{"id":149484,"date":"2026-09-25T17:24:19","date_gmt":"2026-09-25T15:24:19","guid":{"rendered":"https:\/\/mint-square.com\/?page_id=149484"},"modified":"2026-10-27T17:28:56","modified_gmt":"2026-10-27T16:28:56","slug":"programmatic-advertising-guide","status":"publish","type":"page","link":"https:\/\/mint-square.com\/en\/programmatic-advertising-guide\/","title":{"rendered":"Programmatic Advertising Playbook"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;154376&#8243; css=&#8221;.vc_custom_1785246831319{padding-right: 18px !important;padding-left: 18px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-white&#8221; back_image=&#8221;149515&#8243; overlay_color=&#8221;color-black&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207161&#8243; overlay_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221; mobile_height=&#8221;500&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;149962&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-161249&#8243; uncode_shortcode_id=&#8221;381588&#8243; heading_custom_size=&#8221;clamp(20px, 2vw, 35px)&#8221;]MINT Square&#8217;s[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;custom&#8221; css_animation=&#8221;curtain-words&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;20&#8243; uncode_shortcode_id=&#8221;101254&#8243; heading_custom_size=&#8221;clamp(24px, 9vw, 130px)&#8221;]Programmatic Advertising Playbook[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;130857&#8243;]<\/p>\n<h2>Getting Started with Programmatic Advertising in 2027<\/h2>\n<p>Programmatic advertising can open up new ways to reach audiences across Display, Online Video, CTV, DOOH, Digital Audio and more. Our free programmatic advertising guide makes getting started with programmatic advertising easier for beginners. It helps marketers who are new to programmatic decide where to start, which technology to use and whether it fits their media strategy.<\/p>\n<p>Above all, this practical guide to programmatic advertising takes a marketer&#8217;s perspective: what programmatic is and how it works. It also shows where programmatic fits alongside Search and Paid Social, and what you need to plan your first campaign. In addition, it covers the limitations, costs and operational decisions to understand before you start. However, the aim is not to replace what already works. Instead, it helps you assess what programmatic could add to your media strategy.<\/p>\n<p>So fill in the form to download the full programmatic advertising guide for beginners as a PDF. It&#8217;s free, and it&#8217;s yours to keep.<\/p>\n<h2>What&#8217;s inside the guide<\/h2>\n<p>Overall, this guide to programmatic advertising for beginners covers seven topics:<\/p>\n<ul>\n<li>What programmatic advertising is and how it actually works<\/li>\n<li>How programmatic fits alongside Google, Meta and your existing media mix<\/li>\n<li>Which channels and environments you can buy programmatically<\/li>\n<li>How to assess whether programmatic is right for your organisation<\/li>\n<li>What technology, data, creative and expertise you need to get started<\/li>\n<li>How to choose the right operating model and plan your first campaign<\/li>\n<li>How to measure results and turn your first campaign into useful learnings<\/li>\n<\/ul>\n<p>[\/vc_column_text][uncode_socials][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; 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row_height_percent=&#8221;0&#8243; back_color=&#8221;color-272657&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;185439&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;163044&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;791335&#8243;]<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<div class=\"mint-faq-list\" style=\"margin-top: 28px;\">\n<div class=\"mint-q\" style=\"border: 1px solid #DFDFDF; border-left: 3px solid #4FB79D; background: #FFFFFF; padding: 20px 24px; margin: 0 0 14px;\">\n<h3 style=\"margin: 0 0 10px; font-size: 18px; line-height: 1.4; color: #022632;\">What is Programmatic Advertising?<\/h3>\n<p style=\"margin: 0; color: #333333;\">In short, programmatic advertising is a technology-enabled way of buying and managing digital advertising. Buying technology then evaluates each opportunity as it appears and matches it to a campaign&#8217;s audience, objectives and buying rules. So instead of booking individual placements directly with publishers, this happens automatically whenever an advertising opportunity becomes available. You can use programmatic across many media environments, including Display, Online Video, Connected TV (CTV), Digital Out-of-Home (DOOH), Digital Audio and Native. <a style=\"color: #022632; font-weight: 600; text-decoration: underline;\" href=\"https:\/\/mint-square.com\/en\/blog\/what-is-programmatic-advertising\/\">Chapter 1<\/a> of the programmatic advertising guide also shows what this changes for your media planning.<\/p>\n<\/div>\n<div class=\"mint-q\" style=\"border: 1px solid #DFDFDF; border-left: 3px solid #4FB79D; background: #FFFFFF; padding: 20px 24px; margin: 0 0 14px;\">\n<h3 style=\"margin: 0 0 10px; font-size: 18px; line-height: 1.4; color: #022632;\">How does Programmatic Advertising work?<\/h3>\n<p style=\"margin: 0; color: #333333;\">Generally, advertisers use a Demand-Side Platform (DSP) to access advertising inventory from publishers and media owners. When an advertising opportunity becomes available, the DSP evaluates the placement, the context and the available audience signals. Then it decides whether the opportunity matches the campaign criteria. This exchange follows OpenRTB, a standard maintained by the <a style=\"color: #022632; font-weight: 600; text-decoration: underline;\" href=\"https:\/\/iabtechlab.com\/standards\/openrtb\/\">IAB Tech Lab<\/a>. However, not every programmatic purchase runs through a real-time auction. You can also buy inventory through Private Marketplaces (PMPs) or Programmatic Guaranteed deals. The programmatic advertising guide explains when each of these deal types makes sense.<\/p>\n<\/div>\n<div class=\"mint-q\" style=\"border: 1px solid #DFDFDF; border-left: 3px solid #4FB79D; background: #FFFFFF; padding: 20px 24px; margin: 0 0 14px;\">\n<h3 style=\"margin: 0 0 10px; font-size: 18px; line-height: 1.4; color: #022632;\">What is a DSP in Programmatic Advertising?<\/h3>\n<p style=\"margin: 0; color: #333333;\">A Demand-Side Platform, or DSP, is the technology advertisers and agencies use to buy, manage and optimise programmatic advertising across many publishers and media environments. Depending on the setup, you can therefore operate a DSP directly, use it with specialist support, or let an agency or programmatic partner run your campaigns. Our programmatic advertising guide also compares these operating models in detail.<\/p>\n<\/div>\n<div class=\"mint-q\" style=\"border: 1px solid #DFDFDF; border-left: 3px solid #4FB79D; background: #FFFFFF; padding: 20px 24px; margin: 0 0 14px;\">\n<h3 style=\"margin: 0 0 10px; font-size: 18px; line-height: 1.4; color: #022632;\">What is the difference between Programmatic Advertising and Google Ads or Meta Ads?<\/h3>\n<p style=\"margin: 0; color: #333333;\">Google and Meta largely operate within their own platform ecosystems, combining their inventory, audience data, optimisation and measurement. In contrast, open-internet programmatic buying connects advertisers with inventory across many independent publishers, marketplaces and media owners. The two approaches can therefore play complementary roles. In other words, programmatic does not necessarily replace Google Ads or Meta Ads. Instead, it extends a media strategy into additional environments and adds options for media access, data activation, control and measurement.<\/p>\n<\/div>\n<div class=\"mint-q\" style=\"border: 1px solid #DFDFDF; border-left: 3px solid #4FB79D; background: #FFFFFF; padding: 20px 24px; margin: 0 0 14px;\">\n<h3 style=\"margin: 0 0 10px; font-size: 18px; line-height: 1.4; color: #022632;\">Which channels can I buy programmatically?<\/h3>\n<p style=\"margin: 0; color: #333333;\">In fact, programmatic advertising is not a channel itself. Rather, it is a way of buying and managing advertising across different media environments. Depending on the market, platform and available inventory, this can include Display, Online Video, Connected TV (CTV), Digital Out-of-Home (DOOH), Digital Audio, Native, Retail Media and, in some markets, Cinema. The programmatic advertising guide covers each of these environments and what they are best suited for.<\/p>\n<\/div>\n<div class=\"mint-q\" style=\"border: 1px solid #DFDFDF; border-left: 3px solid #4FB79D; background: #FFFFFF; padding: 20px 24px; margin: 0 0 14px;\">\n<h3 style=\"margin: 0 0 10px; font-size: 18px; line-height: 1.4; color: #022632;\">How much does Programmatic Advertising cost?<\/h3>\n<p style=\"margin: 0 0 10px; color: #333333;\">There is no universal minimum budget for programmatic advertising. Instead, the investment depends on your target audience, campaign duration, media environments, desired reach and frequency, inventory costs and measurement setup.<\/p>\n<p style=\"margin: 0 0 10px; color: #333333;\">In addition to media spend, costs can include DSP fees, audience data, verification, creative production and service fees. A useful starting point is therefore to build the budget around what the campaign needs to achieve and measure. That works better than applying a fixed minimum spend, and the programmatic advertising guide shows you how.<\/p>\n<p style=\"margin: 0; color: #333333;\">Finally, to make these costs easier to plan and manage, MINT Square offers a simple Membership model with clear packages for different needs. As a result, you get transparent access to programmatic technology, support and additional services without unnecessary complexity. <a style=\"color: #022632; font-weight: 600; text-decoration: underline;\" href=\"https:\/\/mint-square.com\/en\/membership\/\">Explore our Membership packages<\/a>.<\/p>\n<\/div>\n<div class=\"mint-q\" style=\"border: 1px solid #DFDFDF; border-left: 3px solid #4FB79D; background: #FFFFFF; padding: 20px 24px; margin: 0 0 14px;\">\n<h3 style=\"margin: 0 0 10px; font-size: 18px; line-height: 1.4; color: #022632;\">How do I get started with Programmatic Advertising?<\/h3>\n<p style=\"margin: 0 0 10px; color: #333333;\">Start with the marketing problem rather than the technology. Then define what you want to achieve, who you need to reach and what programmatic could add that your current media setup cannot.<\/p>\n<p style=\"margin: 0; color: #333333;\">After that, assess the media environments, technology, data, creative, measurement and expertise required. For a first campaign especially, a focused setup makes the results easier to interpret. It also helps you decide what to do next. To begin, <a style=\"color: #022632; font-weight: 600; text-decoration: underline;\" href=\"#pa-contact-form-en\">download our free programmatic advertising guide for beginners<\/a>.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_raw_html]%3Cstyle%3E.mint-acc%20.mint-q%20h3%7Bcursor%3Apointer%3Bposition%3Arelative%3Bpadding-right%3A36px%3Buser-select%3Anone%7D.mint-acc%20.mint-q%20h3%3Aafter%7Bcontent%3A%22%2B%22%3Bposition%3Aabsolute%3Bright%3A0%3Btop%3A50%25%3Btransform%3AtranslateY%28-50%25%29%3Bwidth%3A26px%3Bheight%3A26px%3Bline-height%3A24px%3Btext-align%3Acenter%3Bborder-radius%3A50%25%3Bborder%3A1px%20solid%20%234FB79D%3Bcolor%3A%234FB79D%3Bfont-size%3A20px%3Bfont-weight%3A400%3Btransition%3Atransform%20.2s%7D.mint-acc%20.mint-q.open%20h3%3Aafter%7Btransform%3AtranslateY%28-50%25%29%20rotate%2845deg%29%7D.mint-acc%20.mint-q%3Anot%28.open%29%20h3%7Bmargin-bottom%3A0%21important%7D.mint-acc%20.mint-q%3Anot%28.open%29%20p%7Bdisplay%3Anone%7D.mint-acc%20.mint-q%7Btransition%3Abox-shadow%20.2s%7D.mint-acc%20.mint-q%3Ahover%7Bbox-shadow%3A0%202px%2010px%20rgba%282%2C38%2C50%2C.08%29%7D%3C%2Fstyle%3E%3Cscript%3E%28function%28%29%7Bfunction%20m%28%29%7Bdocument.querySelectorAll%28%22.mint-faq-list%22%29.forEach%28function%28l%29%7Bl.classList.add%28%22mint-acc%22%29%3Bl.querySelectorAll%28%22.mint-q%22%29.forEach%28function%28q%29%7Bvar%20h%3Dq.querySelector%28%22h3%22%29%3Bif%28%21h%29return%3Bh.setAttribute%28%22role%22%2C%22button%22%29%3Bh.setAttribute%28%22tabindex%22%2C%220%22%29%3Bh.setAttribute%28%22aria-expanded%22%2C%22false%22%29%3Bfunction%20t%28%29%7Bvar%20o%3Dq.classList.toggle%28%22open%22%29%3Bh.setAttribute%28%22aria-expanded%22%2Co%3F%22true%22%3A%22false%22%29%7Dh.addEventListener%28%22click%22%2Ct%29%3Bh.addEventListener%28%22keydown%22%2Cfunction%28e%29%7Bif%28e.key%3D%3D%3D%22Enter%22%7C%7Ce.key%3D%3D%3D%22%20%22%29%7Be.preventDefault%28%29%3Bt%28%29%7D%7D%29%7D%29%7D%29%7Dif%28document.readyState%3D%3D%3D%22loading%22%29%7Bdocument.addEventListener%28%22DOMContentLoaded%22%2Cm%29%7Delse%7Bm%28%29%7D%7D%29%28%29%3B%3C%2Fscript%3E%3Cscript%20type%3D%22application%2Fld%2Bjson%22%3E%7B%22%40context%22%3A%22https%3A%2F%2Fschema.org%22%2C%22%40type%22%3A%22FAQPage%22%2C%22mainEntity%22%3A%5B%7B%22%40type%22%3A%22Question%22%2C%22name%22%3A%22What%20is%20Programmatic%20Advertising%3F%22%2C%22acceptedAnswer%22%3A%7B%22%40type%22%3A%22Answer%22%2C%22text%22%3A%22In%20short%2C%20programmatic%20advertising%20is%20a%20technology-enabled%20way%20of%20buying%20and%20managing%20digital%20advertising.%20Buying%20technology%20then%20evaluates%20each%20opportunity%20as%20it%20appears%20and%20matches%20it%20to%20a%20campaign%27s%20audience%2C%20objectives%20and%20buying%20rules.%20So%20instead%20of%20booking%20individual%20placements%20directly%20with%20publishers%2C%20this%20happens%20automatically%20whenever%20an%20advertising%20opportunity%20becomes%20available.%20You%20can%20use%20programmatic%20across%20many%20media%20environments%2C%20including%20Display%2C%20Online%20Video%2C%20Connected%20TV%20%28CTV%29%2C%20Digital%20Out-of-Home%20%28DOOH%29%2C%20Digital%20Audio%20and%20Native.%20Chapter%201%20of%20the%20programmatic%20advertising%20guide%20also%20shows%20what%20this%20changes%20for%20your%20media%20planning.%22%7D%7D%2C%7B%22%40type%22%3A%22Question%22%2C%22name%22%3A%22How%20does%20Programmatic%20Advertising%20work%3F%22%2C%22acceptedAnswer%22%3A%7B%22%40type%22%3A%22Answer%22%2C%22text%22%3A%22Generally%2C%20advertisers%20use%20a%20Demand-Side%20Platform%20%28DSP%29%20to%20access%20advertising%20inventory%20from%20publishers%20and%20media%20owners.%20When%20an%20advertising%20opportunity%20becomes%20available%2C%20the%20DSP%20evaluates%20the%20placement%2C%20the%20context%20and%20the%20available%20audience%20signals.%20Then%20it%20decides%20whether%20the%20opportunity%20matches%20the%20campaign%20criteria.%20This%20exchange%20follows%20OpenRTB%2C%20a%20standard%20maintained%20by%20the%20IAB%20Tech%20Lab.%20However%2C%20not%20every%20programmatic%20purchase%20runs%20through%20a%20real-time%20auction.%20You%20can%20also%20buy%20inventory%20through%20Private%20Marketplaces%20%28PMPs%29%20or%20Programmatic%20Guaranteed%20deals.%20The%20programmatic%20advertising%20guide%20explains%20when%20each%20of%20these%20deal%20types%20makes%20sense.%22%7D%7D%2C%7B%22%40type%22%3A%22Question%22%2C%22name%22%3A%22What%20is%20a%20DSP%20in%20Programmatic%20Advertising%3F%22%2C%22acceptedAnswer%22%3A%7B%22%40type%22%3A%22Answer%22%2C%22text%22%3A%22A%20Demand-Side%20Platform%2C%20or%20DSP%2C%20is%20the%20technology%20advertisers%20and%20agencies%20use%20to%20buy%2C%20manage%20and%20optimise%20programmatic%20advertising%20across%20many%20publishers%20and%20media%20environments.%20Depending%20on%20the%20setup%2C%20you%20can%20therefore%20operate%20a%20DSP%20directly%2C%20use%20it%20with%20specialist%20support%2C%20or%20let%20an%20agency%20or%20programmatic%20partner%20run%20your%20campaigns.%20Our%20programmatic%20advertising%20guide%20also%20compares%20these%20operating%20models%20in%20detail.%22%7D%7D%2C%7B%22%40type%22%3A%22Question%22%2C%22name%22%3A%22What%20is%20the%20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width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The free beginner\u2019s guide: Learn the basics and get started with confidence.<\/p>\n","protected":false},"author":5,"featured_media":149973,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-149484","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Programmatic Advertising Guide 2027 | Free Playbook<\/title>\n<meta name=\"description\" content=\"Free programmatic advertising guide for marketers, mid-sized advertisers and agencies: DSPs, channels, costs and your first campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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