{"id":123599,"date":"2024-04-08T14:44:39","date_gmt":"2024-04-08T12:44:39","guid":{"rendered":"https:\/\/mint-square.com\/creative-achievements\/digital-out-of-home-dooh\/"},"modified":"2025-09-16T16:24:54","modified_gmt":"2025-09-16T14:24:54","slug":"digital-out-of-home-dooh","status":"publish","type":"page","link":"https:\/\/mint-square.com\/en\/services\/creative-services\/digital-out-of-home-dooh\/","title":{"rendered":"Digital out of Home (DOOH)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;251144&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][rev_slider slidertitle=&#8221;ENG &#8211; Digital out of Home (Kreative Leistungen) 11&#8243; alias=&#8221;kv-digital-out-of-home-kreative-leistungen-11&#8243;][\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-petrol-blue&#8221; back_image=&#8221;120796&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;120436&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-3&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;367271&#8243;][vc_column_text][rev_slider slidertitle=&#8221;Backup &#8211; DCO, CAROUSEL 1&#8243; alias=&#8221;dco-carousel-1&#8243;][\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;70&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;Welcome&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_align=&#8221;text-left&#8221; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;147746&#8243;]What is DOOH?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;128109&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;198755&#8243;]The abbreviation &#8220;DOOH&#8221; stands for &#8220;Digital-Out-of-Home&#8221; and refers to digital outdoor advertising that is presented on screens in public spaces. DOOH is currently the fastest-growing sector in the field of outdoor advertising. In Germany alone, there are now over 135,000 screens from a large number of marketers. DOOH advertising is particularly dense in highly populated metropolitan regions. DOOH steles can be found at airports, railway stations, supermarkets, shopping centres, doctors\u2019 practices, fitness studios, fast food restaurants \u2013 practically anywhere where people are on the move.\u200b[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;201706&#8243;]In contrast to conventional billboard advertising, digital screens are not limited to the streets, but are present in a wide variety of environments. The strength of DOOH is to combine the size of a conventional poster with the possibility of integrating videos or interactive elements, thanks to digitalisation. It is a one-to-many channel that achieves high reach and can be easily controlled.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;679821&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][rev_slider slidertitle=&#8221;Claim DOOH EN (Kreative Leistungen)&#8221; alias=&#8221;claim-dooh-en-kreative-leistungen&#8221;][\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-mint-green&#8221; border_style=&#8221;solid&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;152706&#8243; el_class=&#8221;internal-quote-creative-services&#8221; back_color_type=&#8221;uncode-palette&#8221; css=&#8221;.vc_custom_1696801344508{border-bottom-width: 4px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;190162&#8243;][vc_custom_heading text_color=&#8221;color-anthrazite&#8221; heading_semantic=&#8221;h4&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;146023&#8243; text_color_type=&#8221;uncode-palette&#8221;]DOOH offers high visibility digital outdoor advertising in dense locations and can be easily controlled. Programmatic DOOH is constantly evolving &#8211; data-based play out now makes it possible to address the desired target group very effectively.[\/vc_custom_heading][vc_column_text text_color=&#8221;color-anthrazite&#8221; uncode_shortcode_id=&#8221;842332&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div style=\"text-align: center;\">\u2014 Hanna B\u00fcckmann, Programmatic Consultant<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;70&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;Welcome&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_align=&#8221;text-left&#8221; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;149698&#8243;]DOOH: Effective outdoor brand communication in real time[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;128109&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;189792&#8243;]<span class=\"TextRun SCXP232673748 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP232673748 BCX8\">DOOH is not just a term, but a revolution in the advertising industry since it entered the programmatic sector. Digital out-of-home is a digital signage system that, thanks to large displays and impressive content, brings a certain dynamism to previously boring buildings.\u200b \u200bFrom vibrant LED surfaces to captivating projections, DOOH offers endless possibilities to attract the attention of people in the vicinity.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;118199&#8243;]<span class=\"TextRun SCXP249421751 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP249421751 BCX8\">But what makes DOOH so effective? The answer lies in its versatility and flexibility. By using videos, animations and texts, DOOH attracts passersby like a magnet. But that\u2019s not all. The content can be customised in real time to perfectly match the time of day or the situation. This flexibility ensures maximum effectiveness and relevance. Another reason for its effectiveness: DOOH can be seen everywhere in everyday life outside the home or office \u2013 it may be inn the doctor\u2019s waiting room, on the way to work, when shopping in the supermarket, or when traveling through train stations. DOOH can therefore represent another important channel in the customer journey.<\/span><\/span><span class=\"EOP SCXP249421751 BCX8\">\u200b<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-anthrazite&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;898742&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; 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