vc_separator sep_color=\u00bbcolor-141140″ uncode_shortcode_id=\u00bb116668″ sep_color_type=\u00bbuncode-palette\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb2″ bottom_padding=\u00bb6″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb192770″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb309249″][vc_custom_heading heading_semantic=\u00bbh1″ uncode_shortcode_id=\u00bb129856″]Opciones de Segmentaci\u00f3n[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-user3″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbP\u00fablico objetivo\u00bb uncode_shortcode_id=\u00bb184950″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Orientaci\u00f3n a todos los espectadores del canal. Los datos se componen de datos hist\u00f3ricos de AGF y mediciones en tiempo real (HbbTv).[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-clock2″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbBasadas en el tiempo\u00bb uncode_shortcode_id=\u00bb171557″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Prime-Time, franjas horarias, d\u00edas de la semana[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-power-off\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbEntorno\u00bb uncode_shortcode_id=\u00bb211315″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Canales de TV[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbright\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb176413″ el_class=\u00bblist-vorteile\u00bb][vc_custom_heading heading_semantic=\u00bbh1″ uncode_shortcode_id=\u00bb137590″]Tus beneficios con PTV[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb3″ shift_y=\u00bb0″ z_index=\u00bb0″ limit_content=\u00bb\u00bb uncode_shortcode_id=\u00bb212337″][vc_column_inner column_width_percent=\u00bb100″ position_horizontal=\u00bbright\u00bb gutter_size=\u00bb4″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb142774″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_lead=\u00bbyes\u00bb add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb uncode_shortcode_id=\u00bb102046″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb title=\u00bbOrientaci\u00f3n en la TV lineal\u00bb][\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbAlcance efectivo en TV\u00bb uncode_shortcode_id=\u00bb946199″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb][\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbTransparencia digital\u00bb uncode_shortcode_id=\u00bb196455″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb][\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbAccesibilidad para todos\u00bb uncode_shortcode_id=\u00bb213044″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb][\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb3″ back_color=\u00bbaccent\u00bb overlay_color=\u00bbcolor-petrol-blue\u00bb overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb134959″ back_color_type=\u00bbuncode-palette\u00bb row_name=\u00bbaddressable-tv\u00bb overlay_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_use_pixel=\u00bbyes\u00bb position_vertical=\u00bbmiddle\u00bb align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb960″][vc_custom_heading heading_semantic=\u00bbh4″ text_size=\u00bbfontsize-155944″ uncode_shortcode_id=\u00bb182939″]Addressable TV (ATV)[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb1″ overlay_alpha=\u00bb70″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb row_name=\u00bbWelcome\u00bb uncode_shortcode_id=\u00bb244117″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ width=\u00bb4\/12″][vc_custom_heading text_size=\u00bbh3″ text_align=\u00bbtext-left\u00bb text_uppercase=\u00bb\u00bb uncode_shortcode_id=\u00bb652383″]\u00bfQu\u00e9 es ATV y por qu\u00e9 deber\u00edas utilizarlo?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb8\/12″ uncode_shortcode_id=\u00bb128109″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb160254″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb732261″ text_color_type=\u00bbuncode-palette\u00bb]Hoy en d\u00eda, existen muchos dispositivos con capacidad de Internet para ver televisi\u00f3n, como Smart TV, Fire TV Stick y consolas de juegos. Esto permite combinar la televisi\u00f3n, como el medio con mayor alcance, con la orientaci\u00f3n espec\u00edfica del mundo digital.<\/p>\n

Cuando se publicita a trav\u00e9s de la addressable TV (ATV), se superponen banners publicitarios sobre la imagen de la televisi\u00f3n lineal. ATV, al colocarse en programas de televisi\u00f3n lineales, ofrece nuevas oportunidades para llegar a la audiencia objetivo. En este caso, la seguridad de la marca est\u00e1 siempre garantizada gracias al uso de emisoras de alta calidad.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb216468″ text_color_type=\u00bbuncode-palette\u00bb]Cuando se publicita a trav\u00e9s de la addressable TV (ATV), se superponen banners publicitarios sobre la imagen de la televisi\u00f3n lineal. ATV, al colocarse en programas de televisi\u00f3n lineales, ofrece nuevas oportunidades para llegar a la audiencia objetivo. En este caso, la seguridad de la marca est\u00e1 siempre garantizada gracias al uso de emisoras de alta calidad.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb177628″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-613363″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb187296″][vc_separator sep_color=\u00bbcolor-141140″ uncode_shortcode_id=\u00bb116668″ sep_color_type=\u00bbuncode-palette\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb2″ bottom_padding=\u00bb5″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb147096″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb2″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb211731″][vc_custom_heading heading_semantic=\u00bbh1″ uncode_shortcode_id=\u00bb129856″]Opciones de Segmentaci\u00f3n[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb160865″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-user3″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbP\u00fablico objetivo\u00bb uncode_shortcode_id=\u00bb494388″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Segmentaci\u00f3n mediante el uso de datos de audiencia existentes (datos demogr\u00e1ficos, datos de intereses)[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-clock2″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbBasadas en el tiempo\u00bb uncode_shortcode_id=\u00bb171557″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Prime-Time, franjas horarias, d\u00edas de la semana[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-globe2″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbBasadas en la geolocalizaci\u00f3n\u00bb uncode_shortcode_id=\u00bb211079″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Estado, ciudad, c\u00f3digo postal[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-power-off\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbEntorno\u00bb uncode_shortcode_id=\u00bb113806″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Canales de TV[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbright\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb214377″ el_class=\u00bblist-vorteile\u00bb][vc_custom_heading heading_semantic=\u00bbh1″ uncode_shortcode_id=\u00bb209227″]Tus ventajas con ATV[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb3″ shift_y=\u00bb0″ z_index=\u00bb0″ limit_content=\u00bb\u00bb uncode_shortcode_id=\u00bb212337″][vc_column_inner column_width_percent=\u00bb100″ position_horizontal=\u00bbright\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb200709″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbComplemento \u00f3ptimo\u00bb uncode_shortcode_id=\u00bb922403″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]comparado con otros canales, para representar todo el recorrido del cliente[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbComunicaci\u00f3n emocional\u00bb uncode_shortcode_id=\u00bb868830″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]mediante el uso de videos adecuados o formatos de banner grandes y llamativos[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbLlegada a la audiencia\u00bb uncode_shortcode_id=\u00bb158762″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]en situaciones de alta atenci\u00f3n, como al ver la serie favorita[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbFlexibilidad\u00bb uncode_shortcode_id=\u00bb214292″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]en la gesti\u00f3n de campa\u00f1as aprovechando las ventajas de la publicidad en tiempo real[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ back_color=\u00bbcolor-mint-green\u00bb overlay_alpha=\u00bb50″ equal_height=\u00bbyes\u00bb gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb174016″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″][vc_gallery el_id=\u00bbgallery-35715967889″ type=\u00bbcarousel\u00bb random=\u00bbyes\u00bb medias=\u00bb105345,105344″ explode_albums=\u00bbyes\u00bb carousel_lg=\u00bb1″ carousel_md=\u00bb1″ carousel_sm=\u00bb1″ thumb_size=\u00bbthree-two\u00bb gutter_size=\u00bb4″ carousel_interval=\u00bb5000″ carousel_navspeed=\u00bb400″ carousel_loop=\u00bbyes\u00bb carousel_overflow=\u00bbyes\u00bb carousel_dots=\u00bbyes\u00bb carousel_dots_mobile=\u00bbyes\u00bb stage_padding=\u00bb0″ single_overlay_opacity=\u00bb50″ single_overlay_anim=\u00bbno\u00bb single_text_anim=\u00bbno\u00bb single_image_anim=\u00bbno\u00bb single_padding=\u00bb2″ single_border=\u00bbyes\u00bb lbox_title=\u00bbyes\u00bb lbox_caption=\u00bbyes\u00bb lbox_social=\u00bbyes\u00bb lbox_deep=\u00bbyes\u00bb lbox_no_arrows=\u00bbyes\u00bb lbox_no_tmb=\u00bbyes\u00bb uncode_shortcode_id=\u00bb139262″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb2″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ back_color=\u00bbcolor-white\u00bb overlay_alpha=\u00bb50″ radius=\u00bbxs\u00bb shadow=\u00bbsm\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb2″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb101268″ back_color_type=\u00bbuncode-palette\u00bb][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb heading_semantic=\u00bbh5″ text_size=\u00bbfontsize-160000″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb152705″ text_color_type=\u00bbuncode-palette\u00bb]Ejemplos[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb text_size=\u00bbfontsize-155944″ uncode_shortcode_id=\u00bb173110″ text_color_type=\u00bbuncode-palette\u00bb]ATV[\/vc_custom_heading][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb834779″ text_color_type=\u00bbuncode-palette\u00bb]Ya sea con banners grandes o videos, en el entorno de ATV \/ CTV son posibles formatos publicitarios emocionantes. Dado que nos encontramos en un entorno televisivo, los banners ya no se dirigen solo a una persona, sino a menudo a todo el hogar. Pero incluso en este entorno, hay posibilidades emocionantes de implementaci\u00f3n, como acciones de DCO, por ejemplo. Obtenga m\u00e1s informaci\u00f3n sobre nuestros servicios creativos aqu\u00ed<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb3″ back_color=\u00bbaccent\u00bb overlay_color=\u00bbcolor-petrol-blue\u00bb overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb437581″ back_color_type=\u00bbuncode-palette\u00bb row_name=\u00bbconnected-tv\u00bb overlay_color_type=\u00bbuncode-palette\u00bb css=\u00bb.vc_custom_1682694876650{margin-top: 4em !important;}\u00bb][vc_column column_width_use_pixel=\u00bbyes\u00bb position_vertical=\u00bbmiddle\u00bb align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb960″][vc_custom_heading heading_semantic=\u00bbh4″ text_size=\u00bbfontsize-155944″ uncode_shortcode_id=\u00bb137222″]Connected TV (CTV)[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb1″ overlay_alpha=\u00bb70″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb row_name=\u00bbWelcome\u00bb uncode_shortcode_id=\u00bb199957″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ width=\u00bb4\/12″][vc_custom_heading text_size=\u00bbh3″ text_align=\u00bbtext-left\u00bb text_uppercase=\u00bb\u00bb uncode_shortcode_id=\u00bb178998″]\u00bfQu\u00e9 es CTV y por qu\u00e9 deber\u00edas usarlo?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb8\/12″ uncode_shortcode_id=\u00bb128109″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb150387″]Connected TV (CTV) permite el acceso publicitario a espectadores que consumen poco o nada de televisi\u00f3n lineal. Mientras que en el ATV el enfoque sigue estando en la reproducci\u00f3n de banners, el CTV se centra en materiales publicitarios de video, reproducidos como pre-roll o mid-roll. La publicidad en ATV y CTV son buenas opciones cuando se busca lograr una alta cobertura.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb661280″]Sin embargo, el objetivo de alcanzar una amplia audiencia no significa prescindir de las ventajas de la oferta en tiempo real. De hecho, es todo lo contrario. A trav\u00e9s de la reproducci\u00f3n program\u00e1tica, tambi\u00e9n puedes dirigirte a tu audiencia en el entorno televisivo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb177628″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-613363″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb187296″][vc_separator sep_color=\u00bbcolor-141140″ uncode_shortcode_id=\u00bb116668″ sep_color_type=\u00bbuncode-palette\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb2″ bottom_padding=\u00bb6″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb192770″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb2″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb505203″][vc_custom_heading heading_semantic=\u00bbh1″ uncode_shortcode_id=\u00bb129856″]Opciones de Segmentaci\u00f3n[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb160192″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-user3″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbP\u00fablico objetivo\u00bb uncode_shortcode_id=\u00bb121732″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Segmentaci\u00f3n mediante el uso de datos de audiencia existentes (datos demogr\u00e1ficos, datos de intereses))[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-clock2″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbBasadas en el tiempo\u00bb uncode_shortcode_id=\u00bb171557″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Prime-Time, franjas horarias, d\u00edas de la semana[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-globe2″ icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbBasadas en la geolocalizaci\u00f3n\u00bb uncode_shortcode_id=\u00bb211079″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Estado, ciudad, c\u00f3digo postal[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-power-off\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ text_space=\u00bbfontspace-781688″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbEntorno\u00bb uncode_shortcode_id=\u00bb372736″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Mediateca[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbright\u00bb gutter_size=\u00bb2″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb208428″ el_class=\u00bblist-vorteile\u00bb][vc_custom_heading heading_semantic=\u00bbh1″ uncode_shortcode_id=\u00bb116289″]Tus ventajas con CTV[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb3″ shift_y=\u00bb0″ z_index=\u00bb0″ limit_content=\u00bb\u00bb uncode_shortcode_id=\u00bb212337″][vc_column_inner column_width_percent=\u00bb100″ position_horizontal=\u00bbright\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb452506″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbComplemento \u00f3ptimo\u00bb uncode_shortcode_id=\u00bb922403″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]para mapear todo el recorrido del cliente en comparaci\u00f3n con otros canales[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbComunicaci\u00f3n emocional\u00bb uncode_shortcode_id=\u00bb204430″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]mediante el uso de videos adecuados[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbP\u00fablico objetivo\u00bb uncode_shortcode_id=\u00bb775706″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]especialmente aquellos que ven menos o nada de televisi\u00f3n[\/vc_icon][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbFlexibilidad\u00bb uncode_shortcode_id=\u00bb214292″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]en la ejecuci\u00f3n de campa\u00f1as gracias a las ventajas de la publicidad en tiempo real[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb4″ back_color=\u00bbcolor-mint-green\u00bb overlay_alpha=\u00bb50″ equal_height=\u00bbyes\u00bb gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb162188″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″][vc_gallery el_id=\u00bbgallery-134509″ type=\u00bbcarousel\u00bb medias=\u00bb109081,109077,109073″ explode_albums=\u00bbyes\u00bb carousel_lg=\u00bb1″ carousel_md=\u00bb1″ carousel_sm=\u00bb1″ thumb_size=\u00bbthree-two\u00bb gutter_size=\u00bb4″ carousel_interval=\u00bb5000″ carousel_navspeed=\u00bb400″ carousel_loop=\u00bbyes\u00bb carousel_overflow=\u00bbyes\u00bb carousel_dots=\u00bbyes\u00bb carousel_dots_mobile=\u00bbyes\u00bb stage_padding=\u00bb0″ single_overlay_opacity=\u00bb50″ single_padding=\u00bb2″ uncode_shortcode_id=\u00bb196298″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb2″ back_color=\u00bbcolor-white\u00bb overlay_alpha=\u00bb30″ radius=\u00bbxs\u00bb shadow=\u00bbsm\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb2″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb111302″ back_color_type=\u00bbuncode-palette\u00bb][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb heading_semantic=\u00bbh5″ text_size=\u00bbfontsize-160000″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb152705″ text_color_type=\u00bbuncode-palette\u00bb]Ejemplos[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb text_size=\u00bbfontsize-155944″ uncode_shortcode_id=\u00bb142635″ text_color_type=\u00bbuncode-palette\u00bb]CTV[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb6″ back_color=\u00bbcolor-anthrazite\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb898742″ back_color_type=\u00bbuncode-palette\u00bb][vc_column width=\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb191935″][vc_single_image media=\u00bb145523″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb160145″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb656964″][vc_single_image media=\u00bb145527″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb154030″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb185019″][vc_single_image media=\u00bb145531″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb195594″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb150598″][vc_single_image media=\u00bb145535″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb115409″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb208577″][vc_single_image media=\u00bb145539″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb207549″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb585284″][vc_single_image media=\u00bb145543″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb108987″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb191935″][vc_single_image media=\u00bb145552″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb530316″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb656964″][vc_single_image media=\u00bb145547″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb143837″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb185019″][vc_single_image media=\u00bb145921″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb154333″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb150598″][vc_single_image media=\u00bb145610″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb155278″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb208577″][vc_single_image media=\u00bb145614″ media_width_percent=\u00bb100″ 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<\/p>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Philipp Mey \n\t\t\t\t\t\t\t<\/rs-layer>Eurowings \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square entiende c\u00f3mo integrar sin problemas nuestros valiosos datos de Eurowings en campa\u00f1as program\u00e1ticas. Esto nos permite llegar a las audiencias m\u00e1s relevantes con una gran precisi\u00f3n. La combinaci\u00f3n de la segmentaci\u00f3n basada en datos y la experiencia de Adform garantiza la m\u00e1xima eficiencia y un \u00e9xito medible para nuestros clientes. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Philipp Webert \n\t\t\t\t\t\t\t<\/rs-layer>Jack Wolfskin \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square es un socio comprometido y competente para nosotros en la publicidad program\u00e1tica. Apreciamos especialmente la comunicaci\u00f3n abierta y la colaboraci\u00f3n enfocada en soluciones. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Julia Pits \n\t\t\t\t\t\t\t<\/rs-layer>Bionorica \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square nos ofrece la m\u00e1xima flexibilidad en el uso de nuestros DSPs, tanto para las campa\u00f1as que gestionamos internamente como para las que gestiona MINT. Lo que m\u00e1s valoramos es el estrecho intercambio de colaboraci\u00f3n, que nos permite desarrollar estrategias efectivas juntos y optimizar la ejecuci\u00f3n de nuestras campa\u00f1as program\u00e1ticas. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Kirsten Haase \n\t\t\t\t\t\t\t<\/rs-layer>Peak Value \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square nos apoya tanto en la consultor\u00eda estrat\u00e9gica para la planificaci\u00f3n de nuestras campa\u00f1as program\u00e1ticas como en una ejecuci\u00f3n r\u00e1pida y fluida a nivel operativo. Estamos encantados de haber implementado juntos campa\u00f1as s\u00f3lidas en formatos cl\u00e1sicos como v\u00eddeo y display, as\u00ed como en CTV, DOOH y ATV. Un hito destacado fue una exitosa campa\u00f1a de DOOH con un enfoque t\u00e9cnico innovador, que dio lugar a un valioso case study. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"logo \n\t\t\t\t\t\t\t<\/rs-layer>Hasan Cevik \n\t\t\t\t\t\t\t<\/rs-layer>Shimano \n\t\t\t\t\t\t\t<\/rs-layer>La colaboraci\u00f3n con MINT Square nos ha permitido expandir nuestros canales program\u00e1ticos eficientemente y alcanzar a nuestra audiencia objetivo en toda Europa. Su profundo conocimiento del ecosistema AdTech y su apoyo constante tanto a nivel estrat\u00e9gico como operativo son de un valor incalculable para nosotros. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Hendrik Herdemerten \n\t\t\t\t\t\t\t<\/rs-layer>Respectad \n\t\t\t\t\t\t\t<\/rs-layer>Aprecio la colaboraci\u00f3n transparente y flexible con MINT Square. La posibilidad de externalizar tareas operativas de manera flexible, sin perder nunca el control, me da la confianza para apoyar a mis propios clientes de la mejor manera posible. Lo que m\u00e1s valoro es que incluso las peticiones de soporte espont\u00e1neas se gestionan con rapidez y el m\u00e1ximo cuidado. Gracias al intercambio continuo de informaci\u00f3n y transferencia de conocimiento, MINT Square desempe\u00f1a un papel crucial en mi trabajo y aporta valiosas perspectivas para el desarrollo de mis clientes. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Picture \n\t\t\t\t\t\t\t<\/rs-layer>Katrin Wolf \n\t\t\t\t\t\t\t<\/rs-layer>Morefire \n\t\t\t\t\t\t\t<\/rs-layer>La colaboraci\u00f3n con MINT Square nos ha permitido aprovechar eficazmente m\u00faltiples DSPs y gestionar de manera \u00f3ptima nuestras campa\u00f1as program\u00e1ticas. Valoramos enormemente el soporte r\u00e1pido y la asistencia continua que nos brinda MINT Square. La consolidaci\u00f3n de diversos canales a trav\u00e9s de m\u00faltiples DSPs, junto con un \u00fanico socio tecnol\u00f3gico que nos respalda, simplifica significativamente nuestro trabajo y mejora nuestra eficiencia en marketing digital. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t