{"id":148399,"date":"2026-07-30T14:44:02","date_gmt":"2026-07-30T12:44:02","guid":{"rendered":"https:\/\/mint-square.com\/?page_id=148399"},"modified":"2026-08-11T14:59:28","modified_gmt":"2026-08-11T12:59:28","slug":"playbook-dooh-landingpage","status":"publish","type":"page","link":"https:\/\/mint-square.com\/en\/playbook-dooh-landingpage\/","title":{"rendered":"DOOH Playbook &#8211; Your Practical Guide to Programmatic Digital Out-of-Home"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;154376&#8243; css=&#8221;.vc_custom_1785246831319{padding-right: 18px !important;padding-left: 18px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-white&#8221; back_image=&#8221;148461&#8243; overlay_color=&#8221;color-black&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;hg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;124668&#8243; overlay_color_type=&#8221;uncode-palette&#8221; back_color_type=&#8221;uncode-palette&#8221; mobile_height=&#8221;600&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;149962&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-161249&#8243; uncode_shortcode_id=&#8221;381588&#8243; heading_custom_size=&#8221;clamp(20px, 2vw, 35px)&#8221;]MINT Square&#8217;s[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;custom&#8221; css_animation=&#8221;curtain-words&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;20&#8243; uncode_shortcode_id=&#8221;142438&#8243; heading_custom_size=&#8221;clamp(30px, 12vw, 165px)&#8221;]DOOH Playbook[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;587321&#8243;]Your Practical Guide to Programmatic Digital Out-of-Home[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;190096&#8243;]<span data-contrast=\"auto\">Programmatic Digital Out-of-Home (DOOH) is one of the most flexible and measurable channels available in modern media planning\u00a0&#8211;\u00a0bought in real time, targeted by audience rather\u00a0than\u00a0location alone, and fully measurable beyond impressions. This guide is a practical playbook for planning, buying, and measuring programmatic DOOH campaigns, covering everything from initial briefing through to post-campaign analysis, written for agencies and advertisers who want to run DOOH themselves with clarity instead of jargon.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><em>Fill in the form to download the full guide as a PDF &#8211; it&#8217;s free, and it&#8217;s yours to keep.<\/em><\/p>\n<p><b><span data-contrast=\"auto\">What&#8217;s\u00a0Inside\u00a0the\u00a0DOOH Playbook<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"><span data-contrast=\"auto\">When DOOH is the right choice for a brief and when it isn&#8217;t<\/span><\/span><\/li>\n<li><span data-contrast=\"auto\">How to plan a DOOH campaign audience-first, not just by location<\/span><\/li>\n<li><span data-contrast=\"auto\">Briefing creative that works in fast, public environments<\/span><\/li>\n<li><span data-contrast=\"auto\">Measuring DOOH impact beyond impressions: footfall, brand lift and incrementality<\/span><\/li>\n<li><span data-contrast=\"auto\">A real DOOH campaign breakdown, plus a ready-to-use planning checklist<br \/>\n<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][uncode_socials][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; 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row_height_percent=&#8221;0&#8243; back_color=&#8221;color-272657&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;185439&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;163044&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;210426&#8243;]Frequently Asked Questions[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_accordion typography=&#8221;advanced&#8221; sign=&#8221;plus&#8221; gutter_simple=&#8221;1&#8243; no_h_padding=&#8221;yes&#8221; titles_size=&#8221;h5&#8243; titles_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;583057&#8243;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;What is DOOH advertising?&#8221; tab_id=&#8221;1665420124-1-8616668891879051715610238705cb2d-c173177305180952917731624822381773162982704517855067903161785749423268&#8243;][vc_column_text uncode_shortcode_id=&#8221;625140&#8243;]DOOH (Digital Out-of-Home) advertising uses digital screens in public spaces \u2014 transit hubs, malls, street displays \u2014 to show dynamic, data-driven ads instead of static print billboards. The Playbook covers the full range of formats and where each works best.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;What is programmatic DOOH?&#8221; tab_id=&#8221;1665420124-2-016668891879051715610238705cb2d-c17317730518095291773162482238177316298270417855067903161785749423268&#8243;][vc_column_text uncode_shortcode_id=&#8221;170714&#8243;]Programmatic DOOH is the real-time, automated buying of DOOH ad space, planned around audience data rather than booked manually months in advance. It&#8217;s covered step by step in the Playbook, from setup to buying strategy.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;What&#8217;s the difference between DOOH and OOH?&#8221; tab_id=&#8221;efe01523-2776-616668891879051715610238705cb2d-c17317730518095291773162482238177316298270417855067903161785749423268&#8243;][vc_column_text uncode_shortcode_id=&#8221;268157&#8243;]OOH covers all out-of-home advertising, including static billboards. DOOH is the digital, screen-based subset. Programmatic DOOH takes it further \u2014 buying that same digital inventory through automated, real-time auctions. The Playbook breaks down when each approach makes sense.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;How much does DOOH advertising cost?&#8221; tab_id=&#8221;10314d48-70e0-016668891879051715610238705cb2d-c17317730518095291773162482238177316298270417855067903161785749423268&#8243;][vc_column_text uncode_shortcode_id=&#8221;172387&#8243;]DOOH pricing varies by format, location, and whether you&#8217;re buying programmatically or direct &#8211; programmatic access can lower entry costs but shifts budget toward audience targeting instead of fixed placements. The Playbook includes a real campaign breakdown with actual cost considerations.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;How do I plan a DOOH campaign?&#8221; tab_id=&#8221;6232a039-f9b5-716668891879051715610238705cb2d-c17317730518095291773162482238177316298270417855067903161785749423268&#8243;][vc_column_text uncode_shortcode_id=&#8221;118565&#8243;]Start with your audience, not the location &#8211; then match screens, creative, and timing to how that audience actually moves through public space. The Playbook includes a full planning framework and a ready-to-use checklist.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;What are DOOH best practices?&#8221; tab_id=&#8221;1773310158166-5-117855067903161785749423268&#8243;][vc_column_text uncode_shortcode_id=&#8221;111618&#8243;]Successful DOOH campaigns plan audience-first, brief creative for fast public viewing, and measure beyond impressions using footfall and brand lift. Download the Playbook for the complete set of best practices, plus a real campaign example.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Is DOOH advertising worth it?&#8221; tab_id=&#8221;1773310158166-5-1417855067903161785749423268&#8243;][vc_column_text uncode_shortcode_id=&#8221;292111&#8243;]DOOH offers more flexibility and clearer measurement than static OOH, making it a strong addition to most media mixes \u2014 though the right execution matters more than the channel itself. See exactly how in the free Playbook.[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;154376&#8243; css=&#8221;.vc_custom_1785246831319{padding-right: 18px !important;padding-left: 18px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-148399","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DOOH Playbook - Your Practical Guide to Programmatic Digital Out-of-Home - MINT Square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mint-square.com\/en\/playbook-dooh-landingpage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOOH Playbook - Your Practical Guide to Programmatic Digital Out-of-Home\" \/>\n<meta property=\"og:description\" content=\"[vc_row unlock_row_content=&#8221;yes&#8221; 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