{"id":106646,"date":"2022-02-11T02:56:44","date_gmt":"2022-02-11T01:56:44","guid":{"rendered":"https:\/\/mint-square.com\/linkedin\/"},"modified":"2025-09-16T16:24:20","modified_gmt":"2025-09-16T14:24:20","slug":"linkedin","status":"publish","type":"page","link":"https:\/\/mint-square.com\/en\/campaign-management\/social-media-advertising\/linkedin\/","title":{"rendered":"LinkedIn"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;108654&#8243; parallax=&#8221;yes&#8221; kburns=&#8221;magnetic&#8221; overlay_color=&#8221;color-black&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;896853&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-160000&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;205590&#8243; text_color_type=&#8221;uncode-palette&#8221;]Social Media Advertising[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;426165&#8243; text_color_type=&#8221;uncode-palette&#8221;]LinkedIn[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-white&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;146674&#8243; text_color_type=&#8221;uncode-palette&#8221;]Use of classic &amp; future-oriented advertising formats[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;70&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;Welcome&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_align=&#8221;text-left&#8221; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;504615&#8243;]Why run campaigns on LinkedIn?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;128109&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;905969&#8243;]The LinkedIn platform was founded in 2002 and has more than 850 million members worldwide. In the DACH region (Germany, Austria, Switzerland) there are 21 million. The platform was established to maintain existing business contacts or create new ones. The focus is on the job industry.<\/p>\n<p>This social media channel is particularly popular on working days and hours. For many, it is part of everyday working hours to have LinkedIn open on the side. This provides a great basis for placing the appropriate advertising content.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;833960&#8243;]LinkedIn represents a special platform for certain campaign goals. The targeting options differ from other social media channels, and are particularly special. It is not only great for B2B advertising but other product and service advertisements as well.<\/p>\n<p>LinkedIn is on average a bit more expensive than other channels, but it is the perfect measure for the right goals. If your target audience is part of a specific industry, profession, or even a specific company, they can easily be reached through LinkedIn.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-petrol-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;700755&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;960&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;217432&#8243;]LinkedIn, the &#8216;Hidden Champion&#8217; among social media channels, is the platform with class![\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;167578&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-613363&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;800&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187296&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;853846&#8243;]The advantages of advertising on LinkedIn[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Business focus&#8221; uncode_shortcode_id=&#8221;129919&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]What cannot be covered 100% in programmatic advertising via the DSPs, LinkedIn can do it! This platform makes it possible, among other things, to target professions, industries and companies.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;High Reach&#8221; uncode_shortcode_id=&#8221;990497&#8243; el_class=&#8221;targeting-options&#8221;]With its currently 850 million members worldwide, LinkedIn offers the perfect reach for your campaigns.[\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check&#8221; icon_color=&#8221;color-petrol_blue&#8221; size=&#8221;fa-2x&#8221; text_weight=&#8221;500&#8243; add_margin=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;Quality&#8221; uncode_shortcode_id=&#8221;124601&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;targeting-options&#8221;]With its strong business focus, LinkedIn offers a high-quality and professional environment for your brand.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-mint-green&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;107848&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_gallery el_id=&#8221;gallery-35715967889&#8243; type=&#8221;carousel&#8221; random=&#8221;yes&#8221; medias=&#8221;106269,106271,106273,106275&#8243; explode_albums=&#8221;yes&#8221; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-two&#8221; gutter_size=&#8221;4&#8243; carousel_interval=&#8221;5000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; lbox_title=&#8221;yes&#8221; lbox_caption=&#8221;yes&#8221; lbox_social=&#8221;yes&#8221; lbox_deep=&#8221;yes&#8221; lbox_no_arrows=&#8221;yes&#8221; lbox_no_tmb=&#8221;yes&#8221; uncode_shortcode_id=&#8221;145511&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; back_color=&#8221;color-white&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;xs&#8221; shadow=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;101268&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-moss_green&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;429350&#8243; text_color_type=&#8221;uncode-palette&#8221;]Example cases[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-moss_green&#8221; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;150712&#8243; text_color_type=&#8221;uncode-palette&#8221;]LinkedIn Ads[\/vc_custom_heading][vc_column_text text_color=&#8221;color-anthrazit&#8221; uncode_shortcode_id=&#8221;143452&#8243; text_color_type=&#8221;uncode-palette&#8221;]Since LinkedIn stands out from the other social media platforms and specializes in work and careers, LinkedIn ads need to be of the appropriate quality.<\/p>\n<p>LinkedIn has four primary ad formats: Sponsored Content, Message Ad, Text Ad, and Dynamic Ad. Sponsored Content are &#8220;native&#8221; ads that appear in the feed as a single, video or carousel image.<\/p>\n<p>With meaningful banners and videos in the appropriate formats, good campaign performance is guaranteed! Find <a href=\"https:\/\/mint-square.com\/en\/creative-achievements\/\">out<\/a> more about our creative services here.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-anthrazite&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;898742&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;191935&#8243;][vc_single_image media=&#8221;145523&#8243; 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