{"id":106675,"date":"2022-02-14T04:35:57","date_gmt":"2022-02-14T03:35:57","guid":{"rendered":"https:\/\/mint-square.com\/media-services\/social-media-advertising\/instagram\/"},"modified":"2025-09-16T16:24:27","modified_gmt":"2025-09-16T14:24:27","slug":"instagram","status":"publish","type":"page","link":"https:\/\/mint-square.com\/en\/campaign-management\/social-media-advertising\/instagram\/","title":{"rendered":"Instagram"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;108643&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;magnetic&#8221; overlay_color=&#8221;color-black&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;179266&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-160000&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;669288&#8243; text_color_type=&#8221;uncode-palette&#8221;]Social Media Advertising[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;163446&#8243; text_color_type=&#8221;uncode-palette&#8221;]Instagram[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;204373&#8243; text_color_type=&#8221;uncode-palette&#8221;]Use of classic &amp; future-oriented advertising formats[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;70&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;Welcome&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_align=&#8221;text-left&#8221; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;185799&#8243;]Why should you run campaigns on Instagram?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;128109&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;116730&#8243; text_color_type=&#8221;uncode-palette&#8221;]The image platform Instagram belongs to the Facebook family and is the second (after the parent company) most used social media platform by companies worldwide. Most users worldwide are between the ages of 20 and 29. The platform is known for regularly releasing new functions. In order to keep up with the competitors TikTok and Youtube, more and more video functions are being used. According to the Digital 2021 Report, around 26 million users in Germany can be reached through advertising on Instagram.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;782269&#8243; text_color_type=&#8221;uncode-palette&#8221;]In order to achieve campaign success, a modern strategy adapted to the individual wishes of the customer is necessary for the constantly changing platform.<\/p>\n<p>The advertisement can appear through a suitable banner in the feed of your target group. But they can also appear in a video within the stories of just the right person. For any campaign strategy and for any campaign objective, Instagram can act as a complementary channel.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;956673&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;960&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;885560&#8243;]Instagram is always up-to-date and regularly adapts functions to fit with the current social media trends.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;167578&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-613363&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187296&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;169794&#8243;]The advantages of advertising on Instagram[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;High reach&#8221; uncode_shortcode_id=&#8221;996423&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]After Facebook, the Instagram platform is the most used social media channel in the world. In order to increase awareness of your brand, you can reach a significant amount of users who are mostly between 20 and 29 years old. Other age groups are also well represented.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Large pool of data&#8221; uncode_shortcode_id=&#8221;172720&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]The connection to the parent company Facebook benefits campaigns on Instagram. In this way, the countless data available from Facebook can also be used for your Instagram campaigns. This data can cover your target group characteristics very specifically.[\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Complementary&#8221; uncode_shortcode_id=&#8221;684664&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Because Instagram is owned by Facebook, campaigns can run on both Facebook and Instagram at the same time. In this way, two of the largest social media channels can be used simultaneously with your advertising via campaign control.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-mint-green&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;195692&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_gallery el_id=&#8221;gallery-35715967889&#8243; type=&#8221;carousel&#8221; random=&#8221;yes&#8221; medias=&#8221;108098,108094,108106,108126&#8243; explode_albums=&#8221;yes&#8221; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;2&#8243; carousel_interval=&#8221;5000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; lbox_title=&#8221;yes&#8221; lbox_caption=&#8221;yes&#8221; lbox_social=&#8221;yes&#8221; lbox_deep=&#8221;yes&#8221; lbox_no_arrows=&#8221;yes&#8221; lbox_no_tmb=&#8221;yes&#8221; uncode_shortcode_id=&#8221;205277&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;xs&#8221; shadow=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;101268&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;126208&#8243;]Example cases[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-moss_green&#8221; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;169002&#8243; text_color_type=&#8221;uncode-palette&#8221;]Instagram Ads[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;781767&#8243;]The same advertising formats are possible on Instagram and Facebook. Here, too, both banners and videos can be used in various formats, e.g. as story ads, single image ads in the feed or carousel ads. Find <a href=\"https:\/\/mint-square.com\/en\/creative-achievements\/\">out<\/a> more about our creative services here.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-anthrazite&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;898742&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;191935&#8243;][vc_single_image media=&#8221;145523&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;160145&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;656964&#8243;][vc_single_image media=&#8221;145527&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;154030&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;185019&#8243;][vc_single_image media=&#8221;145531&#8243; media_width_percent=&#8221;100&#8243; 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