{"id":120956,"date":"2023-11-10T12:01:38","date_gmt":"2023-11-10T11:01:38","guid":{"rendered":"https:\/\/mint-square.com\/pinterest\/"},"modified":"2025-07-07T16:40:21","modified_gmt":"2025-07-07T14:40:21","slug":"pinterest","status":"publish","type":"page","link":"https:\/\/mint-square.com\/es\/gestion-de-campanas\/publicidad-en-redes-sociales\/pinterest\/","title":{"rendered":"Pinterest"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb85″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb7″ bottom_padding=\u00bb7″ back_image=\u00bb108659″ parallax=\u00bbyes\u00bb kburns=\u00bbmagnetic\u00bb overlay_color=\u00bbcolor-black\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb498461″ overlay_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb2″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-160000″ text_weight=\u00bb500″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb857779″ text_color_type=\u00bbuncode-palette\u00bb]Publicidad en Redes Sociales[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-338686″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb137922″ text_color_type=\u00bbuncode-palette\u00bb]Pinterest[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-white\u00bb heading_semantic=\u00bbh1″ text_size=\u00bbfontsize-155944″ text_weight=\u00bb500″ uncode_shortcode_id=\u00bb675695″ text_color_type=\u00bbuncode-palette\u00bb]Uso de formatos publicitarios cl\u00e1sicos y orientados al futuro[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb4″ overlay_alpha=\u00bb70″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb row_name=\u00bbWelcome\u00bb uncode_shortcode_id=\u00bb146096″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ width=\u00bb4\/12″][vc_custom_heading text_size=\u00bbh3″ text_align=\u00bbtext-left\u00bb text_uppercase=\u00bb\u00bb uncode_shortcode_id=\u00bb190489″]\u00bfPor qu\u00e9 llevar a cabo campa\u00f1as en Pinterest?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ font_family=\u00bbfont-136269″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb8\/12″ uncode_shortcode_id=\u00bb128109″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2″][vc_column_text uncode_shortcode_id=\u00bb135333″]Aunque Pinterest se clasifica como una red social, la interacci\u00f3n social es m\u00e1s secundaria en esta plataforma. En primer lugar, Pinterest es, como su nombre indica, una \u00abpizarra online\u00bb. Esta se llena, por ejemplo, con intereses que se tienen, proyectos de bricolaje que se quieren probar o recetas que se quieren compartir. Por lo general, en Pinterest se busca de manera espec\u00edfica ciertas cosas. Y eso es precisamente lo que diferencia este canal de otras plataformas de redes sociales.<\/p>\n

En Espa\u00f1a, hay aproximadamente 16 millones de usuarios mensuales de Pinterest. A nivel mundial, son m\u00e1s de 450 millones, aunque la cifra var\u00eda. La gran mayor\u00eda de ellos son mujeres.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text text_color=\u00bbcolor-anthrazit\u00bb uncode_shortcode_id=\u00bb626058″ text_color_type=\u00bbuncode-palette\u00bb]La principal raz\u00f3n para realizar una campa\u00f1a en Pinterest es, en primer lugar, el alto tr\u00e1fico. Dado que esta plataforma se asemeja a un motor de b\u00fasqueda y los usuarios buscan espec\u00edficamente seg\u00fan sus intereses, la disposici\u00f3n a hacer clic en las publicaciones es alta.<\/p>\n

Esta particularidad tambi\u00e9n se refleja en las opciones de segmentaci\u00f3n. Adem\u00e1s de las opciones de segmentaci\u00f3n conocidas, como la segmentaci\u00f3n geogr\u00e1fica y demogr\u00e1fica, en Pinterest tambi\u00e9n se utilizan palabras clave. Un enfoque bien pensado en el uso de palabras clave conduce a los \u00e9xitos deseados en tus campa\u00f1as en Pinterest.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ back_color=\u00bbcolor-petrol-blue\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb194552″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_use_pixel=\u00bbyes\u00bb position_vertical=\u00bbmiddle\u00bb align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ column_width_pixel=\u00bb960″][vc_custom_heading heading_semantic=\u00bbh4″ text_size=\u00bbfontsize-155944″ text_weight=\u00bb400″ uncode_shortcode_id=\u00bb412551″]El marketing de motores de b\u00fasqueda se une a las redes sociales: Pinterest combina las fortalezas de estos dos mundos.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb5″ overlay_alpha=\u00bb0″ gutter_size=\u00bb100″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ style=\u00bbinherited\u00bb uncode_shortcode_id=\u00bb167578″][vc_column column_width_percent=\u00bb100″ align_horizontal=\u00bbalign_center\u00bb gutter_size=\u00bb3″ font_family=\u00bbfont-613363″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ css_animation=\u00bbalpha-anim\u00bb animation_speed=\u00bb800″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb187296″][vc_custom_heading heading_semantic=\u00bbh1″ text_size=\u00bbh1″ uncode_shortcode_id=\u00bb108033″]Ventajas de anunciarse en Pinterest[\/vc_custom_heading][vc_empty_space empty_h=\u00bb2″][vc_row_inner row_inner_height_percent=\u00bb0″ overlay_alpha=\u00bb100″ gutter_size=\u00bb4″ shift_y=\u00bb0″ limit_content=\u00bb\u00bb][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ mobile_width=\u00bb0″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/3″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbAlto tr\u00e1fico\u00bb uncode_shortcode_id=\u00bb179022″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Los anuncios suelen aparecer ante los usuarios porque han buscado espec\u00edficamente ese tema en particular. Se puede suponer que existe un cierto inter\u00e9s y, por lo tanto, el tr\u00e1fico ser\u00e1 alto.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb100″ shift_x=\u00bb0″ shift_y=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb3″ zoom_width=\u00bb0″ zoom_height=\u00bb0″ width=\u00bb1\/3″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbOpciones de Segmentaci\u00f3n\u00bb uncode_shortcode_id=\u00bb112314″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Adem\u00e1s de las opciones de segmentaci\u00f3n habituales como la segmentaci\u00f3n geogr\u00e1fica y demogr\u00e1fica, se utiliza principalmente la segmentaci\u00f3n por palabras clave.[\/vc_icon][\/vc_column_inner][vc_column_inner width=\u00bb1\/3″][vc_icon position=\u00bbleft\u00bb icon=\u00bbfa fa-check\u00bb icon_color=\u00bbcolor-petrol_blue\u00bb size=\u00bbfa-2x\u00bb text_weight=\u00bb500″ add_margin=\u00bbyes\u00bb align=\u00bbleft\u00bb title=\u00bbComplemento \u00f3ptimo\u00bb uncode_shortcode_id=\u00bb197948″ icon_color_type=\u00bbuncode-palette\u00bb el_class=\u00bbtargeting-options\u00bb]Pinterest tambi\u00e9n es una plataforma que se puede utilizar de manera \u00f3ptima como complemento de otros canales. En este caso, se mantiene la flexibilidad de las campa\u00f1as program\u00e1ticas y se llega a la audiencia a trav\u00e9s de un enfoque integral.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb5″ bottom_padding=\u00bb5″ back_color=\u00bbcolor-mint-green\u00bb overlay_alpha=\u00bb50″ equal_height=\u00bbyes\u00bb gutter_size=\u00bb4″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb207615″ back_color_type=\u00bbuncode-palette\u00bb][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ style=\u00bbdark\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″][vc_gallery el_id=\u00bbgallery-35715967889″ type=\u00bbcarousel\u00bb random=\u00bbyes\u00bb medias=\u00bb108205,108201,108197,108193,108189,108185,108181″ explode_albums=\u00bbyes\u00bb carousel_lg=\u00bb1″ carousel_md=\u00bb1″ carousel_sm=\u00bb1″ thumb_size=\u00bbthree-two\u00bb gutter_size=\u00bb4″ carousel_interval=\u00bb5000″ carousel_navspeed=\u00bb400″ carousel_loop=\u00bbyes\u00bb carousel_overflow=\u00bbyes\u00bb carousel_dots=\u00bbyes\u00bb carousel_dots_mobile=\u00bbyes\u00bb stage_padding=\u00bb0″ single_overlay_opacity=\u00bb50″ single_overlay_anim=\u00bbno\u00bb single_text_anim=\u00bbno\u00bb single_image_anim=\u00bbno\u00bb single_padding=\u00bb2″ single_border=\u00bbyes\u00bb lbox_title=\u00bbyes\u00bb lbox_caption=\u00bbyes\u00bb lbox_social=\u00bbyes\u00bb lbox_deep=\u00bbyes\u00bb lbox_no_arrows=\u00bbyes\u00bb lbox_no_tmb=\u00bbyes\u00bb uncode_shortcode_id=\u00bb203053″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_horizontal=\u00bbleft\u00bb position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb2″ override_padding=\u00bbyes\u00bb column_padding=\u00bb3″ back_color=\u00bbcolor-white\u00bb overlay_alpha=\u00bb50″ radius=\u00bbxs\u00bb shadow=\u00bbsm\u00bb shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb2″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/2″ uncode_shortcode_id=\u00bb101268″ back_color_type=\u00bbuncode-palette\u00bb][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb heading_semantic=\u00bbh5″ text_size=\u00bbfontsize-160000″ text_transform=\u00bbuppercase\u00bb text_space=\u00bbfontspace-135905″ uncode_shortcode_id=\u00bb429350″ text_color_type=\u00bbuncode-palette\u00bb]Ejemplos[\/vc_custom_heading][vc_custom_heading text_color=\u00bbcolor-moss_green\u00bb text_size=\u00bbfontsize-155944″ uncode_shortcode_id=\u00bb105768″ text_color_type=\u00bbuncode-palette\u00bb]Anuncios en Pinterest[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00bb155883″]Pinterest ofrece una variedad de formatos publicitarios cautivadores para presentar \u00f3ptimamente tu marca y productos. Desde los populares Pines promocionados hasta creativos anuncios de carrusel y anuncios de video inspiradores, aqu\u00ed encontrar\u00e1s el formato adecuado para transmitir tu mensaje. Aprovecha Pinterest para llegar a tu audiencia, inspirarla y convertirla en clientes. Con estos formatos publicitarios, aumentar\u00e1s la visibilidad de tu marca y presentar\u00e1s eficazmente tus ideas. Llegua a millones de usuarios de Pinterest y despierta inter\u00e9s con contenido visualmente atractivo. Descubra c\u00f3mo los formatos publicitarios de Pinterest pueden respaldar tus objetivos de marketing.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb4″ bottom_padding=\u00bb6″ back_color=\u00bbcolor-anthrazite\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb898742″ back_color_type=\u00bbuncode-palette\u00bb][vc_column width=\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb4″ width=\u00bb1\/6″ uncode_shortcode_id=\u00bb191935″][vc_single_image media=\u00bb145523″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb160145″][\/vc_column_inner][vc_column_inner 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