{"id":106665,"date":"2022-02-11T03:58:56","date_gmt":"2022-02-11T02:58:56","guid":{"rendered":"https:\/\/mint-square.com\/addressable-tv-atv-connected-tv-ctv\/"},"modified":"2025-09-16T16:23:54","modified_gmt":"2025-09-16T14:23:54","slug":"digital-tv","status":"publish","type":"page","link":"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/","title":{"rendered":"Digital TV (PTV \/ ATV \/ CTV)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;108625&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;magnetic&#8221; overlay_color=&#8221;color-black&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;190046&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-160000&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;381760&#8243; text_color_type=&#8221;uncode-palette&#8221;]Real Time Advertising[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;122849&#8243; text_color_type=&#8221;uncode-palette&#8221;]Digital TV[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;499458&#8243; text_color_type=&#8221;uncode-palette&#8221;]Use of classic &amp; future-oriented advertising formats[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; column_width_pixel=&#8221;1400&#8243; uncode_shortcode_id=&#8221;963592&#8243; el_id=&#8221;intro-boxes-digital-tv&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;sm&#8221; shadow=&#8221;xl&#8221; shadow_darker=&#8221;yes&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;-5&#8243; shift_y_fixed=&#8221;yes&#8221; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;110072&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;420747&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-gradient-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;169215&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-television&#8221; icon_color=&#8221;color-moss_green&#8221; size=&#8221;fa-3x&#8221; text_size=&#8221;h2&#8243; text_weight=&#8221;600&#8243; text_lead=&#8221;small&#8221; text_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;172483&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2 style=\"color: #ffffff;\">PTV<\/h2>\n<p>[\/vc_icon][vc_button button_color=&#8221;color-moss_green&#8221; size=&#8221;btn-lg&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-130291&#8243; font_weight=&#8221;400&#8243; border_width=&#8221;0&#8243; uncode_shortcode_id=&#8221;662503&#8243; link=&#8221;url:%23programmatic-tv|title:Programmatic%20TV&#8221; button_color_type=&#8221;uncode-palette&#8221;]Programmatic TV[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-gradient-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;533645&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-wifi&#8221; icon_color=&#8221;color-moss_green&#8221; size=&#8221;fa-3x&#8221; text_size=&#8221;h2&#8243; text_weight=&#8221;600&#8243; text_lead=&#8221;small&#8221; text_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;186639&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2 style=\"color: #ffffff;\">ATV<\/h2>\n<p>[\/vc_icon][vc_button button_color=&#8221;color-moss_green&#8221; size=&#8221;btn-lg&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-130291&#8243; font_weight=&#8221;400&#8243; border_width=&#8221;0&#8243; uncode_shortcode_id=&#8221;160116&#8243; link=&#8221;url:%23addressable-tv|title:Addressable%20TV&#8221; button_color_type=&#8221;uncode-palette&#8221;]Addressable TV[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-gradient-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;119345&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-gamepad&#8221; icon_color=&#8221;color-moss_green&#8221; size=&#8221;fa-3x&#8221; text_size=&#8221;h2&#8243; text_weight=&#8221;600&#8243; text_lead=&#8221;small&#8221; text_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;764462&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2 style=\"color: #ffffff;\">CTV<\/h2>\n<p>[\/vc_icon][vc_button button_color=&#8221;color-moss_green&#8221; size=&#8221;btn-lg&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-130291&#8243; font_weight=&#8221;400&#8243; border_width=&#8221;0&#8243; uncode_shortcode_id=&#8221;149152&#8243; link=&#8221;url:%23connected-tv|title:Connected%20TV&#8221; button_color_type=&#8221;uncode-palette&#8221;]ConnectedTV[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;935636&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;programmatic-tv&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;960&#8243;][vc_custom_heading text_color=&#8221;color-anthrazite&#8221; heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;177926&#8243; text_color_type=&#8221;uncode-palette&#8221;]Programmatic TV[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;Welcome&#8221; uncode_shortcode_id=&#8221;443963&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_align=&#8221;text-left&#8221; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;790119&#8243;]What is PTV and why should you use it?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;128109&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;25&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;244554&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;234440&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span data-contrast=\"auto\">Programmatic TV (PTV) combines real-time digital ad booking and delivery with linear TV reach to ensure maximum quality for campaigns. This means it is possible to book advertising spots programmatically in the running TV programs.<\/span><\/p>\n<p><span data-contrast=\"auto\">With Addressable TV (ATV), you can only reach Internet-enabled (Smart) TVs. The advertising media are superimposed on the linear TV signal.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;189367&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span data-contrast=\"auto\">PTV campaigns are booked by customers via a DSP (digital booking platform). In combination with the TV-AdServer<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> the data-based mapping of the current target group and reach ensures that the right TV spot is broadcast in real time in the linear advertising block. The real-time measurements of switched-on HbbTV devices (Internet-enabled) also serve as a database for PTV in addition to the historical TV data.<\/span><\/p>\n<p><span data-contrast=\"auto\"><span data-contrast=\"auto\">If you&#8217;re already booking your campaigns programmatically, you can easily enhance your video advertising channels with linear TV.<\/span><\/span> [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;177628&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-613363&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187296&#8243;][vc_separator sep_color=&#8221;color-141140&#8243; uncode_shortcode_id=&#8221;116668&#8243; sep_color_type=&#8221;uncode-palette&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;192770&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;309249&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; uncode_shortcode_id=&#8221;129856&#8243;]Targeting Options[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-user3&#8243; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Target groups&#8221; uncode_shortcode_id=&#8221;184950&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Targeting to all viewers of the station. Data is composed of historical AGF data and real-time measurements (HbbTv).<\/p>\n<p>[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-clock2&#8243; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Times&#8221; uncode_shortcode_id=&#8221;171557&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]TV Prime time, times of the day, days of the week[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-power-off&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Environment&#8221; uncode_shortcode_id=&#8221;211315&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]TV channel<\/p>\n<p>[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;176413&#8243; el_class=&#8221;list-vorteile&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; uncode_shortcode_id=&#8221;660577&#8243;]Your advantages with PTV[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;212337&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;142774&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_lead=&#8221;yes&#8221; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;102046&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221; title=&#8221;Targeting in Linear TV&#8221;][\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Effective TV coverage&#8221; uncode_shortcode_id=&#8221;946199&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;][\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Digital transparency&#8221; uncode_shortcode_id=&#8221;196455&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;][\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Accessibility for all&#8221; uncode_shortcode_id=&#8221;213044&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;][\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;107203&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;addressable-tv&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;960&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;182939&#8243;]Addressable TV (ATV)[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;70&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;Welcome&#8221; uncode_shortcode_id=&#8221;244117&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_align=&#8221;text-left&#8221; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;652383&#8243;]What is ATV and why should you use it?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;128109&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;160254&#8243;][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;732261&#8243; text_color_type=&#8221;uncode-palette&#8221;]There are now many internet-enabled devices that can be used to watch TV, such as Smart TV, Fire TV Stick and game consoles. As a result, television, as the medium with the widest reach, can be combined with the target group-specific control of the digital world.<\/p>\n<p>When advertising via addressable TV (ATV), advertising banners can be displayed through linear television. Through placements in linear TV programs, ATV implements new ways of addressing target groups. Brand safety is guaranteed at all times thanks to the use of high-quality transmitters.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;216468&#8243; text_color_type=&#8221;uncode-palette&#8221;]When advertising via addressable TV (ATV), advertising banners can be displayed through linear television. ATV implements new ways of addressing target groups through the placement in linear TV programs. Brand safety is guaranteed at all times thanks to the use of high-quality transmitters.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;177628&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-613363&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187296&#8243;][vc_separator sep_color=&#8221;color-141140&#8243; uncode_shortcode_id=&#8221;116668&#8243; sep_color_type=&#8221;uncode-palette&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;147096&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;211731&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; uncode_shortcode_id=&#8221;129856&#8243;]Targeting Options[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;160865&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-user3&#8243; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Target groups&#8221; uncode_shortcode_id=&#8221;494388&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Targeting through the use of existing target group data (demographic data, interest data)<\/p>\n<p>[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-clock2&#8243; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Times&#8221; uncode_shortcode_id=&#8221;171557&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]TV Prime time, times of the day, days of the week[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-globe2&#8243; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Geo&#8221; uncode_shortcode_id=&#8221;211079&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]State, city, zip code[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-power-off&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Environment&#8221; uncode_shortcode_id=&#8221;113806&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]TV channel[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;214377&#8243; el_class=&#8221;list-vorteile&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; uncode_shortcode_id=&#8221;861369&#8243;]Your advantages with ATV[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;212337&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;200709&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Complementary&#8221; uncode_shortcode_id=&#8221;922403&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]to other channels to map the entire customer journey[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Emotional messaging&#8221; uncode_shortcode_id=&#8221;868830&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]through the use of suitable videos or large, meaningful banner formats.[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Reaching the target group&#8221; uncode_shortcode_id=&#8221;158762&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]in attention-grabbing situations, e.g. when watching your favorite series.[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Flexibility&#8221; uncode_shortcode_id=&#8221;214292&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]in campaign control through the advantages of real-time advertising.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-mint-green&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;190723&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_gallery el_id=&#8221;gallery-35715967889&#8243; type=&#8221;carousel&#8221; random=&#8221;yes&#8221; medias=&#8221;105345,105344&#8243; explode_albums=&#8221;yes&#8221; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-two&#8221; gutter_size=&#8221;4&#8243; carousel_interval=&#8221;5000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; lbox_title=&#8221;yes&#8221; lbox_caption=&#8221;yes&#8221; lbox_social=&#8221;yes&#8221; lbox_deep=&#8221;yes&#8221; lbox_no_arrows=&#8221;yes&#8221; lbox_no_tmb=&#8221;yes&#8221; uncode_shortcode_id=&#8221;123577&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;xs&#8221; shadow=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;101268&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-moss_green&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;152705&#8243; text_color_type=&#8221;uncode-palette&#8221;]Example cases[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-moss_green&#8221; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;173110&#8243; text_color_type=&#8221;uncode-palette&#8221;]ATV[\/vc_custom_heading][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;834779&#8243; text_color_type=&#8221;uncode-palette&#8221;]Whether large banners or videos &#8211; exciting advertising formats are possible in the ATV \/ CTV environment. Since we are operating here in a television environment, the banners no longer address just one person, but often the entire household. Even in this environment, exciting implementation options such as DCO measures are possible. Find <a href=\"https:\/\/mint-square.com\/en\/creative-achievements\/\">out<\/a> more about our creative services here.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;627689&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;connected-tv&#8221; css=&#8221;.vc_custom_1682931397001{margin-top: 20px !important;}&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;960&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;137222&#8243;]Connected TV (CTV)[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;70&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;Welcome&#8221; uncode_shortcode_id=&#8221;199957&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_align=&#8221;text-left&#8221; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;178998&#8243;]What is CTV and why should you use it?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;128109&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;729390&#8243; text_color_type=&#8221;uncode-palette&#8221;]Connected TV (CTV) enables advertising access to viewers who consume little or no linear television. While ATV has so far focused on displaying banners, CTV is concentrating on video advertising media, displayed as pre-roll or mid-roll ads. ATV and CTV Advertising are good options if you want to achieve a large reach.<\/p>\n<p>The high reach that is attainable does not, however, mean that the advantages of real-time bidding are left out. In fact, the exact opposite is the case. You can also address your target group in the television environment via programmatic playout.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;177628&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-613363&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187296&#8243;][vc_separator sep_color=&#8221;color-141140&#8243; uncode_shortcode_id=&#8221;116668&#8243; sep_color_type=&#8221;uncode-palette&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;192770&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;505203&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; uncode_shortcode_id=&#8221;129856&#8243;]Targeting Options[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;160192&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-user3&#8243; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Target groups&#8221; uncode_shortcode_id=&#8221;121732&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Targeting through the use of existing target group data (demographic data, interest data)<\/p>\n<p>[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-clock2&#8243; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Times&#8221; uncode_shortcode_id=&#8221;171557&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]TV Prime time, times of the day, days of the week[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-globe2&#8243; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Geo&#8221; uncode_shortcode_id=&#8221;211079&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]State, city, zip code[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-power-off&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; text_space=&#8221;fontspace-781688&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Environment&#8221; uncode_shortcode_id=&#8221;372736&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Media libraries[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;208428&#8243; el_class=&#8221;list-vorteile&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; uncode_shortcode_id=&#8221;462015&#8243;]Your advantages with CTV[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;212337&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;452506&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Complementary&#8221; uncode_shortcode_id=&#8221;922403&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]to other channels to map the entire customer journey[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Emotional messaging&#8221; uncode_shortcode_id=&#8221;204430&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]through the use of appropriate videos<\/p>\n<p>[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Target group&#8221; uncode_shortcode_id=&#8221;775706&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]Above all, it reaches those who watch less TV or no TV at all.[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Flexibility&#8221; uncode_shortcode_id=&#8221;214292&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]in campaign control through the advantages of real-time advertising.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-mint-green&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;194612&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_gallery el_id=&#8221;gallery-134509&#8243; type=&#8221;carousel&#8221; medias=&#8221;109079,109075,109071&#8243; explode_albums=&#8221;yes&#8221; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-two&#8221; gutter_size=&#8221;4&#8243; carousel_interval=&#8221;5000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;203824&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;30&#8243; radius=&#8221;xs&#8221; shadow=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;111302&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-moss_green&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;152705&#8243; text_color_type=&#8221;uncode-palette&#8221;]Example cases[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-moss_green&#8221; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;142635&#8243; text_color_type=&#8221;uncode-palette&#8221;]CTV[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-anthrazite&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;898742&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;191935&#8243;][vc_single_image media=&#8221;145523&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;160145&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;656964&#8243;][vc_single_image media=&#8221;145527&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;154030&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;185019&#8243;][vc_single_image media=&#8221;145531&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;195594&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;150598&#8243;][vc_single_image media=&#8221;145535&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;115409&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;208577&#8243;][vc_single_image media=&#8221;145539&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;207549&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;585284&#8243;][vc_single_image media=&#8221;145543&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;108987&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;191935&#8243;][vc_single_image media=&#8221;145552&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;530316&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;656964&#8243;][vc_single_image media=&#8221;145547&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;143837&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;185019&#8243;][vc_single_image media=&#8221;145921&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;154333&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;150598&#8243;][vc_single_image media=&#8221;145610&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;155278&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;208577&#8243;][vc_single_image media=&#8221;145614&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;174033&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;585284&#8243;][vc_single_image media=&#8221;145618&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;402726&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; top_divider=&#8221;step&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;110550&#8243; column_width_pixel=&#8221;1360&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;80&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shadow=&#8221;lg&#8221; shadow_darker=&#8221;yes&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;-5&#8243; shift_y_fixed=&#8221;yes&#8221; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;153483&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;316087&#8243;][rev_slider alias=&#8221;rebrush_testimonal-slider-de-13&#8243;][\/rev_slider][\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;759695&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;120677&#8243;][vc_custom_heading text_color=&#8221;color-white&#8221; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;119340&#8243; text_color_type=&#8221;uncode-palette&#8221;]Easy Access to AdTech![\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;350165&#8243;]Let\u2019s work together to make your campaigns more efficient.[\/vc_column_text][vc_empty_space][vc_button button_color=&#8221;color-white&#8221; size=&#8221;btn-lg&#8221; hover_fx=&#8221;outlined&#8221; text_skin=&#8221;yes&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-193853&#8243; font_weight=&#8221;500&#8243; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fmint-square.com%2Fen%2Fmint-insights-2%2Fcontact%2F|title:Kontakt&#8221; uncode_shortcode_id=&#8221;223072&#8243; button_color_type=&#8221;uncode-palette&#8221; el_id=&#8221;mint-buttons-border-and-bg&#8221;]Contact us now![\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;108625&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;magnetic&#8221; overlay_color=&#8221;color-black&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;190046&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":106679,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-106665","page","type-page","status-publish","hentry","page_category-stem-pages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital TV (PTV \/ ATV \/ CTV) - MINT Square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital TV (PTV \/ ATV \/ CTV)\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;108625&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;magnetic&#8221; overlay_color=&#8221;color-black&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;190046&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"MINT Square\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T14:23:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mint-square.com\/wp-content\/uploads\/2023\/06\/cropped-mint-square-logo-icon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mint-square.com\\\/en\\\/campaign-management\\\/real-time-advertising-rta\\\/digital-tv\\\/\",\"url\":\"https:\\\/\\\/mint-square.com\\\/en\\\/campaign-management\\\/real-time-advertising-rta\\\/digital-tv\\\/\",\"name\":\"Digital TV (PTV \\\/ ATV \\\/ CTV) - MINT Square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mint-square.com\\\/en\\\/#website\"},\"datePublished\":\"2022-02-11T02:58:56+00:00\",\"dateModified\":\"2025-09-16T14:23:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mint-square.com\\\/en\\\/campaign-management\\\/real-time-advertising-rta\\\/digital-tv\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mint-square.com\\\/en\\\/campaign-management\\\/real-time-advertising-rta\\\/digital-tv\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mint-square.com\\\/en\\\/campaign-management\\\/real-time-advertising-rta\\\/digital-tv\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/mint-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campaign Management\",\"item\":\"https:\\\/\\\/mint-square.com\\\/en\\\/campaign-management\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Real Time Advertising (RTA)\",\"item\":\"https:\\\/\\\/mint-square.com\\\/en\\\/campaign-management\\\/real-time-advertising-rta\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Digital TV (PTV \\\/ ATV \\\/ CTV)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mint-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mint-square.com\\\/en\\\/\",\"name\":\"MINT Square\",\"description\":\"Programmatic Advertising MINT-frisch\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mint-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital TV (PTV \/ ATV \/ CTV) - MINT Square","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/","og_locale":"en_US","og_type":"article","og_title":"Digital TV (PTV \/ ATV \/ CTV)","og_description":"[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;108625&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;magnetic&#8221; overlay_color=&#8221;color-black&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;190046&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; [&hellip;]","og_url":"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/","og_site_name":"MINT Square","article_modified_time":"2025-09-16T14:23:54+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/mint-square.com\/wp-content\/uploads\/2023\/06\/cropped-mint-square-logo-icon.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/","url":"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/","name":"Digital TV (PTV \/ ATV \/ CTV) - MINT Square","isPartOf":{"@id":"https:\/\/mint-square.com\/en\/#website"},"datePublished":"2022-02-11T02:58:56+00:00","dateModified":"2025-09-16T14:23:54+00:00","breadcrumb":{"@id":"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/mint-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"Campaign Management","item":"https:\/\/mint-square.com\/en\/campaign-management\/"},{"@type":"ListItem","position":3,"name":"Real Time Advertising (RTA)","item":"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/"},{"@type":"ListItem","position":4,"name":"Digital TV (PTV \/ ATV \/ CTV)"}]},{"@type":"WebSite","@id":"https:\/\/mint-square.com\/en\/#website","url":"https:\/\/mint-square.com\/en\/","name":"MINT Square","description":"Programmatic Advertising MINT-frisch","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mint-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/mint-square.com\/en\/wp-json\/wp\/v2\/pages\/106665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mint-square.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mint-square.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mint-square.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mint-square.com\/en\/wp-json\/wp\/v2\/comments?post=106665"}],"version-history":[{"count":10,"href":"https:\/\/mint-square.com\/en\/wp-json\/wp\/v2\/pages\/106665\/revisions"}],"predecessor-version":[{"id":146946,"href":"https:\/\/mint-square.com\/en\/wp-json\/wp\/v2\/pages\/106665\/revisions\/146946"}],"up":[{"embeddable":true,"href":"https:\/\/mint-square.com\/en\/wp-json\/wp\/v2\/pages\/106679"}],"wp:attachment":[{"href":"https:\/\/mint-square.com\/en\/wp-json\/wp\/v2\/media?parent=106665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}