{"id":106685,"date":"2022-02-14T05:10:10","date_gmt":"2022-02-14T04:10:10","guid":{"rendered":"https:\/\/mint-square.com\/media-services\/social-media-advertising\/tiktok\/"},"modified":"2025-09-16T16:24:36","modified_gmt":"2025-09-16T14:24:36","slug":"tiktok","status":"publish","type":"page","link":"https:\/\/mint-square.com\/en\/campaign-management\/social-media-advertising\/tiktok\/","title":{"rendered":"TikTok"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;108649&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;magnetic&#8221; overlay_color=&#8221;color-black&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;518584&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;177777&#8243; text_color_type=&#8221;uncode-palette&#8221;]Social Media Advertising[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;184760&#8243; text_color_type=&#8221;uncode-palette&#8221;]TikTok[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;567925&#8243; text_color_type=&#8221;uncode-palette&#8221;]Use of classic &amp; future-oriented advertising formats[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;70&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;Welcome&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_align=&#8221;text-left&#8221; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;613779&#8243;]Why run campaigns on TikTok?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;128109&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;665847&#8243;]The video platform TikTok, launched in China in 2016, already has 1,59 billion monthly active users in 2024, making it the fastest growing social network ever.<\/p>\n<p>Some consider the TikTok target group to be very young, but that has changed in the last year. The largest age group is between 10 and 19 years old which accounts for 25% of users, but 30 to 39 year olds already account for 22% of users. So the age range of TikTok users is wider than you might think. This makes the platform suitable for many target groups.<\/p>\n<p>Short mobile phone videos are uploaded to the social media channel. If you scroll through TikTok more often, you will notice that the feed quickly adapts to your own interests. The TikTok algorithm seems to already be particularly strong.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;390299&#8243; text_color_type=&#8221;uncode-palette&#8221;]If you want to run campaigns on TikTok, there are many targeting options. In addition to the available demographic data, there is a lot of data based on interests. Based on this, target groups can be targeted very precisely.<\/p>\n<p>The promotional videos are indeed flagged as advertising, but they merge very well with the existing feed. Naturally, the video used should adapt to the style of the social media channel. Authentic, relevant videos work the best. Quality is not the top priority.<\/p>\n<p>If you want to reach a younger target group, you should consider this channel in your campaign planning. A well thought-out strategy is essential.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;174792&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;960&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;171502&#8243;]Not only do trends quickly go viral TikTok, but so does your campaign message![\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;167578&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-613363&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187296&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;126226&#8243;]The advantages of advertising on TikTok[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;High reach&#8221; uncode_shortcode_id=&#8221;196997&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]the social media channel has established itself alongside the giants Facebook and Instagram. Accordingly, there is no problem in bringing your advertising to as many users as possible.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Large pool of data&#8221; uncode_shortcode_id=&#8221;142137&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Especially if your target group is young and trend-oriented, you should not miss the opportunity to communicate with them on TikTok. If the advertising video used is also adapted to current trends, nothing stands in the way of your campaign&#8217;s success.[\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Optimal Add on&#8221; uncode_shortcode_id=&#8221;158381&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]This popular video platform is not lacking in data either. The amount of data based on interests that can be utilized is expansive. In addition, you can target the most interactive users, for example, to ensure even more interaction with the advertising video used.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-mint-green&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;107070&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_gallery el_id=&#8221;gallery-35715967889&#8243; type=&#8221;carousel&#8221; random=&#8221;yes&#8221; medias=&#8221;105353,105352&#8243; explode_albums=&#8221;yes&#8221; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;4&#8243; carousel_interval=&#8221;5000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; lbox_title=&#8221;yes&#8221; lbox_caption=&#8221;yes&#8221; lbox_social=&#8221;yes&#8221; lbox_deep=&#8221;yes&#8221; lbox_no_arrows=&#8221;yes&#8221; lbox_no_tmb=&#8221;yes&#8221; uncode_shortcode_id=&#8221;805299&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;xs&#8221; shadow=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;101268&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-moss_green&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;429350&#8243; text_color_type=&#8221;uncode-palette&#8221;]Example cases[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-moss_green&#8221; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;286466&#8243; text_color_type=&#8221;uncode-palette&#8221;]TikTok ads[\/vc_custom_heading][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;163701&#8243; text_color_type=&#8221;uncode-palette&#8221;]Although image ads are possible on TikTok, we recommend using a video first and foremost. This should be adapted to a young target group and ideally include current TikTok trends. Find <a href=\"https:\/\/mint-square.com\/en\/creative-achievements\/\">out<\/a> more about our creative services here.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-anthrazite&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;898742&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;191935&#8243;][vc_single_image media=&#8221;145523&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;160145&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;656964&#8243;][vc_single_image media=&#8221;145527&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;154030&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;185019&#8243;][vc_single_image media=&#8221;145531&#8243; media_width_percent=&#8221;100&#8243; 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