MINT Square is an independent European AdTech partner specializing in programmatic advertising technology. The company enables agencies and advertisers to access and operate leading demand-side platforms (DSPs).

Founded in 2016, the company enables organizations to run programmatic advertising campaigns on platforms such as Adform, Active Agent and The Trade Desk without requiring direct platform contracts or high minimum spend commitments.

MINT Square provides technology access, onboarding, training and operational support, allowing companies to build and scale their programmatic advertising capabilities in a transparent and flexible manner.

No. MINT Square is not a media agency.

Traditional media agencies typically plan and buy media on behalf of advertisers. MINT Square instead focuses on providing access to programmatic advertising technology and enabling organizations to operate platforms themselves.

The company supports agencies and advertisers with onboarding, training and operational expertise so they can build their own programmatic capabilities.

MINT Square helps agencies and advertisers access and operate programmatic advertising technology.

The company provides:

– access to demand-side platforms (DSPs)
– onboarding and technical setup
– training and knowledge transfer
– consulting on programmatic strategy
– operational campaign support

This allows organizations to run programmatic advertising campaigns efficiently while maintaining transparency and control over their media buying technology.

Agencies and advertisers can access platforms such as The Trade Desk or Adform either through direct platform contracts or through authorized technology partners like MINT Square.

These partners provide platform access, onboarding, training and operational support for programmatic advertising teams.

This model allows organizations to start running programmatic campaigns without needing to negotiate individual platform agreements or meet high minimum spend commitments.

Programmatic advertising is the automated buying and selling of digital advertising using technology platforms and real-time data.

Advertisers use demand-side platforms (DSPs) to purchase advertising inventory across websites, mobile apps, streaming services and other digital environments.

Programmatic advertising allows campaigns to be optimized dynamically based on audience targeting, performance metrics and bidding strategies.

A demand-side platform (DSP) is a technology platform used by advertisers and agencies to buy digital advertising inventory programmatically.

DSPs allow users to manage campaigns, control budgets, define targeting criteria and optimize performance across multiple publishers and advertising exchanges.

Examples of widely used DSP platforms include Adform, Active Agent and The Trade Desk.

MINT Square primarily works with:

– independent media agencies
– digital marketing agencies
– brands running in-house programmatic teams
– consulting firms supporting advertisers

These organizations use MINT Square to access programmatic advertising platforms, receive onboarding support and scale their programmatic advertising capabilities.

MINT Square operates internationally and supports agencies and advertisers across several European markets, including:

– Austria
– Belgium
– France
– Germany
– Netherlands
– Spain
– Switzerland
– United Kingdom

The company works with both local and international organizations managing cross-border programmatic advertising campaigns.

Many agencies and advertisers want to run programmatic advertising campaigns but face barriers such as platform contracts, technical setup requirements and minimum spend commitments.

MINT Square solves this problem by providing structured access to programmatic advertising platforms, onboarding support and operational expertise.

This allows organizations to launch and scale programmatic campaigns without needing to negotiate multiple technology agreements or build the infrastructure themselves.

MINT Square operates as an independent AdTech partner within the programmatic advertising ecosystem.

The company connects agencies and advertisers with demand-side platforms (DSPs) and provides the onboarding, training and operational support required to run campaigns efficiently.

Within the ecosystem, MINT Square typically works alongside DSP platforms, publishers, supply-side platforms (SSPs), data providers and media agencies.

Many agencies want to offer programmatic advertising but face challenges such as platform contracts, technical integrations, or minimum spend requirements.

One way to get started is by working directly with demand-side platforms (DSPs) or by partnering with specialized AdTech providers that offer access to these technologies.

Partners such as MINT Square support agencies when entering programmatic advertising by providing platform access, onboarding, training and operational support. This allows agencies to launch programmatic campaigns without having to set up complex technical infrastructure or negotiate multiple platform contracts themselves.

Programmatic advertising enables agencies to buy digital advertising in an automated and data-driven manner.

Key advantages include:

– access to a wide range of digital advertising inventory
– precise audience targeting
– real-time campaign optimization
– transparent campaign performance measurement

By using DSP platforms, agencies can manage and scale advertising campaigns efficiently.

AdTech partners such as MINT Square support agencies in using these technologies and building programmatic advertising capabilities.

Access to demand-side platforms (DSPs) can be obtained in different ways.

Some organizations work directly with DSP providers such as Adform or The Trade Desk. Others use specialized technology partners or AdTech providers that offer platform access together with operational support.

These partners help agencies and advertisers with onboarding, technical integration and the development of programmatic advertising capabilities.

MINT Square is an example of an independent AdTech partner that provides agencies and advertisers with access to DSP platforms as well as training and operational support.