{"id":106687,"date":"2022-02-14T05:24:14","date_gmt":"2022-02-14T04:24:14","guid":{"rendered":"https:\/\/mint-square.com\/media-services\/real-time-advertising-rta\/native-ads\/"},"modified":"2025-09-16T16:24:05","modified_gmt":"2025-09-16T14:24:05","slug":"native-ads","status":"publish","type":"page","link":"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/native-ads\/","title":{"rendered":"Native Ads"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;108617&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;magnetic&#8221; overlay_color=&#8221;color-black&#8221; overlay_alpha=&#8221;55&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;788276&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;863269&#8243; text_color_type=&#8221;uncode-palette&#8221;]Real Time Advertising[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;176871&#8243; text_color_type=&#8221;uncode-palette&#8221;]Native Ads[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;940284&#8243; text_color_type=&#8221;uncode-palette&#8221;]Use of classic &amp; future-oriented advertising formats[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;70&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;Welcome&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_align=&#8221;text-left&#8221; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;160447&#8243;]What is native advertising and why should you use it?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;128109&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;927962&#8243; text_color_type=&#8221;uncode-palette&#8221;]Native advertising is a type of display advertising that is embedded in the content of a web page. This triggers the impression that it was created by the publisher. The format is similar to the style of editorial articles and therefore does not look like advertising to the user at first glance. The acceptance of such advertising content is therefore significantly higher and it is not perceived as annoying. The performance of a campaign can be improved by using native advertising.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;980969&#8243; text_color_type=&#8221;uncode-palette&#8221;]If you decide to control native ads with real time advertising, campaigns can benefit from all of the advantages that programmatic advertising provides. Such as the many targeting options. Using the right targeting methods ensures the advertising is played out to the appropriate target group. Thus, not only does the ad reach the relevant target group &#8211; which is already half the battle &#8211; the advertising viewed by the audience is also much more likely to be accepted. Therefore, increasing the probability that the user will interact with the ad.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;822194&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;960&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;279351&#8243;]A style of display advertising that is not perceived as advertising[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;141890&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-613363&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187296&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;110936&#8243;]The advantages of native advertising[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Complementary&#8221; uncode_shortcode_id=&#8221;922403&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]to other channels to map the entire customer journey[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;A more subtle medium.&#8221; uncode_shortcode_id=&#8221;133319&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Native advertising is not directly recognized as advertising.[\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Increased interaction&#8221; uncode_shortcode_id=&#8221;406325&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Since the user is more likely to engage with the content, the probability of an interaction is higher.[\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Flexibility&#8221; uncode_shortcode_id=&#8221;811973&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]in campaign control through the advantages of real-time advertising.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;602512&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;color-141140&#8243; uncode_shortcode_id=&#8221;116668&#8243; sep_color_type=&#8221;uncode-palette&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;298887&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-613363&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187296&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;260305&#8243;]Targeting Options[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-weather-partly-sunny&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Weather&#8221; uncode_shortcode_id=&#8221;171979&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Temperature, weather conditions, pollen count, humidity[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-clock2&#8243; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Days &amp; times of day&#8221; uncode_shortcode_id=&#8221;780287&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Scheduling on an hourly basis or for certain days (e.g. scheduled only on working days)[\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-globe2&#8243; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Geo&#8221; uncode_shortcode_id=&#8221;657037&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]City, location, station\/mall, info screen, movement data[\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-transgender-alt&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Demographics&#8221; uncode_shortcode_id=&#8221;197740&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Age, gender, education, marital status, household, income[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-mint-green&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;207762&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_gallery el_id=&#8221;gallery-35715967889&#8243; type=&#8221;carousel&#8221; random=&#8221;yes&#8221; medias=&#8221;108131,108135,108139,108143&#8243; explode_albums=&#8221;yes&#8221; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-two&#8221; gutter_size=&#8221;4&#8243; carousel_interval=&#8221;5000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; lbox_title=&#8221;yes&#8221; lbox_caption=&#8221;yes&#8221; lbox_deep=&#8221;yes&#8221; lbox_no_arrows=&#8221;yes&#8221; lbox_no_tmb=&#8221;yes&#8221; uncode_shortcode_id=&#8221;714512&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;xs&#8221; shadow=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;101268&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-moss_green&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;192134&#8243; text_color_type=&#8221;uncode-palette&#8221;]Example cases[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-moss_green&#8221; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;195804&#8243; text_color_type=&#8221;uncode-palette&#8221;]Native Ads[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;142498&#8243;]Native ads can hide very well in the editorial environment! In order for your message to stand out perfectly, meaningfull images are necessary. 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