{"id":106665,"date":"2022-02-11T03:58:56","date_gmt":"2022-02-11T02:58:56","guid":{"rendered":"https:\/\/mint-square.com\/addressable-tv-atv-connected-tv-ctv\/"},"modified":"2025-09-16T16:23:54","modified_gmt":"2025-09-16T14:23:54","slug":"digital-tv","status":"publish","type":"page","link":"https:\/\/mint-square.com\/en\/campaign-management\/real-time-advertising-rta\/digital-tv\/","title":{"rendered":"Digital TV (PTV \/ ATV \/ CTV)"},"content":{"rendered":"

[vc_row row_height_percent=”85″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”108625″ parallax=”yes” kburns=”magnetic” overlay_color=”color-black” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”190046″ overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading text_color=”color-white” heading_semantic=”h1″ text_size=”fontsize-160000″ text_weight=”500″ text_transform=”uppercase” text_space=”fontspace-135905″ uncode_shortcode_id=”381760″ text_color_type=”uncode-palette”]Real Time Advertising[\/vc_custom_heading][vc_custom_heading text_color=”color-white” heading_semantic=”h1″ text_size=”fontsize-338686″ text_weight=”500″ uncode_shortcode_id=”122849″ text_color_type=”uncode-palette”]Digital TV[\/vc_custom_heading][vc_custom_heading text_color=”color-white” heading_semantic=”h1″ text_size=”fontsize-155944″ text_weight=”500″ uncode_shortcode_id=”499458″ text_color_type=”uncode-palette”]Use of classic & future-oriented advertising formats[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”0″ column_width_use_pixel=”yes” shift_y=”0″ z_index=”0″ top_divider=”gradient” bottom_divider=”gradient” column_width_pixel=”1400″ uncode_shortcode_id=”963592″ el_id=”intro-boxes-digital-tv”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ radius=”sm” shadow=”xl” shadow_darker=”yes” shift_x=”0″ shift_y=”-5″ shift_y_fixed=”yes” shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”110072″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”420747″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” back_color=”color-gradient-petrol-blue” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”169215″ back_color_type=”uncode-palette”][vc_icon icon=”fa fa-television” icon_color=”color-moss_green” size=”fa-3x” text_size=”h2″ text_weight=”600″ text_lead=”small” text_reduced=”yes” uncode_shortcode_id=”172483″ icon_color_type=”uncode-palette”]<\/p>\n

PTV<\/h2>\n

[\/vc_icon][vc_button button_color=”color-moss_green” size=”btn-lg” custom_typo=”yes” font_family=”font-130291″ font_weight=”400″ border_width=”0″ uncode_shortcode_id=”662503″ link=”url:%23programmatic-tv|title:Programmatic%20TV” button_color_type=”uncode-palette”]Programmatic TV[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” back_color=”color-gradient-petrol-blue” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”533645″ back_color_type=”uncode-palette”][vc_icon icon=”fa fa-wifi” icon_color=”color-moss_green” size=”fa-3x” text_size=”h2″ text_weight=”600″ text_lead=”small” text_reduced=”yes” uncode_shortcode_id=”186639″ icon_color_type=”uncode-palette”]<\/p>\n

ATV<\/h2>\n

[\/vc_icon][vc_button button_color=”color-moss_green” size=”btn-lg” custom_typo=”yes” font_family=”font-130291″ font_weight=”400″ border_width=”0″ uncode_shortcode_id=”160116″ link=”url:%23addressable-tv|title:Addressable%20TV” button_color_type=”uncode-palette”]Addressable TV[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” back_color=”color-gradient-petrol-blue” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”119345″ back_color_type=”uncode-palette”][vc_icon icon=”fa fa-gamepad” icon_color=”color-moss_green” size=”fa-3x” text_size=”h2″ text_weight=”600″ text_lead=”small” text_reduced=”yes” uncode_shortcode_id=”764462″ icon_color_type=”uncode-palette”]<\/p>\n

CTV<\/h2>\n

[\/vc_icon][vc_button button_color=”color-moss_green” size=”btn-lg” custom_typo=”yes” font_family=”font-130291″ font_weight=”400″ border_width=”0″ uncode_shortcode_id=”149152″ link=”url:%23connected-tv|title:Connected%20TV” button_color_type=”uncode-palette”]ConnectedTV[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ back_color=”color-white” overlay_alpha=”40″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”935636″ back_color_type=”uncode-palette” row_name=”programmatic-tv”][vc_column column_width_use_pixel=”yes” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ column_width_pixel=”960″][vc_custom_heading text_color=”color-anthrazite” heading_semantic=”h4″ text_size=”fontsize-155944″ uncode_shortcode_id=”177926″ text_color_type=”uncode-palette”]Programmatic TV[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”40″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” row_name=”Welcome” uncode_shortcode_id=”443963″][vc_column column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”4\/12″][vc_custom_heading text_size=”h3″ text_align=”text-left” text_uppercase=”” uncode_shortcode_id=”790119″]What is PTV and why should you use it?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ font_family=”font-136269″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”8\/12″ uncode_shortcode_id=”128109″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”25″ gutter_size=”4″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”244554″][vc_column_inner width=”1\/2″][vc_column_text text_color=”color-anthrazit” uncode_shortcode_id=”234440″ text_color_type=”uncode-palette”]Programmatic TV (PTV) combines real-time digital ad booking and delivery with linear TV reach to ensure maximum quality for campaigns. This means it is possible to book advertising spots programmatically in the running TV programs.<\/span><\/p>\n

With Addressable TV (ATV), you can only reach Internet-enabled (Smart) TVs. The advertising media are superimposed on the linear TV signal.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text text_color=”color-anthrazit” uncode_shortcode_id=”189367″ text_color_type=”uncode-palette”]PTV campaigns are booked by customers via a DSP (digital booking platform). In combination with the TV-AdServer<\/span>,<\/span> the data-based mapping of the current target group and reach ensures that the right TV spot is broadcast in real time in the linear advertising block. The real-time measurements of switched-on HbbTV devices (Internet-enabled) also serve as a database for PTV in addition to the historical TV data.<\/span><\/p>\n

If you’re already booking your campaigns programmatically, you can easily enhance your video advertising channels with linear TV.<\/span><\/span> [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” uncode_shortcode_id=”177628″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ font_family=”font-613363″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” animation_speed=”800″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ uncode_shortcode_id=”187296″][vc_separator sep_color=”color-141140″ uncode_shortcode_id=”116668″ sep_color_type=”uncode-palette”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”6″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” uncode_shortcode_id=”192770″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” animation_speed=”800″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″ uncode_shortcode_id=”309249″][vc_custom_heading heading_semantic=”h1″ uncode_shortcode_id=”129856″]Targeting Options[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”4″ shift_y=”0″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_icon position=”left” icon=”fa fa-user3″ icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Target groups” uncode_shortcode_id=”184950″ icon_color_type=”uncode-palette” el_class=”targeting-options”]Targeting to all viewers of the station. Data is composed of historical AGF data and real-time measurements (HbbTv).<\/p>\n

[\/vc_icon][vc_icon position=”left” icon=”fa fa-clock2″ icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ text_space=”fontspace-781688″ add_margin=”yes” align=”left” title=”Times” uncode_shortcode_id=”171557″ icon_color_type=”uncode-palette” el_class=”targeting-options”]TV Prime time, times of the day, days of the week[\/vc_icon][vc_icon position=”left” icon=”fa fa-power-off” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ text_space=”fontspace-781688″ add_margin=”yes” align=”left” title=”Environment” uncode_shortcode_id=”211315″ icon_color_type=”uncode-palette” el_class=”targeting-options”]TV channel<\/p>\n

[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”right” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”176413″ el_class=”list-vorteile”][vc_custom_heading heading_semantic=”h1″ uncode_shortcode_id=”660577″]Your advantages with PTV[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”212337″][vc_column_inner column_width_percent=”100″ position_horizontal=”right” gutter_size=”4″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ uncode_shortcode_id=”142774″][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ text_lead=”yes” add_margin=”yes” align=”left” uncode_shortcode_id=”102046″ icon_color_type=”uncode-palette” el_class=”targeting-options” title=”Targeting in Linear TV”][\/vc_icon][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Effective TV coverage” uncode_shortcode_id=”946199″ icon_color_type=”uncode-palette” el_class=”targeting-options”][\/vc_icon][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Digital transparency” uncode_shortcode_id=”196455″ icon_color_type=”uncode-palette” el_class=”targeting-options”][\/vc_icon][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Accessibility for all” uncode_shortcode_id=”213044″ icon_color_type=”uncode-palette” el_class=”targeting-options”][\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-petrol-blue” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”107203″ back_color_type=”uncode-palette” row_name=”addressable-tv”][vc_column column_width_use_pixel=”yes” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ column_width_pixel=”960″][vc_custom_heading heading_semantic=”h4″ text_size=”fontsize-155944″ uncode_shortcode_id=”182939″]Addressable TV (ATV)[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”1″ overlay_alpha=”70″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” row_name=”Welcome” uncode_shortcode_id=”244117″][vc_column column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”4\/12″][vc_custom_heading text_size=”h3″ text_align=”text-left” text_uppercase=”” uncode_shortcode_id=”652383″]What is ATV and why should you use it?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ font_family=”font-136269″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”8\/12″ uncode_shortcode_id=”128109″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”160254″][vc_column_text text_color=”color-anthrazit” uncode_shortcode_id=”732261″ text_color_type=”uncode-palette”]There are now many internet-enabled devices that can be used to watch TV, such as Smart TV, Fire TV Stick and game consoles. As a result, television, as the medium with the widest reach, can be combined with the target group-specific control of the digital world.<\/p>\n

When advertising via addressable TV (ATV), advertising banners can be displayed through linear television. Through placements in linear TV programs, ATV implements new ways of addressing target groups. Brand safety is guaranteed at all times thanks to the use of high-quality transmitters.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text text_color=”color-anthrazit” uncode_shortcode_id=”216468″ text_color_type=”uncode-palette”]When advertising via addressable TV (ATV), advertising banners can be displayed through linear television. ATV implements new ways of addressing target groups through the placement in linear TV programs. Brand safety is guaranteed at all times thanks to the use of high-quality transmitters.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” uncode_shortcode_id=”177628″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ font_family=”font-613363″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” animation_speed=”800″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ uncode_shortcode_id=”187296″][vc_separator sep_color=”color-141140″ uncode_shortcode_id=”116668″ sep_color_type=”uncode-palette”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”5″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” uncode_shortcode_id=”147096″][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” animation_speed=”800″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″ uncode_shortcode_id=”211731″][vc_custom_heading heading_semantic=”h1″ uncode_shortcode_id=”129856″]Targeting Options[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”4″ shift_y=”0″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ uncode_shortcode_id=”160865″][vc_icon position=”left” icon=”fa fa-user3″ icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Target groups” uncode_shortcode_id=”494388″ icon_color_type=”uncode-palette” el_class=”targeting-options”]Targeting through the use of existing target group data (demographic data, interest data)<\/p>\n

[\/vc_icon][vc_icon position=”left” icon=”fa fa-clock2″ icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ text_space=”fontspace-781688″ add_margin=”yes” align=”left” title=”Times” uncode_shortcode_id=”171557″ icon_color_type=”uncode-palette” el_class=”targeting-options”]TV Prime time, times of the day, days of the week[\/vc_icon][vc_icon position=”left” icon=”fa fa-globe2″ icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ text_space=”fontspace-781688″ add_margin=”yes” align=”left” title=”Geo” uncode_shortcode_id=”211079″ icon_color_type=”uncode-palette” el_class=”targeting-options”]State, city, zip code[\/vc_icon][vc_icon position=”left” icon=”fa fa-power-off” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ text_space=”fontspace-781688″ add_margin=”yes” align=”left” title=”Environment” uncode_shortcode_id=”113806″ icon_color_type=”uncode-palette” el_class=”targeting-options”]TV channel[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”right” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”214377″ el_class=”list-vorteile”][vc_custom_heading heading_semantic=”h1″ uncode_shortcode_id=”861369″]Your advantages with ATV[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”212337″][vc_column_inner column_width_percent=”100″ position_horizontal=”right” gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ uncode_shortcode_id=”200709″][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Complementary” uncode_shortcode_id=”922403″ icon_color_type=”uncode-palette” el_class=”targeting-options”]to other channels to map the entire customer journey[\/vc_icon][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Emotional messaging” uncode_shortcode_id=”868830″ icon_color_type=”uncode-palette” el_class=”targeting-options”]through the use of suitable videos or large, meaningful banner formats.[\/vc_icon][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Reaching the target group” uncode_shortcode_id=”158762″ icon_color_type=”uncode-palette” el_class=”targeting-options”]in attention-grabbing situations, e.g. when watching your favorite series.[\/vc_icon][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Flexibility” uncode_shortcode_id=”214292″ icon_color_type=”uncode-palette” el_class=”targeting-options”]in campaign control through the advantages of real-time advertising.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-mint-green” overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”190723″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_gallery el_id=”gallery-35715967889″ type=”carousel” random=”yes” medias=”105345,105344″ explode_albums=”yes” carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ thumb_size=”three-two” gutter_size=”4″ carousel_interval=”5000″ carousel_navspeed=”400″ carousel_loop=”yes” carousel_overflow=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_overlay_anim=”no” single_text_anim=”no” single_image_anim=”no” single_padding=”2″ single_border=”yes” lbox_title=”yes” lbox_caption=”yes” lbox_social=”yes” lbox_deep=”yes” lbox_no_arrows=”yes” lbox_no_tmb=”yes” uncode_shortcode_id=”123577″][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ override_padding=”yes” column_padding=”3″ back_color=”color-white” overlay_alpha=”50″ radius=”xs” shadow=”sm” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”2″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”101268″ back_color_type=”uncode-palette”][vc_custom_heading text_color=”color-moss_green” heading_semantic=”h5″ text_size=”fontsize-160000″ text_transform=”uppercase” text_space=”fontspace-135905″ uncode_shortcode_id=”152705″ text_color_type=”uncode-palette”]Example cases[\/vc_custom_heading][vc_custom_heading text_color=”color-moss_green” text_size=”fontsize-155944″ uncode_shortcode_id=”173110″ text_color_type=”uncode-palette”]ATV[\/vc_custom_heading][vc_column_text text_color=”color-anthrazit” uncode_shortcode_id=”834779″ text_color_type=”uncode-palette”]Whether large banners or videos – exciting advertising formats are possible in the ATV \/ CTV environment. Since we are operating here in a television environment, the banners no longer address just one person, but often the entire household. Even in this environment, exciting implementation options such as DCO measures are possible. Find out<\/a> more about our creative services here.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-petrol-blue” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”627689″ back_color_type=”uncode-palette” row_name=”connected-tv” css=”.vc_custom_1682931397001{margin-top: 20px !important;}”][vc_column column_width_use_pixel=”yes” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ column_width_pixel=”960″][vc_custom_heading heading_semantic=”h4″ text_size=”fontsize-155944″ uncode_shortcode_id=”137222″]Connected TV (CTV)[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”1″ overlay_alpha=”70″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” row_name=”Welcome” uncode_shortcode_id=”199957″][vc_column column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”4\/12″][vc_custom_heading text_size=”h3″ text_align=”text-left” text_uppercase=”” uncode_shortcode_id=”178998″]What is CTV and why should you use it?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ font_family=”font-136269″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”8\/12″ uncode_shortcode_id=”128109″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″ limit_content=””][vc_column_inner width=”1\/2″][vc_column_text text_color=”color-anthrazit” uncode_shortcode_id=”729390″ text_color_type=”uncode-palette”]Connected TV (CTV) enables advertising access to viewers who consume little or no linear television. While ATV has so far focused on displaying banners, CTV is concentrating on video advertising media, displayed as pre-roll or mid-roll ads. ATV and CTV Advertising are good options if you want to achieve a large reach.<\/p>\n

The high reach that is attainable does not, however, mean that the advantages of real-time bidding are left out. In fact, the exact opposite is the case. You can also address your target group in the television environment via programmatic playout.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” uncode_shortcode_id=”177628″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ font_family=”font-613363″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” animation_speed=”800″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ uncode_shortcode_id=”187296″][vc_separator sep_color=”color-141140″ uncode_shortcode_id=”116668″ sep_color_type=”uncode-palette”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”6″ overlay_alpha=”0″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” uncode_shortcode_id=”192770″][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”alpha-anim” animation_speed=”800″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″ uncode_shortcode_id=”505203″][vc_custom_heading heading_semantic=”h1″ uncode_shortcode_id=”129856″]Targeting Options[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”4″ shift_y=”0″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ uncode_shortcode_id=”160192″][vc_icon position=”left” icon=”fa fa-user3″ icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Target groups” uncode_shortcode_id=”121732″ icon_color_type=”uncode-palette” el_class=”targeting-options”]Targeting through the use of existing target group data (demographic data, interest data)<\/p>\n

[\/vc_icon][vc_icon position=”left” icon=”fa fa-clock2″ icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ text_space=”fontspace-781688″ add_margin=”yes” align=”left” title=”Times” uncode_shortcode_id=”171557″ icon_color_type=”uncode-palette” el_class=”targeting-options”]TV Prime time, times of the day, days of the week[\/vc_icon][vc_icon position=”left” icon=”fa fa-globe2″ icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ text_space=”fontspace-781688″ add_margin=”yes” align=”left” title=”Geo” uncode_shortcode_id=”211079″ icon_color_type=”uncode-palette” el_class=”targeting-options”]State, city, zip code[\/vc_icon][vc_icon position=”left” icon=”fa fa-power-off” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ text_space=”fontspace-781688″ add_margin=”yes” align=”left” title=”Environment” uncode_shortcode_id=”372736″ icon_color_type=”uncode-palette” el_class=”targeting-options”]Media libraries[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”right” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”208428″ el_class=”list-vorteile”][vc_custom_heading heading_semantic=”h1″ uncode_shortcode_id=”462015″]Your advantages with CTV[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”212337″][vc_column_inner column_width_percent=”100″ position_horizontal=”right” gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ uncode_shortcode_id=”452506″][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Complementary” uncode_shortcode_id=”922403″ icon_color_type=”uncode-palette” el_class=”targeting-options”]to other channels to map the entire customer journey[\/vc_icon][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Emotional messaging” uncode_shortcode_id=”204430″ icon_color_type=”uncode-palette” el_class=”targeting-options”]through the use of appropriate videos<\/p>\n

[\/vc_icon][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Target group” uncode_shortcode_id=”775706″ icon_color_type=”uncode-palette” el_class=”targeting-options”]Above all, it reaches those who watch less TV or no TV at all.[\/vc_icon][vc_icon position=”left” icon=”fa fa-check” icon_color=”color-petrol_blue” size=”fa-2x” text_weight=”500″ add_margin=”yes” align=”left” title=”Flexibility” uncode_shortcode_id=”214292″ icon_color_type=”uncode-palette” el_class=”targeting-options”]in campaign control through the advantages of real-time advertising.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ back_color=”color-mint-green” overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”194612″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_gallery el_id=”gallery-134509″ type=”carousel” medias=”109079,109075,109071″ explode_albums=”yes” carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ thumb_size=”three-two” gutter_size=”4″ carousel_interval=”5000″ carousel_navspeed=”400″ carousel_loop=”yes” carousel_overflow=”yes” carousel_dots=”yes” carousel_dots_mobile=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″ uncode_shortcode_id=”203824″][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ back_color=”color-white” overlay_alpha=”30″ radius=”xs” shadow=”sm” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”2″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”111302″ back_color_type=”uncode-palette”][vc_custom_heading text_color=”color-moss_green” heading_semantic=”h5″ text_size=”fontsize-160000″ text_transform=”uppercase” text_space=”fontspace-135905″ uncode_shortcode_id=”152705″ text_color_type=”uncode-palette”]Example cases[\/vc_custom_heading][vc_custom_heading text_color=”color-moss_green” text_size=”fontsize-155944″ uncode_shortcode_id=”142635″ text_color_type=”uncode-palette”]CTV[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”6″ back_color=”color-anthrazite” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”898742″ back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”191935″][vc_single_image media=”145523″ media_width_percent=”100″ uncode_shortcode_id=”160145″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”656964″][vc_single_image media=”145527″ media_width_percent=”100″ uncode_shortcode_id=”154030″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”185019″][vc_single_image media=”145531″ media_width_percent=”100″ uncode_shortcode_id=”195594″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”150598″][vc_single_image media=”145535″ media_width_percent=”100″ uncode_shortcode_id=”115409″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”208577″][vc_single_image media=”145539″ media_width_percent=”100″ uncode_shortcode_id=”207549″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”585284″][vc_single_image media=”145543″ media_width_percent=”100″ uncode_shortcode_id=”108987″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”191935″][vc_single_image media=”145552″ media_width_percent=”100″ uncode_shortcode_id=”530316″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”656964″][vc_single_image media=”145547″ media_width_percent=”100″ uncode_shortcode_id=”143837″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”185019″][vc_single_image media=”145921″ media_width_percent=”100″ uncode_shortcode_id=”154333″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”150598″][vc_single_image media=”145610″ media_width_percent=”100″ uncode_shortcode_id=”155278″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”208577″][vc_single_image media=”145614″ media_width_percent=”100″ uncode_shortcode_id=”174033″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”4″ width=”1\/6″ uncode_shortcode_id=”585284″][vc_single_image media=”145618″ media_width_percent=”100″ uncode_shortcode_id=”402726″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”3″ bottom_padding=”2″ back_color=”color-petrol-blue” overlay_alpha=”50″ gutter_size=”3″ column_width_use_pixel=”yes” shift_y=”0″ z_index=”2″ top_divider=”step” content_parallax=”0″ uncode_shortcode_id=”110550″ column_width_pixel=”1360″ back_color_type=”uncode-palette”][vc_column column_width_percent=”80″ align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” back_color=”accent” overlay_alpha=”50″ radius=”std” shadow=”lg” shadow_darker=”yes” shift_x=”0″ shift_y=”-5″ shift_y_fixed=”yes” shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”153483″ back_color_type=”uncode-palette”][vc_column_text uncode_shortcode_id=”316087″]\n\t\t\t

<\/p>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Philipp Mey \n\t\t\t\t\t\t\t<\/rs-layer>Eurowings \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square understands how to seamlessly integrate our valuable Eurowings data into programmatic campaigns. This enables us to reach the most relevant target audiences with impressive precision. The combination of data-driven targeting and Adform expertise ensures maximum efficiency and measurable success for our customers. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Philipp Webert \n\t\t\t\t\t\t\t<\/rs-layer>Jack Wolfskin \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square is a dedicated and competent partner in programmatic advertising. We particularly value the open exchange and the solution-oriented collaboration. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Julia Pits \n\t\t\t\t\t\t\t<\/rs-layer>Bionorica \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square provides us with maximum flexibility in utilizing our DSPs\u2014both for campaigns we manage ourselves and those managed by MINT. What we value most is the close collaborative exchange, which allows us to develop effective strategies together and optimize the execution of our programmatic campaigns. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Kirsten Haase \n\t\t\t\t\t\t\t<\/rs-layer>Peak Value \n\t\t\t\t\t\t\t<\/rs-layer>MINT Square supports us both in strategic consulting for planning our programmatic campaigns and in the fast and seamless execution on the operational side. We are happy to have successfully implemented strong campaigns together in classic formats such as video and display, as well as in the areas of CTV, DOOH, and ATV. A particular highlight was a successful DOOH campaign with an innovative technical approach, which resulted in a valuable case study. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"logo \n\t\t\t\t\t\t\t<\/rs-layer>Hasan Cevik \n\t\t\t\t\t\t\t<\/rs-layer>Shimano \n\t\t\t\t\t\t\t<\/rs-layer>The partnership with MINT Square has enabled us to efficiently expand our programmatic channels and reach our target audience across Europe. Their deep understanding of the AdTech landscape and continuous support on both strategic and operational levels are of immense value to us. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Testimonial \n\t\t\t\t\t\t\t<\/rs-layer>Hendrik Herdemerten \n\t\t\t\t\t\t\t<\/rs-layer>Respectad \n\t\t\t\t\t\t\t<\/rs-layer>I appreciate the transparent and flexible collaboration with MINT Square. The ability to outsource operational tasks flexibly while always maintaining an overview gives me the confidence to support my own clients in the best possible way. What matters most to me is that even spontaneous support requests are handled quickly and with the utmost care. Through continuous information exchange and knowledge transfer, MINT Square plays a crucial role in my work and provides valuable insights for the development of my clients. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Hintergrund-Bild\n\"Picture \n\t\t\t\t\t\t\t<\/rs-layer>Katrin Wolf \n\t\t\t\t\t\t\t<\/rs-layer>Morefire \n\t\t\t\t\t\t\t<\/rs-layer>The collaboration with MINT Square has enabled us to effectively utilize multiple DSPs and optimally manage our programmatic campaigns. We highly appreciate the fast support and continuous assistance that MINT Square provides. Consolidating various channels across multiple DSPs, combined with a single technology partner supporting us, significantly simplifies our work and enhances our efficiency in digital marketing. \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t