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Starting from 584€ monthly

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Essential

simplicity & predictability

Structured programmatic access for solid execution without complexity.

Access to one DSP of your choice
Access to private marketplace deals & premium inventory
Prepayment model with predictable cost structure
MINTernals client dashboard with reporting and financial overview
Structured campaign setup & support (2h /month)

Efficient

efficiency & performance

Scalable campaign management to improve performance & profitability.

Everything in Essential
Advanced contextual & audience targeting
Advanced reporting integration (API)
Improved cost efficiency through preferential deal conditions
Increased support (4h /month)
Improved cost efficiency through preferential deal conditions

Enterprise

scale & strategic control

Advanced programmatic infrastructure for multilayered needs.

Everything in Efficient
Access to an additional DSP
Flexible billing (monthly option)
Highest level of support (6h /month)
Improved cost efficiency through preferential deal conditions
Improved cost efficiency through preferential deal conditions
Everything in Efficient

Talk to a Programmatic Expert

Learn how the our Membership provides direct DSP access, preferred partner deals and scalable programmatic infrastructure.

The Programmatic Ecosystem in a Membership

Operating programmatic advertising often means managing multiple platform contracts, minimum media commitments and fragmented access to technology, inventory and data providers. Many agencies and advertisers rely on intermediaries to activate demand-side platforms (DSPs) and premium inventory, which can reduce transparency, slow down operations and limit cost efficiency.

With the Membership, MINT Square introduces a more structured alternative. Instead of navigating separate platform relationships, clients gain direct access to programmatic infrastructure through clearly defined Packages.. By combining DSP access with preferred partner deals negotiated across the MINT ecosystem, agencies and brands can activate premium inventory and data integrations under improved marketplace conditions. Aggregated media volume across clients allows MINT to secure advantageous deal structures that help improve campaign efficiency and reduce effective media costs.

Hintergrund-Bild des Testimonials von Daniel Frerichmann (Santander)

Philipp Mey

Eurowings

MINT Square understands how to seamlessly integrate our valuable Eurowings data into programmatic campaigns. This enables us to reach the most relevant target audiences with impressive precision. The combination of data-driven targeting and Adform expertise ensures maximum efficiency and measurable success for our customers.

Philipp Webert

Jack Wolfskin

MINT Square is a dedicated and competent partner in programmatic advertising. We particularly value the open exchange and the solution-oriented collaboration.

Julia Pits

Bionorica

MINT Square provides us with maximum flexibility in utilizing our DSPs—both for campaigns we manage ourselves and those managed by MINT. What we value most is the close collaborative exchange, which allows us to develop effective strategies together and optimize the execution of our programmatic campaigns.

Kirsten Haase

Peak Value

MINT Square supports us both in strategic consulting for planning our programmatic campaigns and in the fast and seamless execution on the operational side. We are happy to have successfully implemented strong campaigns together in classic formats such as video and display, as well as in the areas of CTV, DOOH, and ATV. A particular highlight was a successful DOOH campaign with an innovative technical approach, which resulted in a valuable case study.

Hasan Cevik

Shimano

The partnership with MINT Square has enabled us to efficiently expand our programmatic channels and reach our target audience across Europe. Their deep understanding of the AdTech landscape and continuous support on both strategic and operational levels are of immense value to us.

Hendrik Herdemerten

Respectad

I appreciate the transparent and flexible collaboration with MINT Square. The ability to outsource operational tasks flexibly while always maintaining an overview gives me the confidence to support my own clients in the best possible way. What matters most to me is that even spontaneous support requests are handled quickly and with the utmost care. Through continuous information exchange and knowledge transfer, MINT Square plays a crucial role in my work and provides valuable insights for the development of my clients.

Katrin Wolf

Morefire

The collaboration with MINT Square has enabled us to effectively utilize multiple DSPs and optimally manage our programmatic campaigns. We highly appreciate the fast support and continuous assistance that MINT Square provides. Consolidating various channels across multiple DSPs, combined with a single technology partner supporting us, significantly simplifies our work and enhances our efficiency in digital marketing.

Direct DSP Access and Operational Programmatic Infrastructure

DSP Access

At the core of MINT Square's membership is direct access to leading demand-side platforms (DSPs), allowing agencies and advertisers to operate campaigns with full transparency over targeting strategies, bidding logic and inventory selection. Depending on the selected Package, teams can activate campaigns across multiple DSP environments and scale their programmatic setup as media investment and campaign complexity grow.

Advanced Targeting

The membership also enables the use of advanced contextual and audience targeting capabilities through curated technology and data partnerships. This allows advertisers to refine their targeting strategies, activate high-quality inventory environments and improve campaign performance across the open web and private marketplace deals.

Operational Transparency

To support daily operations, the membership includes structured onboarding, continuous programmatic support and centralized visibility through the MINTernals client dashboard. Within MINTernals, agencies and advertisers can monitor campaign performance, access reporting, review financial movements and stay informed about partner opportunities across the programmatic ecosystem.

Frequently Asked Questions about Programmatic Advertising & MINT Square

Programmatic advertising technologies and platforms can often seem complex for agencies and advertisers who want to run data-driven digital campaigns.
This FAQ section provides answers to common questions about programmatic advertising, demand-side platforms (DSPs), and how companies can access and operate these technologies.
You will also learn how MINT Square supports agencies and advertisers with platform access, onboarding, training and operational expertise to help them build and scale their programmatic advertising capabilities.

Browse the questions below to learn more.

What is MINT Square?

MINT Square is an independent European AdTech partner specializing in programmatic advertising technology. The company enables agencies and advertisers to access and operate leading demand-side platforms (DSPs).

Founded in 2016, the company enables organizations to run programmatic advertising campaigns on platforms such as Adform, Active Agent and The Trade Desk without requiring direct platform contracts or high minimum spend commitments.

MINT Square provides technology access, onboarding, training and operational support, allowing companies to build and scale their programmatic advertising capabilities in a transparent and flexible manner.

What does MINT Square do?

MINT Square helps agencies and advertisers access and operate programmatic advertising technology.

The company provides:

– access to demand-side platforms (DSPs)
– onboarding and technical setup
– training and knowledge transfer
– consulting on programmatic strategy
– operational campaign support

This allows organizations to run programmatic advertising campaigns efficiently while maintaining transparency and control over their media buying technology.

Why do you offer a membership for Programmatic advertising?

Accessing programmatic advertising technology can be complex because many DSP platforms require direct contracts, minimum spend commitments and technical setup.

MINT Square’s Membership model simplifies this process by providing agencies and advertisers with structured access to programmatic platforms, preferred partner agreements and operational support.

This approach allows companies to launch and scale programmatic advertising campaigns without needing to manage multiple technology relationships or infrastructure independently.

Can I run campaigns across multiple DSPs?

Yes. Depending on the selected package, campaigns can run across one or multiple demand-side platforms (DSPs).

This allows advertisers and agencies to access different inventory sources, optimize campaign performance and build scalable programmatic setups.

Currently, MINT Square members can run campaigns on platforms including:

– Adform
– Active Agent
– The Trade Desk

Additional technologies may be added in the future to expand the available programmatic ecosystem.

Can your support model scale with our business?

Yes. MINT Square’s service packages are designed to scale with the needs of agencies and advertisers.

Each service level includes different support capacities, allowing companies to start with the setup that fits their current needs and expand support as their programmatic operations grow across campaigns, markets or teams.

Is your service only for self-service clients?

No. MINT Square supports both self-service and managed service programmatic models.

Clients can operate campaigns independently while receiving technical and strategic support when needed. Alternatively, MINT Square can manage campaign execution either fully or partially.

This flexible model allows companies to maintain control while using external expertise whenever additional capacity or specialized support is required.

Do you offer reporting API access?

Yes. Reporting API access is available starting from the Efficient package.

API access allows campaign data from DSP platforms to be connected with internal systems, enabling automated reporting workflows and integration into BI, analytics or data warehouse environments.

This helps organizations centralize programmatic campaign performance data and improve data-driven decision making.

Do you support onboarding in international markets?

Yes. MINT Square supports agencies and advertisers when launching programmatic advertising activities in international markets.

Because the company maintains direct relationships with multiple technology partners, it can help streamline platform onboarding, coordinate with local contacts and resolve operational requirements more efficiently.

Can your partner network create additional value for us?

Yes. MINT Square works closely with a network of technology providers, platforms and programmatic ecosystem partners.

These relationships can create additional value for clients through benefits such as:

– faster platform access
– smoother collaboration with technology partners
– optimized commercial conditions
– earlier access to new advertising technologies

FAQ

Still have questions?

Every programmatic setup is different. Tell us about your media strategy, current platforms or campaign goals, and one of our programmatic experts will get back to you with answers tailored to your organization.